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Which Targeted Segment Are You Marketing To? Part III:

Which Targeted Segment Are You Marketing To? Part III:
Lifestage — Different Ages, Different Stages

Lifestyles are becoming streamlined, customized, and individual. Lifestyle marketing becomes a fine-hued set of skills where you take a somewhat common product or service and redesign it for a niche segment. You learn to discover original and innovative pathways to your target audience. Every age group brings on the possibilities for capturing an entire segment of the population, for marketers who study and recognize the elements of change, and how it affects products.

Lifestyle marketing models are developed to corroborate the beliefs and core values of potential clients. Consumers are time and again changing their observations, outlooks, and spending patterns. This creates a need for considerable effort and research to keep track of these changes.

As an example, lets take the overall group of consumers who are either retired, or approaching retirement, and consider their needs, as viewed by a marketer intent on catering to the spending abilities of the so-called Baby-Boomer age group. More and more each day, many of the Boomers begin to think in terms of refocusing rather than retiring.

Refocusing would allow this person to give his or her employer the mental and actual boot out the door, leaving them free to do something they enjoy that would keep them active and alert. This new fork in the road might even bring in some supplementary income. Rather than refocusing on just one activity (somewhat like leaving one job for another), this individual is wanting to diversify their activities.

Perhaps some charity work, perhaps running a small Internet business, or perhaps some short-term, part-time work will fit them best. These people want to choose how much time they devote to any of their medley of choices. In this short scenario, keep a vision of the products and services that accompany the self-employed, older person. Products might range from software tools to automobiles! And this particular group, historically, is in a financial position to make major purchases.

The savvy marketer will not actually have to engineer new products, but instead, will innovate around the lifestyle, and repackage or tweak existing offerings to fit the need of the Boomer. Or, this could be applied to any targeted group.

Another factor that is setting hurdles in the lifestyle marketing equation is the inroad the Internet has created in buying patterns. Businesses must now take into consideration the online consumer, and base their product or service on the New Age consumers activity and shopping habits — which can also change in a hurry!

No matter your targeted lifestyle group, one of your primary challenges will be constant research and investigation. These are the keys to tapping into any group of consumers needs and wants, no matter the differing stages in life.

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What Da Vinci taught me about Internet marketing

The man tells it all; his works are some of the best in the
world – in his personality, in his inspiring accounts for
his thirst for perfection.

In the present day, Internet marketing can also be molded
as his work is comparable to yours when you work in this
kind of business. Here are some ways to let you create your
perfect niche in this Internet era.

Can you make money on the Internet and the World Wide Web?
Thousands of other small business people are making money
and saving money right now in this new communications
medium.

But if you want to set up shop on the Net, it’s important
for you to be just as professional, business-like, and
cautious as you would be in any other new venture. So I
suggest taking the time to learn the Internet and develop a
strategy.

Get to know the Internet. Do plenty of exploring. If you’re
already on the Net, you’re way ahead of the pack. I’ve run
into plenty of people who are gung ho on advertising on the
Internet before they’ve even got their own account.

You need to know what you’re getting into. Sure, you can
hire someone to set up a Web site for you. Nothing wrong
with that. But this is your business, and you should have a
good feeling for how it’s being promoted. You know your
business better than anyone else.

Be a resource. Internet users expect information. Make sure
your message is more than just hype. Be an information
provider. Participate in online discussion groups and be
helpful. Provide useful background information about your
industry, your specialties, and your areas of expertise.
You will become known as an expert on the Internet.

Use online discussion groups for “soft-selling.” Newsgroups
and e-mail discussion groups can be fertile fields for
marketing. But watch out! Most groups don’t tolerate
commercial postings.

Check your email regularly. People on the Internet expect
fast responses. I recommend checking your e-mail messages
twice a day. Respond as quickly as possible. This shows
that you’re serious about your Internet presence and that
you care.

Keep your World Wide Web site changing, so people will come
back.

Repeat visitors are more likely to become clients or
buyers, and they’re more likely to recommend your site to
others. To draw users back to your site, you need to keep
it changing. Update your material. Add new features, new
resources, and new information.

Use correct spelling, punctuation, and grammar. Project a
professional image by correct writing. Even if it’s a lowly
e-mail message, double-check it for typos or vague
language.

Include a clear call to action in your message.

What do you want the user to do after he or she has seen or
heard your presentation? Purchase a product? Request a
proposal and price quotation? Join a mailing list? Ask for
more information?

Let them know what you want them to do and ask them to do
it in clear, direct terms. Make it easy for them to
respond. Set up a response mechanism — a direct e-mail
link, a form to fill out, a button to click. The more
direct and immediate, the better. A phone number, a fax
number, or a postal mail address is a second choice, but
better than nothing.

Promote your Internet presence through offline channels.

Let your regular customers and the public know about your
Internet presence. Put your email address and URL on your
business cards, stationery, ads, brochures, packaging,
signs — anything you can think of. Send out press
releases. Get the word out.

Marketing over the Internet and the World Wide Web can
bring results in the form of leads, direct sales,
publicity, and image-boosting. Get to know the medium. Work
up a sound strategy. Seek out appropriate online marketing
methods that will get your selling message across while
respecting other Internet users. As Da vinci strived for
perfection to gain success, so should you. Never leave any
stone unturned. Da Vinci had success that brought his name
centuries upon centuries of publicity; you should emulate
this.

What Da Vinci taught me about Internet marketing

The man tells it all, his works are one of the best in the world, in his personality, His inspiring accounts for the thirst for perfections, his works, I cannot agree more on how it will let you make works like him.

In the present day, internet marketing can also be molded thru his work being comparable to your own ways in this kind of business. Here are some ways to let you create your perfect niche in this internet era.

Can you make money on the Internet and the World-Wide Web? Thousands of other small business people are making money and saving money right now in this new communications medium.

But if you want to set up shop on the Net, it’s important for you to be just as professional, businesslike, and cautious as you would be in any other new venture. So I suggest take time to get to know the Internet and to develop a strategy.

Here in this free report I’ll clue you in on a few vital tips that will give you a good head start.

Get to know the Internet. Do plenty of exploring. If you’re already on the Net, you’re way ahead of the pack. I’ve run into plenty of people who are gung ho to advertise on the Internet before they’ve even got their own account.

You need to know what you’re getting into. Sure, you can hire someone to set up a Web site for you. Nothing wrong with that. But this is your business, and you should have a good feeling for how it’s being promoted. You know your business better than anyone else.

Be a resource. Internet users expect information. Make sure your message is more than just hype. Be an information provider. Participate in online discussion groups, and be helpful. Provide useful background information about your industry, your specialties, and your areas of expertise. You will become known as an expert on the Internet.

Use online discussion groups for “soft-selling.” Newsgroups and e-mail discussion groups can be fertile fields for marketing. But watch out! Most groups don’t tolerate commercial postings.

Check your e-mail regularly. People on the Internet expect fast response. I recommend checking your e-mail messages twice a day. Respond as quickly as possible. This shows that you’re serious about your Internet presence and that you care.

Keep your World Wide Web site changing, so people will come back.

Repeat visitors are more likely to become clients or buyers, and they’re more likely to recommend your site to others. To draw users back to your site, you need to keep it changing. Update your material. Add new features, new resources and new information.

Use correct spelling, punctuation, and grammar. Project a professional image by correct writing. Even if it’s a lowly e-mail message, double-check it for typos or vague language.

Include a clear call to action in your message.

What do you want the user do after he or she has followed your presentation? Purchase a product? Request a proposal and price quotation? Join a mailing list? Ask for more information?

Let them know what you want them to do, and ask them to do it in clear, direct terms. Make it easy for them to respond. Set up a response mechanism — a direct e-mail link, a form to fill out, a button to click. The more direct and immediate the better. A phone number, a fax number, or a postal mail address is a second choice but better than nothing.

Promote your Internet presence through offline channels.

Let your regular customers and the public know about your Internet presence. Put your e-mail address and URL on your business cards, stationery, ads, brochures, packaging, signage — anything you can think of. Send out press releases. Get the word out.

Marketing over the Internet and the World-Wide Web can bring results in the form of leads, direct sales, publicity, and image-boosting. Get to know the medium. Work up a sound strategy. Seek out appropriate online marketing methods that will get your selling message across while respecting other Internet users. As Da vinci strived for perfection to gain success, so should you. Never leave any stone unturned. Da Vinci had success that brought his name centuries upon centuries, emulate this.

More traffic to your site from niche articles

Targeted Traffic. Is this the key to Internet business success?

Clever Internet marketers have long used a variety of ways to usher targeted traffic to their web pages. Pay-per-click campaigns, email marketing, search engine optimization, and ezine advertising.

However, there is a simple, effective method that many marketers have missed. And that is submitting brief, 400 or 400+ word articles, so that they appear all over the Internet.

What are the advantages of niche articles?

1. They link readers back to your website.

The time and effort you spend on these mini-articles is a wise investment. Every article you submit contains a link back to your website. Every link helps your website gain link popularity, one of the factors in your search engine ranking.

If your article’s content matches the content of the web page you have linked it to, the search engines will regard this as a relevant link. Relevant links to your website are valued even higher by the search engines.

The higher your site is ranked, the more traffic you will get.

2. People are always in need of information.

It helps to keep in mind that people who use the search engines are looking for information. If they happen upon one of your articles and find it interesting and useful, they will likely click on the link to your website to continue their research.

The more places your articles appear, the more people will find and read them and the more traffic that will be channeled to your website.

How do you create one of these articles?

Your article should be around 400-800 words long and contain just enough information to: offer the reader some useful facts; motivate the reader to click on the link to your website for more information; and attract the attention of an ezine editor who may republish your article.

A good article should contain 1 or 2 tips extracted from an information product you are selling on your website. You could also use paraphrased information from a web page you want the reader to visit. Also effective is a review of a product you would like the reader to purchase. The review would contain a link pointing to your affiliate page through a link tracker or to a page on your own website where you offer more details.

What can you do if you do not have time to create the articles yourself?

Pay a ghostwriter to write them for you. Simply visit websites where you can post a description of the articles you want written and writers will contact you.

Once your articles are done, you may want to submit it to as many places as possible.

Article Directories. They will run a quick content check and then publish your article. Once posted to one of these directories, it will likely be republished all over the Internet.

Many publishers are routinely on the lookout for quality articles. You simply allow them the rights to re-use your article and in exchange they leave intact the link back to your website contained in the bio at the bottom of your article. You just gained another link without lifting a finger.

Ezine Editors: You will get lots of well-targeted traffic by submitting your articles to popular ezines that are related to your niche website. Ezines are always in need of new, good quality content.

Once your article is published in an ezine, you will get lots of publicity in return. Getting your articles in ezines read by hundreds or even thousands of people is an excellent way to quickly increase traffic to your website.

Your Own Article Directory: Many ezine publishers and webmasters do not realize that article directories even exist. Once they read one of your articles from a directory, they will visit your website, which could prominently display a link to your own article directory. The link should make clear the fact that your content is free for use in any website or ezine. “Free Content For Your Ezine” should appear in a link that is prominent on your directory website.

Keep in mind that article writing is a huge win-win process for all involved. Authors get free publicity and links back to their website, publishers get free information for their websites, and readers get free quality information for their research and buying needs.

6 Tips for Effectively Using eBay to Sell InfoProducts

What do you get if you cross infoproducts with auction giant eBay? A potentially lucrative venture, that’s what. Infoproducts (short for information products) are some of the fastest selling items on eBay, with topics that range from business to bookkeeping to skin care and skiing. They are very popular among buyers and sellers because they are easy to sell (if downloadable, no need for shipping or inventory) and obtain. Want to effectively use eBay for selling infoproducts? Here are steps you should do:

Find your niche.
Selling infoproducts online is not a novelty. That means there have been millions of people before you who have tried and millions more who will. To get noticed, find your niche, that specific field or industry you excel at and use that to produce an infoproduct that showcases your knowledge. That way, you can target a market whose moods and buying behavior you can predict and cater to.

Be a reliable seller.
That means providing an infoproduct that is useful and informative. Quality spells trust and the more sellers find you reliable, the more they will want to do business with you. Offer a quality infoproduct that will shine on eBay. Remember that you will have hundreds (even thousands) of competitors selling a related product in your category. What makes your infoproduct different and better?

Be relevant.
Good timing can spell a lot of profit, especially on eBay. Be on the constant lookout for the latest trends and concepts. Design your infoproducts in such a way that people find them fresh and exciting. It will also help if your customers can relate your products to their current needs and the latest styles.

If all the rage is about a protein-based diet, for example, make sure you can produce a competitive infoproduct immediately that people interested in the topic will find useful. If you release the infoproduct on eBay a few months later when the interest about the diet has decreased considerably, no one is going to buy it. To sell effectively on eBay, it helps to stay current.

Be open to suggestions.
Keep an open mind about ideas for your infoproducts. Regardless of how ridiculous or useless an idea can be, dont judge it right away. Some of the best infoproducts were produced because someone else discarded a potentially great idea.

Offer something for free.
While you’re at it, why not give away a little something free of cost to your buyers? People love it when sellers throw in a few items just for buying a single infoproduct. Offer a free report or a supplementary guide. It shows your customers you’re generous enough and it’s also proof you know what you’re talking about. It’s an effective use of marketing smarts on eBay and is practiced by most marketers.

Take care of your customers.
EBay is a trusted platform for trading goods because it tries its best to make sure that customers are satisfied. Keep your customers’ welfare a priority. Listen to their comments and complaints. Do they have something to say that will help you improve your infoproduct? Have you received any complaints? EBay customers can be quite demanding so make sure you maintain a standard they can trust.

Selling on eBay
EBay is an excellent platform used by millions of internet marketers and individuals, especially those selling infoproducts. It can be a very demanding place and it’s not uncommon to meet very fastidious customers here.

Learn how to survive as an infoproduct seller on eBay from resources such as ‘How to Sell Virtually Anything to Millions of People Every Single Day Using eBay’ from Use-Sell.com. This is an excellent guide to help every aspiring internet businessman effectively use eBay for selling infoproducts and earn profits as a result.

NOTE: THIS ARTICLE HAS BEEN WRITTEN FOR ALLOWING YOU TO

NOTE: THIS ARTICLE HAS BEEN WRITTEN FOR ALLOWING YOU TO PROMOTE
Joe Robson & Louis Allport’s
How To Turn Any Product Into A Bestseller

REMEMBER TO INCLUDE YOUR AFFILIATE LINK TO THAT PRODUCT.

How to turn any product into a best seller

In a marketplace with tens of millions of different items, clearly you can’t treat them all the same. Even when you divide items into broad categories with similar characteristics, experienced sellers know that each listing requires its own special touches.

So, how are you going to boost your product into a best seller?

A lot of marketers still finds ways to turn their products into a best seller. Especially with online businesses, there are many opportunities wherein you can sell your products and make them a hit for your customers.

The Internet still represents the ultimate opportunity for most people to turn their initiative, a better idea, and a little cash into a legitimate and profitable business.

Of all the e-businesses, e-Bay is one of those who offers the power seller recognition for all sellers to see. This is a great chance for your products to become known and sold.

With the help of e-bay, here are some tips on how to turn your products into a best seller. The following are ideal to all sellers, especially for those who are beginning to build a business. Dont miss any of these opportunities.

1.Focus on a single niche. If you want to sell collectables, then sell only collectables. It is best that consumers recognize you as a specialized seller.

2.Sell only those products that you know well. This is important as youll be able to confidently answer the questions of your customers. And also, your consumer will feel comfortable in dealing with you.

3.Keep in mind the unique selling points. Once you know what sets your product, writing sales copy is a sure bet. Your products might not be brand new and original. Your unique selling points will simply assure you that the products are superior in terms of quality, delivery, value, and variety. Basically, the unique selling point will tell the consumers why they should buy from you.

4.Be competitive. Start offering your best products at a reasonable price. Also state clearly your business policy.

5.Buy in quantity. By doing this you will enjoy more discounts. Thus, youll save big bucks and pass these savings on to your customers.

6.Customers enjoy big savings and other incentives. If possible, you can send your buyers a 10% or 20% off coupon on selected products if they purchase one product. This will persuade consumers to purchase more products.

7.Always make your products appealing to your customers. Most of the customers are enticed to purchase a product if they see them well-presented. Provide some demonstration and display the physical appearance of the products so that they have an idea of what the product is all about.

8.Show off your best-selling items on your home page. A large image of your hottest product, placed somewhere near the top of your main page, will catch buyers’ eyes and prompt viewers to learn more. If you’ve cut the price on the product, include your sale price with the image.

9.Make Goods Accessible. Merchandizing the bulk of your inventory is as important as promoting the big sellers. On the Web, the key to merchandizing your full inventory is to make it possible for shoppers to find what they want in the fewest number of clicks.

10.Customer service is important. Answer questions or inquiries on time because potential customers might be interested in your product. Supply them the right information and start encouraging them to buy your products without hesitation.

11.Think BIG. As your business become more established, search for more wholesale distributors and companies that offers products with lower prices. Having a tight budget is inconvenient for a business. If you have spare cash, it is good if you check out some of the large companies and take advantage of their minimum prices.

12.Be creative. Open your mind for great ideas. If you have an idea that nobody else has tried yet, then go with it. Customers love to see unique ways of selling your products.

13. Stay positive. It takes a while to get there, but you can make it. You need to be patient; dont ever give up.

Just keep in mind that marketing power is all it takes. Your success on making your product a best seller depends on the way you sell it.

With the wide range of products being showcased, the competition never ends. A lot of marketers find ways to make their products a best seller. Especially online, there are many opportunities wherein you can sell your products and make them a hit for your customers.