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Why HTML is the Language of the New Century

Language is a vital tool for every person no matter what
his nationality, cultural identity, religion, or status in
life is. And because communication is essential in the life
of a person, language is a very important component of a
person’s social life.

One area in which language plays a very important role is
in marketing. In marketing products, services, or any other
thing, one would surely need to communicate or interact.

As we see an emerging trend of more and more businesses
marketing their products and services online, were again
seeing a new language gaining a lot of popularity in the
marketing scene.

That language is HTMLthe newest language of marketing, and
more importantly, the language of the new century.

So what is HTML? HTML is an acronym for Hypertext Markup
Language. This is the computer language used for the design
and creation of web pages and all other online information
posted on the Internet and read through web browsers. In
fact, you can read this article online with all the
designs, graphics, and templates surrounding it because of
HTML.

But the importance of HTML goes beyond just allowing you to
see this article online. Notice how beautifully or
creatively this article is arranged or how it is placed on
this page with all other content surrounding it. That, my
friends, is also made possible through HTML.

Aside from making a document readable online, HTML also
gives the article form and structure on the web page. But
the use of HTML still doesnt find its end there.

Again, you may notice on this page that blue underlined
text. That text is called links and they can direct you
from one web page to another. And as you might have already
guessed, those links are also made possible through HTML.

It is actually HTML that made the Internet convenient and
fun. And basically, the World Wide Web is very popular
today because of HTML.

Now that you know how important HTML is, you may just want
to take a look at what this language really looks like in
writing. Well, you can start by discovering how this page
looks in plain HTML. Just point the mouse to the View
button of your browsers menu bar, click it and choose
Source and alas! Youll see the HTML code that looks like
gibberish!

Now, dont despair. If the HTML code youve seen simply
doesnt make any sense to you, dont worry for you are not
alone. There are many people like you. In fact, a lot of
them have spent much of their life relying on the World
Wide Web for information, and yet, they are surprised when
they first see HTML code.

If youre a person who simply searches for information on
the Web, you probably wont need to understand HTML at all.
But if you are into marketing and you want to take
advantage of the benefits that online marketing can
provide, Im afraid you have to learn HTML.

Well, HTML is really not a very hard language to understand
and use. In fact, learning HTML can be easier than learning
a foreign language. All you need to do is spend some time
understanding the HTML tags, and sooner than you think, you
can make sense of the tags you first saw when you viewed
the HTML source of this web page.

Learning HTML can be a lot easier and faster if you have a
book to guide you.

When speaking about HTML learning guides, I cant fail to
mention the ebook created by John Delavera entitled My
Early Days on the Net. In this ebook, John chronicles his
experiences when he started working on the Internet.

More importantly, John shares in this ebook a lot of the
things he learned about HTML. Further, he made learning
HTML a lot easier for his readers. In fact, anyone can
learn all things about HTML in just one lesson in the
ebook! Is that amazing or what?

HTML is indeed the language of the new century, and as
online marketers, we need to understand the language and
learn how to use it. With ebooks like My Early Days on the
Net, taking advantage of this language becomes possible
for each and every one of us.

Why HTML is the Language of the New Century

Language is a vital tool for every person no matter what his nationality, cultural identity, religion or status in life is. And because communication is essential in the life of a person, language is a very important component of a person’s social life.

One area in which language plays a very important role is in marketing. In marketing products, services or any other thing, one would surely need to communicate or interact.

As we see an emerging trend of more and more businesses marketing their products and services online, were again seeing a new language gaining a lot of popularity in the marketing scene.

That language is HTMLthe newest language of marketing, and more importantly, the language of the new century.

So what is HTML? HTML is an acronym for Hypertext Markup Language. This is the computer language used for the design and creation of web pages and every other online information posted in the Internet and read through web browsers. In fact, you can read this article onlinewith all the designs, graphics and templates surrounding itbecause of HTML.

But the importance of HTML goes beyond just making you see this article online. Notice how beautifully or creatively this article is arranged, or how is it placed on this page with all other contents surrounding it. That, my friends, is also made possible through HTML.

Aside from making a document readable online, HTML also gives the article form and structure on the web page. But the use of HTML still doesnt find its end there.

Again, you may notice in this page those blue underlined texts. Those are called links and they can direct you from one web page to another. And as you might have already guessed, those links are also made possible through HTML.

It is actually HTML that made the Internet convenient and fun. And basically, the World Wide Web is very popular today because of HTML.

Now that you know how important HTML is, you may just want to take a look at what this language really looks like in writing. Well, you can start by discovering how this page looks like in plain HTML. Just point the mouse to the View button of your browsers menu bar, click it and choose Source and alas! Youll see the HTML code that looks like gibberish!

Now, dont despair. If the HTML code youve seen simply doesnt make any sense to you, dont worry for you are not alone. There are many people like you. In fact, a lot of them have spent much of their life relying on the World Wide Web for information and yet they are surprised when they first saw an HTML code.

If youre a person who simply searches for information on the web, you probably wont need to understand HTML at all. But if you are into marketing and you want to avail of the benefits that online marketing can provide, Im afraid you have to learn HTML.

Well, HTML is really not a very hard language to understand and use. In fact, learning HTML can be easier than learning a foreign language. All you need to do is spend some time understanding the HTML tags and sooner than what you think, you can be able to make sense of the tags you first saw by viewing the HTML source of this web page.

Learning HTML can be a lot easier and faster if you have a book to guide you.

When speaking about guides in learning HTML, I cant fail to mention the e-book created by John Delavera entitled My Early Days on the Net. In this e-book, John chronicles his experiences when he started working through the Internet.

More importantly, John shares in this e-book a lot of the things he learned about HTML. Further, he made learning HTML a lot easier for his readers. In fact, anyone can learn all things about HTML in just one lesson in the e-book! Is that amazing or what?

HTML is indeed the language of the new century and as online marketers, we need to understand the language and learn how to use it. With e-books like My Early Days on the Net, taking advantage of this language becomes possible for each and every one of us.

Secrets To Sales Letters

Sales letters can be the Internet marketers friend or the thing that brings him endless hours of frustration. Let’s look exactly at how sales letters work and how they can help you and how they will hurt you. Sales letters are powerful tools that tell future prospects why they need to buy whatever your selling. These letters are usually one web page and tell every point of why you should buy a certain product from them. Conversely they can also hurt your business very much by having a poor sales letter in place. Bad sales letter hurt the overall performance of your campaign and your image in general. Lets look at what you need to make a great sales letter.

Catchy headlines are probably one of the most important things you will need. Without a catchy hook line many people may just delete your letter or go to another web page. If you catch the reader though they will look further at whatever you have to sell them. Here are some keys to getting your sales letter read. You need to draw them in by peaking their interest. Tell them why they need your product. The more they can learn about the product the better chance of a sale. Tell them how your product can solve whatever problem they are having. Give bulletin points and highlight the reasons others have bought your product. Testimonials will never hurt either. If people can see others have had success with it they are more likely to give it a try. It’s just the way it works.

Provide a guarantee in your sales letters. People want the satisfaction if something goes wrong they will be able to contact you and know you will back up whatever happens to the product good or bad. Always leave contact information on your sales letter so people know who they are dealing with. The more information people can gather from a sales letter the better chance you have of making a sale.
Sales letters are great tools, but must be used properly. Always test your sales letters and see which ones work best. Certain ones will work better than others. Update them often and keep the ones that pull the best. Have a friend look over anytime you make changes. Take their criticism to heart and make any changes that they feel will make it better.

Sales letters continue to be something that is ever changing. People will tell you that a sales letter is worth it’s weight in gold. For most applications that is very true. Getting more sales is the main reason behind sales letters. Others are starting to use sales letters as lead generating promotion which it seems to be working very well. lead generation with sales letters will take a little time for you to learn, but it could be well worth it in the end that’s for sure. The better your letter the better chance you will have success so don’t short change yourself in this area. IT can cost you thousands of dollars over time.

More traffic to your site from niche articles

Targeted Traffic. Is this the key to Internet business success?

Clever Internet marketers have long used a variety of ways to usher targeted traffic to their web pages. Pay-per-click campaigns, email marketing, search engine optimization, and ezine advertising.

However, there is a simple, effective method that many marketers have missed. And that is submitting brief, 400 or 400+ word articles, so that they appear all over the Internet.

What are the advantages of niche articles?

1. They link readers back to your website.

The time and effort you spend on these mini-articles is a wise investment. Every article you submit contains a link back to your website. Every link helps your website gain link popularity, one of the factors in your search engine ranking.

If your article’s content matches the content of the web page you have linked it to, the search engines will regard this as a relevant link. Relevant links to your website are valued even higher by the search engines.

The higher your site is ranked, the more traffic you will get.

2. People are always in need of information.

It helps to keep in mind that people who use the search engines are looking for information. If they happen upon one of your articles and find it interesting and useful, they will likely click on the link to your website to continue their research.

The more places your articles appear, the more people will find and read them and the more traffic that will be channeled to your website.

How do you create one of these articles?

Your article should be around 400-800 words long and contain just enough information to: offer the reader some useful facts; motivate the reader to click on the link to your website for more information; and attract the attention of an ezine editor who may republish your article.

A good article should contain 1 or 2 tips extracted from an information product you are selling on your website. You could also use paraphrased information from a web page you want the reader to visit. Also effective is a review of a product you would like the reader to purchase. The review would contain a link pointing to your affiliate page through a link tracker or to a page on your own website where you offer more details.

What can you do if you do not have time to create the articles yourself?

Pay a ghostwriter to write them for you. Simply visit websites where you can post a description of the articles you want written and writers will contact you.

Once your articles are done, you may want to submit it to as many places as possible.

Article Directories. They will run a quick content check and then publish your article. Once posted to one of these directories, it will likely be republished all over the Internet.

Many publishers are routinely on the lookout for quality articles. You simply allow them the rights to re-use your article and in exchange they leave intact the link back to your website contained in the bio at the bottom of your article. You just gained another link without lifting a finger.

Ezine Editors: You will get lots of well-targeted traffic by submitting your articles to popular ezines that are related to your niche website. Ezines are always in need of new, good quality content.

Once your article is published in an ezine, you will get lots of publicity in return. Getting your articles in ezines read by hundreds or even thousands of people is an excellent way to quickly increase traffic to your website.

Your Own Article Directory: Many ezine publishers and webmasters do not realize that article directories even exist. Once they read one of your articles from a directory, they will visit your website, which could prominently display a link to your own article directory. The link should make clear the fact that your content is free for use in any website or ezine. “Free Content For Your Ezine” should appear in a link that is prominent on your directory website.

Keep in mind that article writing is a huge win-win process for all involved. Authors get free publicity and links back to their website, publishers get free information for their websites, and readers get free quality information for their research and buying needs.

How to bring traffic to your site – Search Engines

How to bring traffic to your site – Search Engines Part 2

Without traffic to your websites, you will not be successful at Internet marketing. The basic algorithm is no traffic means no profit. And as most of us know, we create websites to generate traffic to them. Bringing traffic to your site can be done in so many ways, such as reciprocal linking for example.

But the best and cheapest way of drawing traffic to your site is via the search engines. To do this, you should design your site to be attractive to the search engines.

Search engines do not care how much effort you put into designing your site with all the latest borders or sound effects. If you fail to get listed in the search engines, no traffic will come to your site and no one will see your latest creations.

Do not make the mistake of trying to trick the search engines; use things that are only related to your site. In this way, people and search engines will know what kind of business you are operate.

Another mistake for some web developers is using hidden words to attract traffic. This is done by putting hidden keywords into your site. They make the color of the keywords the same as the background, camouflaging the words with the whole web page.

This kind of trick may be invisible to human eyes, but search engines are much more optically advanced to notice this kind of mischief. When caught, your site will be penalized which will result in a great loss of traffic and profit.

There are a lot of search engines and each one has its own rules that can change at any time.

Try to get familiar with these sites’ rules and regulations to be able to get a grasp on how they want your sites to be. It’s also a must to buy your own domain for sites as these kinds of domains have a greater chance of getting listed faster than those from free web hosting sites.

As a professional marketer, you need to build quality web sites with valuable and useful content. Using a free web host does you no justice with the search engines or potential customers. Finally, make sure your site is complete. Missing graphics or links is not good for your human visitors or the search engine spiders.

Now you have an outline of what you need to do in order to be recognized by the search engines and get that all important traffic.

Spend your time building a quality site and you will be rewarded. Too many sites are just plain junk; spam sites generated in an attempt to fool the engines. It may work for a while, but overall, you will suffer.

So now that you know what it takes to be listed in a search engine, your next question should be what search engine should I submit to?

There are so many search engines that you could submit to, the internet is populated with almost thousands of search engines. But some of them are only spam engines, so be careful in submitting to sites that do not have good credibility.

A good search engine should at least have a page rank of 3 and above, but this factor fully depends on the span of time that the website has been inhabiting the Internet. If it is a new site and you think that it has a good possibility it will rank well, then you can submit to them.

You can use some big search engines to check for credible small engines. Like for example on my site, I usually check some new engines first on Google before submitting to them.

You can just type the URL into the space provided for your search and if the site that you are searching for is listed in Google, then there is a great possibility that the search engine you are submitting to is a good one.

Just try to remember to spend your time creating credible sites instead of wasting your time creating spam sites. Black Hat tools for optimizing your site are not a good way to bring in traffic. These things may work for you the first time, but in the end, you will suffer.

Remember that the search engines, specially the big ones, are the main factors that affect your traffic numbers. So be good to them and abide by their rules; in this way, you can do good not only for your site, but also do good for other people who are viewing your site and expecting to find useful results.

How special offers can boost your sales

Special Offer Manager is the solution to enhance and heighten your sales. First and foremost, by presenting special offers that will attract more customers and buyers. Anyone will go for the products which have exclusive and convincing offers, right? What you aim for is for the customers to buy right away without having any second thoughts. And this is the thing for you.

Special Offer Manager lets you generate and form your special offers in no time. Moreover, it will run and take charge of them for you. And not only that, it will also manage their expiration dates and do the work for you. What could be more convenient than that? In addition, it adjoins your clients and customers to your newssheet or to the autoresponder programs you have defined.

Special Offer Manager is the product that is suited for the people who want to work hands free and without so much effort. If you are saving your time for yourself, this is the best solution for you.

Others who have tried it say that it is a grand product that makes it simple yet so effective. It is the product that makes real special offers that can definitely comply with that immediate deadline. In addition, this will absolutely increase your sales and you will be surprised by the immediate responses you’ll get.

Today, people are sometimes so busy and preoccupied that they do not want to shop offline. They prefer going online and adding products and goods to their carts. So, having special offers is a great opportunity for attracting and drawing customers. One should have the tool that will magnetize and invite the visitors to your web page and purchase the product straight away.

And it is good that the Special Offer Manager exists to aid you in your marketing and business needs. The good thing is that everything is done in a zap and the work is done for you deliberately! You just have to label and define three various points.

The first is the time that your special offer is prepared to proceed. The next is the point when the special offer is already running. And the final is when the special offer is ended or terminated. All of these are done inevitably for you. The special offers that you generate can be based on the amount of orders that were taken, the number of days that the special offer will persist, or the number of hours that your offer will last. However, you can also choose to combine these options to add variety to your special offer and to draw more attention.

Special Offer Manager can show the amount of product orders that is offered and the amount of orders remaining. It also shows the duration or the length of time that the special offer will last. Furthermore, you can also use this to advertise and manage your future and upcoming special offers.

Special Offer Manager even shows the countdown and displays the number of days remaining before the special offer expires to inform your visitors and customers. However, it is advised that you give and create sequential special offers.

This will give the customers a choice of whether to buy the product now or next week, but still have a special offer. By creating a variety of good offers, your customers can choose from a wide range of special offers that suits them.

Special Offer Manager automatically displays and replaces them after the special offer time, then proceeds with the next offer in line. So it is good that you prepare many special offers to keep the sales going. It is a clever script that can be the best companion for your autoresponder.

So with Special Offer Manager, you do not have to count the remaining number of orders, the number of days left, the replacement of your web site whenever the special offer ends, the manual adding of users to your autoresponders, and physically sending significant information to your customers. And surprisingly, you can connect the Special Offer Manager to your server within a few minutes.

If not, you can get your money back. The number of special offers does not matter. You can present as many special offers as you can on the same web page. With this, there is no need for you to make a database. And the work it does is guaranteed. All you need is the Special Offer Manager.