Turbo Affiliate Blog Just another WordPress weblog

Tag Archives: Prospects

What NEVER to say in an email or sales page

What NEVER to say in an email or sales page

Do not ask for the order. Inform & educate instead.

Avoiding rejection and educate your customers at the same
time.

Emails and Sales pages are a way to express and market your
products. Certain things will make your marketing a
success; one of them is good content. Customers take a
close look at how you present your content; express it in
your own thoughts to sell the products.

Of course, there are bad moves in any business. Here are
the things you must never say in an email or sales page –
what better way to annoy customers when you constantly
insist on making a sale, you end up with nothing. These
kinds of things are very common in some new sales pages
where the owner didnt take up Internet marketing lessons.

Educate your customers. Educating your customers should be
the focus of all your marketing efforts. The more you
explain to them how your product or service works, the more
value they will perceive, and the more they will appreciate
what you can do for them. This is especially true if you
are doing something that is different from your
competition.

Just tell them how you manufacture the products, the
material you use, the process, how to get the product, if
you travel, if you have to study, how many people you
employ, performance, technical investment, etc.. People
cannot appreciate the investment, education, or all you
have gone through until you share this information with
them.

Prospects and customers expect you to educate them about
your product and industry, not just sell it to them. You
know your industry inside and out. You know why your
product is better than everyone else’s, but it may take
some convincing effort to turn a prospect into a customer.
This generally cannot be accomplished through a single ad
or a message on your website. The best way to do this is to
let your customers learn about your products first.

So, you need to convince the prospect to take precious time
to understand why yours is the best merchandise around.
Give them free information. Three effective communication
vehicles include person-to-person communication or
seminars, if you prefer to do it offline; next, through the
mail or direct mail; or on the Internet via Search Engine
Optimization and email newsletters.

Exploit the use of the Internet. Information is a very good
way to let your customers know what you offer on your site.
You need to dissipate your information through emails.
Similar to postal mail, email campaigns are often
education-based in the form of a monthly newsletter. The
cost of delivery is significantly less because the
information is transmitted electronically and not through
the Post Office.

Direct Mail is more than direct response. Contrary to
popular belief, not all direct mail invokes an immediate
call to action. Response rate is a popular term in our
industry, and numbers like 1% and 2% are good figures.

An information-based direct mail campaign, however, isn’t
concerned with response rate. Its goal is to educate the
prospect over a period of time, so that when the individual
is ready to buy, s/he will turn to only one place – the
company that was nice enough to explain the industry and
describe product differences in a soft-sell way.

E-mail newsletters can include top stories of the month,
questions and answers from a past newsletter, or lead-ins
to informational articles housed on your website. Including
only the lead-in or an introduction of newsletters enables
a shorter email and motivates the prospect to visit your
website. After reading the information-based article, the
individual is just one click away from the rest of your
website.

Search Engine Optimization is a good way to attract
prospects. People look to Internet search engines to solve
their problems. The industry knowledge housed on your
website just might provide the answers they are looking for
and they’ll remember where they’ve found it.

You can also try to engage in forum sites to educate others
and refer them to your product. You can also put a link in
your signature to guide them directly to your site. All of
them can be used in a good way to earn more profits and
have a good relationship with your customers.

What NEVER to say in an email or salespage

Do not ask for the order. Inform & educate instead.

Avoiding rejection and educate your customers at the same time.

Emails and Salespages are a way to express and market your products, certain things will make your marketing a success, one of them are good content. Customers take a close look at how you present them; express them in your own thoughts to sell the products.

Of course there are bad moves in any business. Here the things you must never say in an email or salespage, what better way to annoy customers when you instantly insist to make a sale, you end up with nothing. These kinds of things are very common in some new salespage where the owner didnt take up internet marketing lessons.

Educate your customers. Educating your customers should be the focus of all your marketing efforts. The more you explain to them about how your product or service works, the more value they will perceive, and the more they will appreciate what you can do for them. This is especially true if you are doing something different than your competition.

Just tell them how you manufacture the products, the material you use, the process, how to get to the product, if you travel, if you have to study, how many people you employ, performance, technical investment etc.. People cannot appreciate the investment, education, or all you have gone through until you share this information with them.

Prospects and customers expect you to educate them about your product and industry, not just sell to them. You know your industry inside and out. You know why your product is better than everyone else’s but it may take some convincing effort to turn a prospect into a customer. This generally cannot be accomplished through a single ad or a message on your website. The best way to do this is to let your customers learn your products first.

So, you need to convince the prospect to take precious time to understand why yours is the best merchandise around. Give them free information. Three effective communication vehicles include person-to-person communication or seminars, if you prefer to do it offline, next, through the mail or direct mail, or on the Internet via Search Engine Optimization and email newsletters.

Exploit the use of the internet. Information is a very good way to let your customers know what you offer in your site. You need to dissipate your info thru emails. Similar to postal mail, e-mail campaigns-often in the form of a monthly newsletter is education-based. The cost of delivery is significantly less because the information is transmitted electronically and not through the Post Office.

Direct Mail is more than direct response. Contrary to popular belief, not all direct mail invokes an immediate call to action. Response rate is a popular term in our industry, and numbers like 1% and 2% are of good figures.

An information-based direct mail campaign, however, isn’t concerned with response rate. Its goal is to educate the prospect over a period of time, so that when the individual is ready to buy, s/he would turn to only one place – the company that was nice enough to explain the industry and describe product differences in a non-hard-sell way.

E-mail newsletters can include top stories of the month, questions and answers from a past newsletter, or lead-ins to informational articles housed on your website. Including only the lead-in or an introduction of newsletters enables a shorter email and motivates the prospect to visit your website. After reading the information-based article, the individual is just one click away from the rest of your website.

Search Engine Optimization is a good way to attract prospects. People look to Internet search engines to solve their problems. The industry knowledge housed on your website just might provide the answers they are looking for and they’ll remember where they found it.

You can also try to engage in a forum sites to educate others and refer them to your product. You can also put a link in your signature to guide them directly to your site. All of them can be used for a good way to earn more profits and have a good relationship with your customers.

What Is Viral Marketing And How Does It Benefit Internet

What Is Viral Marketing And How Does It Benefit Internet Marketers?

The practice of viral marketing can be very useful to internet marketers. Viral marketing consists of giving away free products or services along with your original ad copy such as links, contact information, and mailing list. In return, those who receive your free products can pass it along to their own customers and prospects. Viral marketing is a great way to advertise for free and without a lot of effort on your part.

Internet marketers should be aware of the value of viral marketing. The ability to advertise your products to a large audience is of great value to you. You can increase your sales and traffic to your web site through the sharing of free information. Some of the more effective methods of viral marketing are:

Ebooks. You can share your free ebook with all who visit your web site. You should include an advertisement for your most profitable product and links to your web site. Make sure to inform those who receive your free ebook that they are free to share it with their own customers and contacts.

Software. You can offer a free trial version of your software to your web site visitors. As with the ebook, include links to your site and your contact information. State plainly on your web site that all those who receive it can share the software freely.

Free web hosting. You can provide free hosting on your server to small businesses or beginning internet marketers. In return, place a banner ad at the top of each site advertising your products and web site. This is a very effective means of advertising your site with little expense. The potential increase in the number of visitors to your web site is worth your efforts.

Templates. You can design your own web site templates, including your own contact information in the design, and offer them as free downloads. Make sure to expressly grant permission for them to be shared with others.

Content. You can provide original content about your particular area of expertise. Include your contact information and web site in the text and allow others to publish it as long as they keep your information intact. As this information is shared and published by others you will attract more traffic to your web site.

Discussion boards. Setting up a discussion board or forum with your banner ad attached is an excellent means of advertising. Invite your web site visitors to join your discussion board and make it available to the public.

Internet marketers should make themselves aware of all means of free advertising. The more you spread the word about your products and services, the more traffic you will draw to your web site. Internet marketing is extremely competitive and you should use all the avenues that are available to you in advertising your web site and products. Experiment with the various ways of viral marketing until you find the ones that work best for you. Increased visibility means more traffic to your web site and more traffic will translate in to higher sales.

Successful internet marketers not only provide valuable products and services, they use any means possible to advertise to as many people as possible. The success of your business rests on your ability to promote your web site.

What Is Viral Marketing And How Does It Benefit Internet

What Is Viral Marketing And How Does It Benefit Internet Marketers?

The practice of viral marketing can be very useful to internet marketers. Viral marketing consists of giving away free products or services along with your original ad copy such as links, contact information, and mailing list. In return, those who receive your free products can pass it along to their own customers and prospects. Viral marketing is a great way to advertise for free and without a lot of effort on your part.

Internet marketers should be aware of the value of viral marketing. The ability to advertise your products to a large audience is of great value to you. You can increase your sales and traffic to your web site through the sharing of free information. Some of the more effective methods of viral marketing are:

Ebooks. You can share your free ebook with all who visit your web site. You should include an advertisement for your most profitable product and links to your web site. Make sure to inform those who receive your free ebook that they are free to share it with their own customers and contacts.

Software. You can offer a free trial version of your software to your web site visitors. As with the ebook, include links to your site and your contact information. State plainly on your web site that all those who receive it can share the software freely.

Free web hosting. You can provide free hosting on your server to small businesses or beginning internet marketers. In return, place a banner ad at the top of each site advertising your products and web site. This is a very effective means of advertising your site with little expense. The potential increase in the number of visitors to your web site is worth your efforts.

Templates. You can design your own web site templates, including your own contact information in the design, and offer them as free downloads. Make sure to expressly grant permission for them to be shared with others.

Content. You can provide original content about your particular area of expertise. Include your contact information and web site in the text and allow others to publish it as long as they keep your information intact. As this information is shared and published by others you will attract more traffic to your web site.

Discussion boards. Setting up a discussion board or forum with your banner ad attached is an excellent means of advertising. Invite your web site visitors to join your discussion board and make it available to the public.

Internet marketers should make themselves aware of all means of free advertising. The more you spread the word about your products and services, the more traffic you will draw to your web site. Internet marketing is extremely competitive and you should use all the avenues that are available to you in advertising your web site and products. Experiment with the various ways of viral marketing until you find the ones that work best for you. Increased visibility means more traffic to your web site and more traffic will translate in to higher sales.

Successful internet marketers not only provide valuable products and services, they use any means possible to advertise to as many people as possible. The success of your business rests on your ability to promote your web site.

Video Marketing The Next Form Of Internet Marketing

Video is the newest buzzword that people are using in Internet marketing to grab huge profits online. Web sites such as youtube have really made video another thing that is available to business owners to get their products to the masses. People are start to realize the power of video and what it can do for you. Let’s look at what it can do for you and if it can really help your business at all. One of the first things that you can do is get your name or business name out their. Making a small video and uploading it to you tube is a great start. You can lead your prospects to your web site where they can see your products. People always ask me why youtube. it’s really pretty simple it’s a site that is in the top ten as far as traffic goes so it’s something that you should definitely use. It’s actually free traffic that you never have to pay a dollar for how can you beat that.

New product releases can be done with video better than any other medium. It gives the business owners a chance to showcase what they are offering. Video lets the people watching it see what your about and your not trying to hide behind a web site which for many becomes a problem. You can be more personable on video and use all things that you have to show why your product is the best. You can give high points why you need to buy your product. If doing a video isn’t what you would like to do you can always hire it out. Many people are afraid of the camera so you may want to consider this before starting any kind of production. Testimonials are another great way to use video in your business.

People love to hear that your product works and what way to do it better than to let real people talk about it. It shows that your product produces results and you will see much better sales and even inquires about whatever you sell. Don’t think video can’t help because it really can make a big difference. With the new technology that is out their it’s so much easier to do than ever before. Everything actually can be done in one room and on your computer if you need to. Only really added expense will be a web cam or a video recorder which can be found at electronics stores for very good prices. The more time that you just sit still and not trying video is costing you sales. Even if you hate it the results are worth at least considering it.

Internet marketing is always changing and you must keep up with the times and this includes using video to your advantage. The more people start to see the results you can get the more often it will be used. What are you waiting for give it a try and see what kind of results you can get as well.

Should you use a shotgun or a sniper approach to

Should you use a shotgun or a sniper approach to Internet marketing?

The Internet has too many target markets for your business. Boosting your sales in every way can make profits rise to the ceiling and over the roof to the sky if you know how to use the right weapon.

Compare the weapons to target your customers, you need something to get as many prospects as you can, but still sift the possible buyers out.

A sniper can take out only a specific target market and look for possible buyers. A shotgun can target almost everybody’s attention in placing your ads on your website or your affiliate websites.

The sniper can only hit or catch the attention of specific customers – they have a higher percentage of making a sale. A shotgun however, is well-equipped. It gathers possible prospects and brings traffic to your website.

I would recommend the shotgun as it can target more customers at the same time. You will never know if your customer likes them or not and you can have your way in letting them know your ad and perhaps make a possible sale.

The 2 kinds of customers:

Most businesses have a mix of good, better, and best customers. Unfortunately, there are bad customers as well, and they can be a waste of time and money.

1. Good customers might be good because they spend lots of money. They might be good because they come back often.

2. Bad customers are the ones who are never satisfied and almost always cost you more to serve than they spend.

The trick is in identifying the best customers and determining what characteristics differentiate these profitable customers from all the rest. Then you focus your promotional strategies on the segments most likely to produce your new best customers. This information can come from quite innocuous questions.

Families with new babies, for example, often change their car to something more practical. A manufacturer of baby goods could build an effective mailing list by surveying people just to find out which drivers have changed from a sports car to an estate.

Here’s how to do it.

Get to Know Your Current Customers

What do you need to know about your current best customers in order to find others like them? Answer: Geographic location, demographics, and purchase history.

Anyone providing consumer goods or services probably already has much of the purchase history information required in their own sales records and a wealth of consumer information is available through census data.

Bring these bits of information together and turn your hunches into sound data to guide your product offerings, promotional programs, and overall marketing strategy. When you combine what you know about current customers with the information available to you about geography and demographics in your trade area, your search for new customers narrows in on those most likely to be profitable.

Collect Information about Your Customers

Businesses that serve only a few customers generally try to get to know each one of them personally. Businessmen with a small customer base can treat individual customers to a lunch or social outing. Whatever the event, it’s not entirely social, of course. One objective of these interactions is to quantify the customer’s need for the product or service being offered as well as what benefits or features might be important.

But for anyone providing consumer goods or services to hundreds or thousands of potential customers, that strategy is clearly impractical. Your objective is also to get to know the customers in order to determine their needs and preferences so you can market to them more intelligently. But your means of surveying them will be entirely different.

Study Characteristics of your Customers

One clothing retailer decided to make a game of it. She asked customers at the check-out to put a pin on a wall map showing approximately where they came from. People who spent a lot of money were given a special color pin. It became pretty clear after a couple of weeks that high-spending buyers lived in an area just north of the shop. What was so special about that part of town? It was because that area was laden with high-income professional workers who chose to live there.

The wall map showed the retailer her trade area. The demographics of that neighborhood to the north gave her new insight into her best customers.

The clothing retailer’s next step was to find other parts of the area with similar concentrations. She found two likely neighborhoods using demographic information, but they were several miles outside the trade area indicated by the pins on the map. She mailed an introductory coupon and a map showing the shop’s location to addresses in the prospect neighborhoods she’d identified. The coupon rewarded these more remote prospects for driving the extra distance to the store.

In marketing terms, what did she do? The clothing retailer correlated geography and purchase behavior to find her best customers. She then attached demographic information in order to identify promising new locations. This research powered her strategic marketing response – a plan to expand her trade area to include more “best-customer” neighborhoods.