Turbo Affiliate Blog Just another WordPress weblog

Tag Archives: New Business

Outsourcing secrets – Part 2

Outsourcing does not necessarily take away from your market share. In todays business world, a key factor in maintaining customers and acquiring new business is providing a quality product or service. Many competitors may also be able to provide high standards of quality in their products and services.

Outsourcing has become essential in the role of continuous improvement of any product or service one has to offer. Outsourcing allows you to benefit from the expertise of another company, without accumulating the expenses of new equipment, training, and the crazy world of non-conformances.

Now you may be thinking of what steps you need to get started on expanding via outsourcing. Well, the very first thing for you to do is to see if you have a good client base where you are.

Define the scope and time frame of a project. Define your project requirements upfront. Service providers need accurate, complete information to present you with realistic proposals and to quote you a reasonable price. Give vendors as much information as you can about what you need delivered and the way in which you need the work done. Be clear and realistic about your schedule requirements, as project schedules can have a huge impact on project costs.

Evaluate a service provider. Do not be afraid to ask questions when youre evaluating proposals from service providers. Check their references and ask for feedback from other clients who have used their services. If you have any concerns about a vendors specific capabilities, voice your concerns. Dont just stew about it and hope for the best.

Get samples of their work. Examine the vendors previous work and make sure that their previous work meets your expectations for quality and style. If youve evaluated a vendors portfolio, references, and previous experience and are still unsure of their capabilities, consider asking them to do a quick mock-up or provide a basic outline of a work plan. A service provider who really wants to win your business might be able to give you a rough concept so you can better understand their approach to solving your problem.

Define a work plan for your outsourced project with clearly defined milestones. Have scheduled checkpoints where you review the status of the project as it works toward completion. It is an easy way to ensure that you meet your final deadline and that the final product meets your standards. Tie the vendors payment to these milestones.

Negotiate ownership of work upfront. Make sure that you are clear about who owns the resulting work product and any important components of that product. Make sure the service provider understands how you intend to use the deliverables that they are agreeing to provide.

Dont forget about the warranty after the project is complete. Its a good idea to specify a warranty so that you are assured of some amount of continuing support from the vendor after the project is complete. Its much easier to negotiate a support clause before the service provider begins work, rather than after the completion of the project. Suppose you need some changes to a business plan based on feedback that you get from potential investors. Specifying some amount of free support or negotiating discounted prices for future modifications can save you time, money, and headaches later on.

Get it in writing. During the course of a service engagement, the scope of the project, deliverables, or even the agreed upon price may change. Make sure that you clearly communicate any schedule, scope, or payment changes to your service provider and get confirmation from them in writing that they understand and agree to the changes. Likewise, keep a record of any agreement changes requested by the service provider and whether you accept or reject those modifications. Save copies of any email exchanges that you have.

You can access top-notch expertise any time you need it without the overhead of hiring full-time staff. By staying focused on your core competencies and hiring expert freelancers for your other needs, you can compete with the delivery capabilities of larger organizations while maintaining your independence.

The fact remains that in these days of heavy competition, it has become a necessity to outsource certain components of a business in order to remain competitive.

Outsourcing secrets – Part 2

Outsourcing does not necessarily take away from your market share. In todays business world, a key factor in maintaining customers and acquiring new business is to provide a quality product or service. Many competitors may also be able to provide high standards of quality in their products and services.

Outsourcing has become essential in the role of continuous improvement of any product or service one has to offer. Outsourcing allows you to benefit from the expertise of another company, without accumulating the expenses of new equipment, training, and the crazy world of non-conformances.

Now you may be thinking what steps you need to get started on expanding via outsourcing. Well the very first thing for you to do is to see if you have a good clients base where you are:

Define the scope and time frame of a project. Define your project requirements up front. Service providers need accurate, complete information to present you with realistic proposals and to quote you a reasonable price. Give vendors as much information as you can about what you need delivered and the way in which you need the work done. Be clear and realistic about your schedule requirements, project schedules can have a huge impact on project costs.

Evaluate a service provider. Do not be afraid to ask questions, when youre evaluating proposals from service providers. Check their references and ask for feedback from other clients who have used their services. If you have any concerns about a vendors specific capabilities, voice your concerns. Dont just stew about it and hope for the best.

Get samples of their work. Examine the vendors previous work and make sure that their previous work meets your expectations for quality and style. If youve evaluated a vendors portfolio, references and previous experience and are still unsure of their capabilities, consider asking them to do a quick mock-up or provide a basic outline of a work plan. A service provider who really wants to win your business might be able to give you a rough concept so you can better understand their approach to solving your problem.

Define a work plan for your outsourced project with clearly defined milestones. Having scheduled checkpoints where you review the status of the project as it works toward completion. It is an easy way to ensure that you meet your final deadline and that the final product meets your standards. Tie the vendors payment to these milestones.

Negotiate ownership of work up front. Make sure that you are clear about who owns the resulting work product and any important components of that product. Make sure the service provider understands how you intend to use the deliverables that they are agreeing to provide.

Dont forget about the warranty after the project is complete. Its a good idea to specify a warranty so that you are assured of some amount of continuing support from the vendor after the project is complete. Its much easier to negotiate a support clause before the service provider begins work, rather than after the completion of the project. Suppose you need some changes to a business plan based on feedback that you get from potential investors. Specifying some amount of free support or negotiating discounted prices for future modifications can save you time, money and headaches later on.

Get it in writing. During the course of a service engagement, the scope of the project, deliverables or even the agreed upon price may change. Make sure that you clearly communicate any schedule, scope or payment changes to your service provider and get confirmation from them in writing that they understand and agree to the changes. Likewise, keep a record of any agreement changes requested by the service provider and whether you accept or reject those modifications. Save copies of any email exchanges that you have.

You can access top-notch expertise any time you need it without the overhead of hiring full-time staff. By staying focused on your core competencies and hiring expert freelancers for your other needs, you can compete with the delivery capabilities of larger organizations while maintaining your independence

The fact remains that in these days of heavy competition, its become a necessity to outsource certain components of a business in order to remain competitive.

Internet Marketing – Draw Traffic To Your Site With Content

Internet Marketing – Draw Traffic To Your Site With Content

Content is the most important factor in drawing traffic to your web site. Internet marketing requires more than just developing a web site and hoping for the best. Providing useful content is imperative to the success of your internet marketing endeavors. There are several ways content can boost your sales, bring visitors to your web site, and increase your profits.

Internet marketers must place the appropriate keywords on their web sites if they expect a high ranking in the search engines. Depending on the nature of your business, finding the most searched for terms on a particular topic will bring visitors to your site. You must provide fresh content on a regular basis if you expect the search engines to find you. You can also increase your subscriptions and your clientele by regularly updating the content on your web site. By offering free reports or informational publications you will increase your customer base. People love to receive free bonuses, and by offering them to new subscribers or clients you will surely attract new business.

You can create additional cash flow by using an auto responder to send out multi-part newsletters containing links to affiliate programs or web sites. Your subscribers will love the constant information and they will be drawn to the links you provide. Training courses and multi-part newsletters serve as excellent freebies for prospective clients.
Simply having a mailing list is not enough to find success in the internet marketing industry. You must build a relationship with your subscribers and actively seek out new subscribers.

As an internet marketer, sending out new content in the form of informational articles will establish your expertise in your particular area of business and will allow you to gain the trust of your subscribers. The result will be that your subscribers will be anxious to pay for the services or products you offer. Make sure to not take advantage of this trust by offering low quality products. You will quickly lose the trust you have gained if you do not offer the best your business has to offer.

Internet marketing has one constant rule. A list of subscribers is money in the bank. Cultivate your list with new content and special offers. Affiliate programs and link sharing are excellent money making tools for internet marketers. By providing new content on a regular basis, you can keep the interest of your subscribers and gain their trust as an expert in your field. Keep your mailing list up to date and offer special promotions and freebies to your subscribers. Success in internet marketing consists of more than developing web sites and waiting for the traffic to flow. You must offer unique content and attractive incentives if you want your business to profit.

Many internet marketing businesses have failed due to lack of updated content. Your web sites must be constantly updated with new content in order to draw the attention of the major search engines. Keep this in mind when cultivating your mailing list. You can keep the interest of your subscribers by offering free information and offers of free training courses. Your subscribers will love the attention and the expertise you share with them. Internet marketing is a great way to put money in the bank. Just be certain you are providing valuable, new information to keep your subscribers interested.

Internet Marketing – Draw Traffic To Your Site With Content

Internet Marketing – Draw Traffic To Your Site With Content

Content is the most important factor in drawing traffic to your web site. Internet marketing requires more than just developing a web site and hoping for the best. Providing useful content is imperative to the success of your internet marketing endeavors. There are several ways content can boost your sales, bring visitors to your web site, and increase your profits.

Internet marketers must place the appropriate keywords on their web sites if they expect a high ranking in the search engines. Depending on the nature of your business, finding the most searched for terms on a particular topic will bring visitors to your site. You must provide fresh content on a regular basis if you expect the search engines to find you. You can also increase your subscriptions and your clientele by regularly updating the content on your web site. By offering free reports or informational publications you will increase your customer base. People love to receive free bonuses, and by offering them to new subscribers or clients you will surely attract new business.

You can create additional cash flow by using an auto responder to send out multi-part newsletters containing links to affiliate programs or web sites. Your subscribers will love the constant information and they will be drawn to the links you provide. Training courses and multi-part newsletters serve as excellent freebies for prospective clients.
Simply having a mailing list is not enough to find success in the internet marketing industry. You must build a relationship with your subscribers and actively seek out new subscribers.

As an internet marketer, sending out new content in the form of informational articles will establish your expertise in your particular area of business and will allow you to gain the trust of your subscribers. The result will be that your subscribers will be anxious to pay for the services or products you offer. Make sure to not take advantage of this trust by offering low quality products. You will quickly lose the trust you have gained if you do not offer the best your business has to offer.

Internet marketing has one constant rule. A list of subscribers is money in the bank. Cultivate your list with new content and special offers. Affiliate programs and link sharing are excellent money making tools for internet marketers. By providing new content on a regular basis, you can keep the interest of your subscribers and gain their trust as an expert in your field. Keep your mailing list up to date and offer special promotions and freebies to your subscribers. Success in internet marketing consists of more than developing web sites and waiting for the traffic to flow. You must offer unique content and attractive incentives if you want your business to profit.

Many internet marketing businesses have failed due to lack of updated content. Your web sites must be constantly updated with new content in order to draw the attention of the major search engines. Keep this in mind when cultivating your mailing list. You can keep the interest of your subscribers by offering free information and offers of free training courses. Your subscribers will love the attention and the expertise you share with them. Internet marketing is a great way to put money in the bank. Just be certain you are providing valuable, new information to keep your subscribers interested.

How to use events in the news to drive traffic

How to use events in the news to drive traffic to your site

Its difficult enough running the day-to-day aspects of any online or brick & mortar business, let alone trying to drum up new business as you go. But even if you have additional staff helping to get the word out about your products and services, your location and prices, and your delivery and sales support, news releases can make your company grow faster.

A news release is sent to editors and journalists in order to generate a news story in the media. Its one of the easiest and cost-effective ways to get your message out there. If a reporter decides to run your release, your business receives space for free and more credibility than just running an ad.

It seems no matter how much information becomes available online, people thirst for more. To illustrate this point, just take a look at all the online news services sprouting up on the web like garden weeds.

With the click of a mouse, you can instantly search thousands of news sources for specific and timely information on virtually any topic you choose. Heck, if you’re a real news junky, you can even get up-to-the-minute news emailed straight to your desktop. Now, I’m the first one to say that nothing beats a good old-fashioned newspaper you hold in your hands.

Few things rate as relaxing as a cup of coffee, a quiet morning, and today’s newspaper ready for my inspection.

In fact, my day doesn’t officially start until I walk to the end of my driveway to retrieve the paper, occasionally from under a bush.

But as much as I love the paper, it rarely contains stories on highly-specialized subjects such as the latest email marketing laws, html parsing, and search engine promotion.

Of course, it doesn’t make sense for virtually any local newspaper to carry news about email marketing laws (other than how they affect consumers) because the market demand simply doesn’t exist on that level.

However, around the world, thousands of people just like me want to know the instant a news story breaks on the latest “Can Spam” legislation, and that’s where online news services come into play. On news sites, you can dig up information on anything from current world events and your favorite Spanish soccer team to cattle tagging regulations in Argentina and the exploding online auction markets in mainland China.

News from around the world on virtually any subject is literally just a few keystrokes and a mouse-click away. An incredibly useful feature offered by many of these sites includes email notification based on your keyword search criteria. So instead of paying a “clipping” service to find articles and send them to you, these websites will do it for free.

Now how could you use this type of news notification service? Well, imagine you own stock in a specific company. You could subscribe to a number of different news services and have them send you breaking stories about the company, CEO, affiliated companies, and anything else you choose.

Or, let’s say you deal in a very specific industry, such as real estate investment publishing. You could sign up to get notified any time a news story gets published about changing regulations, interest rates, or other factors affecting your business.

All this online news certainly does not rate as a substitute for morning coffee, local and national news, and an important ritual to start the day, but it has a place, especially for extremely specialized areas of interest, hobbies, or business news. Watch for many new services, software, and opportunities to arise from this growing and dynamic area of online publishing.

These can have a good effect on your website. Having customers come to you to find news about anything, you just need to find the best ones in the headlines so they will flock to your site, while you make money in return. Services online can be a good source of money, even if you provide them for free. Even though news is really free stuff, you can exploit it in many ways. All these will lead to good site traffic, which can increase your sales. Here, a news site can do the talking, and of course, any newspapers or magazines that come with ads, you can use them to make more money.

Five ways to get your current customers to recommend you

Five ways to get your current customers to recommend you to their friends

How to Generate Record Profits from
Customers You Already Have

Many small business owners fail to take advantage of their most important asset, their customer list. Most of the small business owners I meet are constantly searching for ways to expand their customer base when its been proven time and time again that you can make more money from your present clients than constantly looking for new business. So, I devised some secrets to begin the process of retaining good customers and generating greater profits from them.

Get to Know Your Customers

Small Businesses today are finding that in order to survive super discount competitors and huge company advertising blitzes, they must go back to the relationship building of the good old days. In cities and towns of yesteryear, the shopkeeper knew his customers by name and the type of merchandise they needed and made certain he had it in stock. This kind of relationship coupled with personalized customer service and a genuine empathy with customers, is what keeps them coming back to you instead of going to your competitors.

Gather Customer Information

A database of customers is the most valuable asset your business has. Yet only 10% of the retailers in the United States keep a current list of their customers! Statistics show that businesses spend five times as much for new customers than they do on their present customers, yet a regular customer is worth 10 times the cost of acquiring a new customer!

Today, however, a mailing list is not enough. To build relationships with customers that commands loyalty, you must gather information, which is valuable to you. For example, age and even ages of relatives, size of home, color and style preferences, date of last purchase, amount of purchase, brand preferences, important dates including birthdays, anniversaries.

Serve the Customer

Waiting on customers courteously is just the beginning of good customer service. First, find out what the customer expects from you. Make sure your salespeople praise every customer, show an interest, and establish rapport. Get in the habit of corresponding with your customers. Send them notes, cards, articles, and clippings that interest them. Send them thank you notes and cards telling them about private specials and trunk showings. Mail out a newsletter explaining what’s new in your company.

Reward the Customer

A study by the Rockefeller Foundation found that a whopping 68% of customers stop buying from you because of an attitude of indifference toward the customer by the owner, manager, or employee. In other words, if you ignore customers, 7 out of 10 will not shop with you again, for no special reason.

By segmenting customers into groups, you can treat customers individually, based on their buying habits and the information you’ve gathered. New customers need to know that you value them as a new customer and that you actually care if they shop with you again. Send them a thank you note after their first purchase.

Use What You Know to Get New Customers

Once you’ve built a list of customers, their preferences, demographics and transactional data, you’ll be able to use this important information to find new customers with similar characteristics. Start a Referral program by rewarding customers who refer their friends and relatives. Obtain a list of new movers to your area with similar age and income parameters to your present customers. Use testimonials from satisfied customers to attract new customers by mail. Obtain a mailing list of targeted prospects that match your customer profile.

Tell a Friend

You now have the customers on your side; you now need to have a program for them to refer your products to your friends. When you have done that, aided with good products, you should be able to boost your site’s traffic and have good sales. Refer-a-friend codes are available to help you put a plug-in to your website.

You should also offer incentives to your current customers to tell their friends and business associates about your site in any way that is appropriate to the content and purpose of your site. You may need to try several different incentives before you find one that works.

An inexpensive, yet effective incentive is to give them more chances to win a contest you are running for every friend they refer to your site. Another is to give them some kind of priority access to your services. It might be something as simple as offering a 10% coupon on products they purchase from your site after they have sent a few new customers.