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Tag Archives: Search Engines

Using offline sources to drive traffic to your site

Website online marketing is now growing fast. But only a
few owners or developers manage to make sales. There are
only a few who are able to get profitable returns on their
investments.

What should you do to increase your visitors and customers
in order to have more sales and profits?

Internet success is a fine balance of Web Design and search
engine promotion. Through these together with comprehensive
traffic analysis and study of visitor demographics, it will
provide very useful marketing data for an organization.
Increasing traffic to your site takes time, knowledge,
effort, and effective marketing strategies to increase the
visibility and awareness of your website offerings.

But how will you bring traffic to your website and turn
them into lifelong customers?

Basically, if you want to build, develop, or promote your
website and sell on the Net, first, you must decide on what
you want to offer and sell on the Net. Secondly, build and
develop a website. And lastly, write high info-value
keyword focused content that ranks well with the search
engines.

But one of the limitations of the Internet is that its
accessibility is still expensive and or inconvenient. In
reality, many potential customers live offline. Now, there
are many ways to drive traffic to your website using
offline resources.

One of the most influential offline resources is the media,
such as television advertising. Advertise your website
features and offerings in television commercials so that
people will be encouraged to visit your site. You can also
place an ad in suitable offline magazines and add some
lines that will make the reader visit your site. And of
course, dont forget to place your website address in the
ad. You can also place an ad in classified ads, as well as
in radio announcements.

Other offline resources include stationery, fliers,
brochures, and notebooks. Include your Web address on all
your business stationery, especially your business cards
and letterhead. Also, a simple flier announcing a special
offer and displaying your URL can be put together. You can
give these out at community events, concerts, and other
business activities.

A well-prepared brochure is a convenient tool for
presenting an overview of your business and highlighting
your product or service benefits. They can be handed out or
mailed in response to requests for more information.
Placing your web features and web address in notebooks can
also bring more visitors to your website, especially
students and customers.

Offline resources such as Community Boards, Newsletters,
Card Exchanges, and Bulletins can also pull in visitors and
turn them into customers, which will lead to more sales
from your website.

Most Community Boards, supermarkets, diners, restaurants,
laundromats, bookstores, and local businesses have a
section on their premises where you may place your business
cards, fliers, brochures, and announcements. These
potential offline customers may be interested in visiting
your site to get more information and details, which can
lead to more traffic to your site.

Other offline resources are Press Releases, Answering
Machines, and Promotional Items. Program your answering
machine message to mention a new product or special
discount and invite the caller to visit your Website for
more information.

The familiar and ubiquitous promotional coffee mug, key
chain, pen, magnet, calendar, tee shirt, and baseball cap
are excellent items to display your company logo or Web
address.

You can sponsor an event for a community organization or
little league club and give these items away. Your business
will always be associated with the event. Associated with
this event, people will be interested in visiting your site
and taking advantage of your promotion, which in turn,
leads them to becoming your customers.

And the most cost effective and powerful way to let people
know about your Web business is by Word-of-Mouth. It may
also be the most under-utilized, which is ironic, since the
majority of your site’s content is made up of words anyway.
Use every opportunity to talk about your Website to friends
and family.

Make it a point everyday to tell six strangers about your
business. The impact of this publicity will astound you.

With these offline resources and some marketing strategy,
your website will surely be the most visited and top-ranked
seller of all sites.

Traffic Building: The Source of all Internet Trading

If you have a website, chances are, you want people to come and visit your web pages. OFTEN. As this is a sign that people appreciate your site and they do like what they see. For commercial web sites that offer different products, such as books, items, travel destinations, among other items, traffic building is the source of all internet trading. Traffic is monitored by the system administrator of the web site for the frequency of visits a user does on the web site.

And if you are a commercial web site, getting more and more traffic is what counts. Generally, there are two modes of gaining traffic: the search engines and links with other sites. But that is not easy as it sound because these two are codependent with each other. A search engine is dependent on these web sites because it needs to build up its index. But if these sites do not establish a link with your site or they are not using the correct key words or phrase that would direct the user onto your web site, then they do not add value to you and would not produce the traffic you would like.

What are the criteria for a good traffic count? There are three elements to it: one is content, second is the presentation, and last is the ease of use of the site. For the content, it has to be focused and with quality so that internet users would come back again and again. The content is the basic building block of the web site as this is comparable to garbage in, garbage out. Therefore always make sure that all content is of the best quality, it is focused to the target users you would like to reach and it is interesting to read to encourage new visitors to the site to return again.

The presentation makes a difference even if the content meets all the criteria in quality. If the site looks boring and uninteresting, chances are, it is. Therefore, how the website is presented in terms of format, presence of pictures, and other items would also encourage or discourage the user to come back or not.

Lastly, the ease of use or the comfort in navigating throughout the site is another factor that would encourage users to come back again and again. This includes the time it loads and the ease it goes to the next pages. Some web sites have made their web sites limited to two to three pages because they are not only concerned about the costs, but also with the ease of navigating through it.

Other factors that would build your traffic are by offering email updates but it has to be controlled so as to avoid spamming. Another good idea is to update your content on a regular basis. If the users have already book-marked your site and return to find no new information, they might not come again. And if your site is always updated with fresh information, search engines would come more often to spider your site to update its index.

Building more traffic can also be done by signing up with Yahoo!, Google, and other search engines that are available in the net. Although this two search engines have proven to be the best search engines for almost every internet user as Yahoo! and Google has extensive databases to draw the best results for any query.

Other ways of getting more traffic is via link exchanges. This is when you establish friendly link exchanges with other sites that could get you the same volume of traffic as in its site to your site.

There are other kinds of gimmicks that you could do to build traffic but some are just nuisance to internet users that they would not be too happy to see or appreciate very much. Keeping it all clean and fresh is the only way to be always on top of the heap as search engines do check if your site is semantically convenient for them to be able to spider well.

Traffic building is painless if you know what you are doing.

Search Engine Marketing A Tough Battle

Maybe the hardest battle you will go into in Internet marketing is the search engine arena. Search engine marketing is ever changing and that is where the biggest problems lies for many. Once you get use to the system they use they always change the rules and your web sites drop. This is the fun with search engine marketing and trying to win that battle that you go upon on a daily, weekly, and yearly basis. It’s not all lost though as their are a few things that will give you consistent rankings no matter how many times they decide to change the rules.

King is content and that is very true when we talk about search engine marketing. People will tell you that updating more than once a day is bad, but the search engine doesn’t penalize you for great content. Now if you do put substandard stuff on your web site they will penalize you for that. Keep the content top notch and you will see more people coming to your sites and your rankings getting higher up on the search engines. Another idea that people have been trying is build these sites with nothing more than ads and a little content on them. Don’t do this easier as this is something especially google hates. Stay away from this as much as possible.

Link building is something that can affect your web site on the good side and the bad side. It depends on how you go about it and what links you get. One of the biggest keys to remember is that you need to get relevant links to your site. This means links that actually have something to do with your web site. if you don’t you may get penalized by search engines as these are really considered useless links and are put their just to say you have it. Keep all links relevant and you will find much better success with search engine marketing.

One thing that I find people forgetting about is these directories where you can list your web site. many of these are junk, but some are very good and will help with your search engine rankings. Knowing which ones to use is the tough part, but the easiest way is just use the most popular one which can be found by any search in a search engine. Search engine marketing is something that you want to work over time. In other words just don’t try for instant success try long term. The longer you work on search engine marketing the better you will actually get at it. Don’t let some slow starts to it deter you, as it’s a long time marketing thing you need to learn if you want to consistently get visitors to your web sites.

Search engine marketing is tough to learn, but after some time you will become a expert fairly quickly. They key is not to get discourage as you will have good and bad times. It’s tough so be prepared for some failures it’s just how it works.

More traffic to your site from niche articles

Targeted Traffic. Is this the key to Internet business success?

Clever Internet marketers have long used a variety of ways to usher targeted traffic to their web pages. Pay-per-click campaigns, email marketing, search engine optimization, and ezine advertising.

However, there is a simple, effective method that many marketers have missed. And that is submitting brief, 400 or 400+ word articles, so that they appear all over the Internet.

What are the advantages of niche articles?

1. They link readers back to your website.

The time and effort you spend on these mini-articles is a wise investment. Every article you submit contains a link back to your website. Every link helps your website gain link popularity, one of the factors in your search engine ranking.

If your article’s content matches the content of the web page you have linked it to, the search engines will regard this as a relevant link. Relevant links to your website are valued even higher by the search engines.

The higher your site is ranked, the more traffic you will get.

2. People are always in need of information.

It helps to keep in mind that people who use the search engines are looking for information. If they happen upon one of your articles and find it interesting and useful, they will likely click on the link to your website to continue their research.

The more places your articles appear, the more people will find and read them and the more traffic that will be channeled to your website.

How do you create one of these articles?

Your article should be around 400-800 words long and contain just enough information to: offer the reader some useful facts; motivate the reader to click on the link to your website for more information; and attract the attention of an ezine editor who may republish your article.

A good article should contain 1 or 2 tips extracted from an information product you are selling on your website. You could also use paraphrased information from a web page you want the reader to visit. Also effective is a review of a product you would like the reader to purchase. The review would contain a link pointing to your affiliate page through a link tracker or to a page on your own website where you offer more details.

What can you do if you do not have time to create the articles yourself?

Pay a ghostwriter to write them for you. Simply visit websites where you can post a description of the articles you want written and writers will contact you.

Once your articles are done, you may want to submit it to as many places as possible.

Article Directories. They will run a quick content check and then publish your article. Once posted to one of these directories, it will likely be republished all over the Internet.

Many publishers are routinely on the lookout for quality articles. You simply allow them the rights to re-use your article and in exchange they leave intact the link back to your website contained in the bio at the bottom of your article. You just gained another link without lifting a finger.

Ezine Editors: You will get lots of well-targeted traffic by submitting your articles to popular ezines that are related to your niche website. Ezines are always in need of new, good quality content.

Once your article is published in an ezine, you will get lots of publicity in return. Getting your articles in ezines read by hundreds or even thousands of people is an excellent way to quickly increase traffic to your website.

Your Own Article Directory: Many ezine publishers and webmasters do not realize that article directories even exist. Once they read one of your articles from a directory, they will visit your website, which could prominently display a link to your own article directory. The link should make clear the fact that your content is free for use in any website or ezine. “Free Content For Your Ezine” should appear in a link that is prominent on your directory website.

Keep in mind that article writing is a huge win-win process for all involved. Authors get free publicity and links back to their website, publishers get free information for their websites, and readers get free quality information for their research and buying needs.

Mastering Joint Ventures – How to find allies & competitors

Mastering Joint Ventures – How to find allies & competitors

Webmasters definitely want to get more traffic and dominate the search engines.

If you want to become one of these masters, you can seek the advice of the experts in Internet Marketing or a Search Engine Optimization Specialist. They can advise you on how to trade links with other websites.

This is also known as the reciprocal links exchange, one of the best ways to bring traffic to your site.

Trading your links is one of the more effective tools in keeping your websites on top of the search engines. This will definitely boost your link popularity with the Google PageRank at the same time.

But you must be careful because trading links can sometimes be risky. You should be careful in choosing the websites you trade links to. If you do not choose the links, you will only waste your time and money. The saddest part is that you will hurt your search engine rankings. This will leave you with a bad mark.

Remember that not all websites are the same. So you should take time beofre deciding on choosing the websites you want to trade your links with.

You need to be aware of how best to choose the greatest links. Here are some things you need to understand about links and joint ventures:

You should keep in mind that the sites you choose links to trade with should have quality content. It should have your target market. This way you will be certain that you will be receiving the highest quality traffic from all the incoming links that directly point the surfers to your website.

Google also gives an elevated search engine ranking that is good for your webpages if you are receiving links, particularly incoming links from the highest quality websites that use content which is closely related to the topic of your site.

The page where your links are placed must have a good Google PageRank score that is enough to keep your traffic high. The general rule is that the incoming links should be pointing at your website. It should come from a page which is within your link partners web page and which has a PageRank of four or more. Google may change the way they count backlinks so you should also choose the best pages with the highest PageRank.

If it appears that Google is currently counting back links to your websites, even if the page you link to is on a page with a low Page Rank of zero, this will be an advantage for you if they run things with this method. You will never have to worry about linking to those sites with high PageRanks. If they don’t use that method, however, Google may not calculate that link which considers your overall and general link popularity and your website may never accomplish the towering search engine position that it should have.

Have you been missing out on your traffic? Do you want to increase it, but you are incapable of doing it? Rank Retriever is the perfect software that can showcase you with a high level of traffic to your websites.

Rank Retriever allows you to dig into the exceedingly pertinent and relevant websites and link pages from Google that are based upon the desired keyword you want. This allows you to spy on your competitors to check their existing Google BackLinks. with the use of this software, you will never have problems tracking the status of your competitors.

Joint ventures is among the most powerful techniques used in marketing. Anyone can use that technique to make more profits and reach more targeted prospects and customers who are interested in your services and offers.

Joint Ventures is also the most misinterpreted part of all the marketing strategies available. An advantage is that it is being offered in so many forms. This fact is most helpful in trying to attain more wins than losses in the joint venture business.

The Affiliate Programs on the Web are the largest and most common form of Joint Ventures, but are not essentially the most profitable form of Joint Venture.

Affiliate programs were primary seen in Network Marketing companies years ago where the focal point was in enlisting customers to develop into the sales force for the products they pay money for. The first companies dedicated themselves in products everyone purchases over and over.

Traffic Building: The Source of all Internet Trading

If you have a website, chances are, you want people to come and visit your web pages. OFTEN. As this is a sign that people appreciate your site and they do like what they see. For commercial web sites that offer different products, such as books, items, travel destinations, among other items, traffic building is the source of all internet trading. Traffic is monitored by the system administrator of the web site for the frequency of visits a user does on the web site.

And if you are a commercial web site, getting more and more traffic is what counts. Generally, there are two modes of gaining traffic: the search engines and links with other sites. But that is not easy as it sound because these two are codependent with each other. A search engine is dependent on these web sites because it needs to build up its index. But if these sites do not establish a link with your site or they are not using the correct key words or phrase that would direct the user onto your web site, then they do not add value to you and would not produce the traffic you would like.

What are the criteria for a good traffic count? There are three elements to it: one is content, second is the presentation, and last is the ease of use of the site. For the content, it has to be focused and with quality so that internet users would come back again and again. The content is the basic building block of the web site as this is comparable to garbage in, garbage out. Therefore always make sure that all content is of the best quality, it is focused to the target users you would like to reach and it is interesting to read to encourage new visitors to the site to return again.

The presentation makes a difference even if the content meets all the criteria in quality. If the site looks boring and uninteresting, chances are, it is. Therefore, how the website is presented in terms of format, presence of pictures, and other items would also encourage or discourage the user to come back or not.

Lastly, the ease of use or the comfort in navigating throughout the site is another factor that would encourage users to come back again and again. This includes the time it loads and the ease it goes to the next pages. Some web sites have made their web sites limited to two to three pages because they are not only concerned about the costs, but also with the ease of navigating through it.

Other factors that would build your traffic are by offering email updates but it has to be controlled so as to avoid spamming. Another good idea is to update your content on a regular basis. If the users have already book-marked your site and return to find no new information, they might not come again. And if your site is always updated with fresh information, search engines would come more often to spider your site to update its index.

Building more traffic can also be done by signing up with Yahoo!, Google, and other search engines that are available in the net. Although this two search engines have proven to be the best search engines for almost every internet user as Yahoo! and Google has extensive databases to draw the best results for any query.

Other ways of getting more traffic is via link exchanges. This is when you establish friendly link exchanges with other sites that could get you the same volume of traffic as in its site to your site.

There are other kinds of gimmicks that you could do to build traffic but some are just nuisance to internet users that they would not be too happy to see or appreciate very much. Keeping it all clean and fresh is the only way to be always on top of the heap as search engines do check if your site is semantically convenient for them to be able to spider well.

Traffic building is painless if you know what you are doing.