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Which Targeted Segment Are You Marketing To? Part IV:

Which Targeted Segment Are You Marketing To? Part IV:
Interest Group — Successful Relationship Marketing

One of the fastest-growing areas of Internet marketing of recent months has been the veering away from high-competition arenas that are saturated with Big Boy companies as well as multi-thousands of customers. The savvy marketer is now looking closely at much smaller markets… niches that have gone unfulfilled as the throngs look to captivate buyers in oversaturated areas.

Niche Marketing. Using the power of the Internet to define small, interest-focused groups who are hungry for information, and many are feeling lost in the plethora of online information and limited abilities to find things on their own. Thats where YOU come in, with a plan for establishing close relationships with interest-specific buyers.

Relationship marketing is not a one-size-fits-all approach, because it encourages focusing on selected clusters of customers. Perhaps you already have a devoted list of consumers. One of the best tools for identifying attractive market segments is also one of the simplest: listening alertly to your clients comments and feedback. When your customers make suggestions, comments, or complaints, it is critical to listen as carefully as possible, attentive to the persons words.

An online survey can also supply further information about your customers demographics, the kinds of services that might interest them, and your prospective buyers motivation for paying for such services.

Here is a list of items for observation, when targeting your specific-interest group:

1. Size of the market — How common is the visitors
situation (or the need for service) in their specific-
interest area?

2. Obstacles to market entry — Does considerable
competition already exist for your proposed product
or service? If so, does your item offer some bonus
value or benefit that would help to be a magnet for
participants as well as retaining them?

3. Clients attitudes and activities — What
characteristics of your visitors behavior might be
valuable when assessing your market segment? For
example, do you offer services or products that are
recognized as ground-breaking or outside the
mainstream? These would be more likely to tempt
customers who tend to use new and innovative services.

As you explore all the possibilities and begin to communicate closely with the people who seek you out, you will find that you can fine-tune your offerings to meet the needs of your growing group of like-minded buyers. Over time, your products will become more and more specific to your particular group.

Congratulations, as you are successfully growing a niche market of your own making. Your business is unique, which is exactly what your customer is looking for!

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4. Using Web Directories For Internet Marketing

Networking is a big part of Internet marketing. The goal of web directories is to link websites to numerous consumers and businesses. This is ideal because the more places on the Internet your website address is listed, the higher it will rank in search engines.

There are free and fee based web directories. By joining web directories your website will be linked to dozens of other sites. The more places your website is the more exposure your site will get. This is a wonderful way to create great links. There are plenty of web directories to submit your site to. Take any exposure you can get.

Submitting your site to web directories is not the same as submitting it to search engines. Submitting your websites to search engines is a good idea. Some search engines have a waiting period or some other criteria you must follow to submit. Before you submit your website to a search engine you will get an error message when you search for it. Once it is submitted to a search engine the address should show up.

While web directories are wonderful to sue there can be some drawbacks. One of the drawbacks can be a plethora of e-mails. E-mails from affiliates may start piling up in your e-mail box. However, this is a good thing. It means that you can contact their sites as easily as they can yours. Take advantage of this. Your affiliate partners could be potential customers.

The most effective e-mail marketing is marketing that reaches consumers whoa re eager Internet shoppers. Those that buy online are very open to investigating new services and products they can buy online. This is where being a part of web directories creates good opportunities.

Getting a website off of the ground does not have to be difficult. Webmasters just have to be proactive. The benefit of having websites for your business is that you can send out e-mails instead of snail mail. Advertising through e-mail is much cheaper and effective than paper direct mailings.

Be creative with e-mails. Send out fun, upbeat e-mails. Build a relationship with your audience. If you can get people to read about your services, they are just a step away from patronizing your business.

Send out e-mails that offer something to customers. Everyone likes free gifts. Even the smallest tokens are appreciated. By customers. Offer free shipping on orders over a certain amount. Discounts are updates are appreciated by customers.

Webmasters should use all of their resources when it comes to promoting a business a website is necessary. The Internet has become a huge marketplace. There are many ways to get your name out on the Internet. There are many resources that can be sued to generate traffic to your sites. Take advantage of as many as possible.

Be patient when waiting for extra traffic to come to your site. Having your website listed in web directories is a great move. However, you shouldnt expect a major flood of traffic immediately. Traffic will be driven there gradually. In the meantime do your part to get the word out about your site. Select link partners and visit sites that your site has things in common with. You can find sites that are eager to join forces with you. Many webmasters are looking for websites to link to.