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Which Targeted Segment Are You Marketing To? Part IV:

Which Targeted Segment Are You Marketing To? Part IV:
Interest Group — Successful Relationship Marketing

One of the fastest-growing areas of Internet marketing of recent months has been the veering away from high-competition arenas that are saturated with Big Boy companies as well as multi-thousands of customers. The savvy marketer is now looking closely at much smaller markets… niches that have gone unfulfilled as the throngs look to captivate buyers in oversaturated areas.

Niche Marketing. Using the power of the Internet to define small, interest-focused groups who are hungry for information, and many are feeling lost in the plethora of online information and limited abilities to find things on their own. Thats where YOU come in, with a plan for establishing close relationships with interest-specific buyers.

Relationship marketing is not a one-size-fits-all approach, because it encourages focusing on selected clusters of customers. Perhaps you already have a devoted list of consumers. One of the best tools for identifying attractive market segments is also one of the simplest: listening alertly to your clients comments and feedback. When your customers make suggestions, comments, or complaints, it is critical to listen as carefully as possible, attentive to the persons words.

An online survey can also supply further information about your customers demographics, the kinds of services that might interest them, and your prospective buyers motivation for paying for such services.

Here is a list of items for observation, when targeting your specific-interest group:

1. Size of the market — How common is the visitors
situation (or the need for service) in their specific-
interest area?

2. Obstacles to market entry — Does considerable
competition already exist for your proposed product
or service? If so, does your item offer some bonus
value or benefit that would help to be a magnet for
participants as well as retaining them?

3. Clients attitudes and activities — What
characteristics of your visitors behavior might be
valuable when assessing your market segment? For
example, do you offer services or products that are
recognized as ground-breaking or outside the
mainstream? These would be more likely to tempt
customers who tend to use new and innovative services.

As you explore all the possibilities and begin to communicate closely with the people who seek you out, you will find that you can fine-tune your offerings to meet the needs of your growing group of like-minded buyers. Over time, your products will become more and more specific to your particular group.

Congratulations, as you are successfully growing a niche market of your own making. Your business is unique, which is exactly what your customer is looking for!

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Niche Marketing And Tapping In To Interest-Specific Groups

If you are just beginning to explore the endless realms of interest-specific groups, be forewarned that, indeed, the list is huge! Pick something of vital interest to you, or choose something that you suspect has a healthy gathering of followers. Here are things to consider:

Leisure Activities & Hobbies — Concentrating on a particular and specific leisure-time interest can be an excellent way to tap into a niche market. Putting your hobby or your expertise to work for you is an brilliant way to create a side business, a full time home business, or just creating some extra income while assisting you in doing more of the things you love. A captivating hobby is a positive, healthy way to escape, if only for an hour at a time.

By definition, a hobby is a leisure or recreational pursuit that someone engages in, outside of their regular career. It is a touch that adds quality to your life and sparkle to your nine-to-five job. To be able to provide solutions to others in their needs and desires within their own hobbies, is special, indeed. Very lucrative online businesses are centered in thousands of specialty Web sites who cater to hobbies and leisure activities.

Collectors Sites — Collecting is a fun activity, and one of the most interesting things to collect are art pieces. Your possible targeted groups would include hundreds of sub-specialties in the art world, from ceramics, to art prints, to the tools and supplies for any of those areas.

Outdoor Activities — Camping is a hobby that many people also enjoy. We all know some people who just cannot stay out of the outdoors. Each of these groups will have specific marketing needs.

Travel — Some people just like to see new things and visit new places they have never been before. Your target group might be involved in business travel, family vacations (especially to specific family holiday locales), or even occupations that include travel, such as truckers or those in import/export.

Gardening and Environment — There are numerous subject specialties, including botany, gardening, horticulture, landscape design, agriculture, biogeography, ecology, environmental topics, geography, homesteading, natural history, natural resources, wildlife conservation.

Science and Medicine — Special interest groups might include technology, clinical medicine, engineering, physics, veterinary medicine.

Sports — Many special-interest activities can be easy to learn. You might start a new business on the topic of going biking. A simple search will show you how many sub-areas there are! From mountain biking, to family-outing holidays, to bike racing, and many more.

There are hundreds of special interest groups who could use your expertise and products. Take care in developing your relationships with your customers, and your business will take on a life of its own!

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5 Ways to Succeed in Infoproduct Creation

So you have the experience and training. You even have the right skills. Best of all, you have the kind of information that people will pay to obtain. If this is who you are right now, you might want to consider creating an infoproduct. Infoproducts are some of the most in-demand merchandise online and anyone who wants to cash in on this growing industry better take their chances now. Here are ways you can succeed at infoproduct creation and avoid common mistakes people make:

Research
Why sell an infoproduct that only 5 people in the world will want to buy? Dont take niche marketing to the extreme. Do some research prior to creating your infoproduct. Find out which industries related to your material enjoy a constant stream of activity and which ones are seasonal.

You might also want to take a look at how briskly certain infoproducts have been selling and which ones don’t perform as well. Take note of how they were titled, what they contained, how they were advertised and how much they were priced.

Look for a ready market.
Build it and they will come? Well, not always. Make sure you know who your target market is before you create an infoproduct. It will give you an idea of how your product will perform.

Without giving everything away, pitch the idea to some people or take note of activity and current sentiments online. See how people react. If your infoproduct can take off because there are people who want to buy it, you can be assured that it will succeed.

Plan
Dont dive in blind when creating your own infoproduct. Armed with your research, begin by organizing the contents of your material. Start with major topic areas and break these down into specific subject areas. Try to create a cohesive infoproduct and eliminate topics or items that just add to the clutter.

Consider the format. The most commonly used format is .PDF, although some infoproducts in the form of e-books are available in HTML or as .EXE files. You might also want to consider how images, links, forms and graphics will appear. Consider the type of problems your infoproduct’s buyers might encounter. Knowing your product’s weaknesses will help you enhance its selling points.

Outsource the writing.
Stumped? Just got hit by writer’s block? Why allow these temporary setbacks to stop you from achieving what you want? Hire a writer to do the job for you, or at least some of it. We can’t be experts at everything. Besides, two heads just might be better than one.

Dont reinvent the wheel.
Found an infoproduct that already works like a dream? Use it. Purchase a PLRP or Private Label Rights Product and use that to create your own. PLRPs allow you to attach your name on a ready-made product and build your own brand without having to undergo the usual planning, designing and creating processes. You simply have to modify or edit the product and voila! Market your own infoproduct in no time.

Creating your own successful infoproduct
Get more tips and advice on how to succeed in infoproduct creation online or use an e-book such as the ‘The Information Product Creation Manual’. It’s best to arm yourself with skills and information first so you will know what types of hurdles you might have to overcome along the way. Knowing what you can do to avoid costly mistakes can also help you maximize your time, money and effort.