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Which Targeted Segment Are You Marketing To? Part IV:

Which Targeted Segment Are You Marketing To? Part IV:
Interest Group — Successful Relationship Marketing

One of the fastest-growing areas of Internet marketing of recent months has been the veering away from high-competition arenas that are saturated with Big Boy companies as well as multi-thousands of customers. The savvy marketer is now looking closely at much smaller markets… niches that have gone unfulfilled as the throngs look to captivate buyers in oversaturated areas.

Niche Marketing. Using the power of the Internet to define small, interest-focused groups who are hungry for information, and many are feeling lost in the plethora of online information and limited abilities to find things on their own. Thats where YOU come in, with a plan for establishing close relationships with interest-specific buyers.

Relationship marketing is not a one-size-fits-all approach, because it encourages focusing on selected clusters of customers. Perhaps you already have a devoted list of consumers. One of the best tools for identifying attractive market segments is also one of the simplest: listening alertly to your clients comments and feedback. When your customers make suggestions, comments, or complaints, it is critical to listen as carefully as possible, attentive to the persons words.

An online survey can also supply further information about your customers demographics, the kinds of services that might interest them, and your prospective buyers motivation for paying for such services.

Here is a list of items for observation, when targeting your specific-interest group:

1. Size of the market — How common is the visitors
situation (or the need for service) in their specific-
interest area?

2. Obstacles to market entry — Does considerable
competition already exist for your proposed product
or service? If so, does your item offer some bonus
value or benefit that would help to be a magnet for
participants as well as retaining them?

3. Clients attitudes and activities — What
characteristics of your visitors behavior might be
valuable when assessing your market segment? For
example, do you offer services or products that are
recognized as ground-breaking or outside the
mainstream? These would be more likely to tempt
customers who tend to use new and innovative services.

As you explore all the possibilities and begin to communicate closely with the people who seek you out, you will find that you can fine-tune your offerings to meet the needs of your growing group of like-minded buyers. Over time, your products will become more and more specific to your particular group.

Congratulations, as you are successfully growing a niche market of your own making. Your business is unique, which is exactly what your customer is looking for!

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Public Domain, Part 1: Limited Solely By Your Imagination

Information

Public Domain. We are hearing more and more every day about what you can do with public domain works. You might just read the information and learn from it for your own benefit; you might study it to get ideas for establishing a particular business, to create specific articles, to write bodies of content… the list is limited solely by your imagination.

What you need to do is to search for no-cost public domain information and incorporate it into your Web site in order to be a magnet for the traffic that is seeking this variety of information. This is content with copyrights that have long since expired. Other informational formats might be government forms, dates, figures, and a veritable wealth of other types of information.

With the arrival of the Internet and the ease of downloading and compiling of information, more and more people are now realizing that the public domain is a foundation of amazing wealth that you can tap into, for huge profits. Information becomes your golden lode. Using public domain information is an straightforward technique for creating products and then selling them in the form of Ebooks, reports, or for creating content for your Web site.

You are probably wondering, should I create my own information product? Is it worth it. There are many spaces on the Internet where you can locate public domain information for your Web site for instance, a Google AdSense Web site. It is possible to obtain public domain information and even out of the box articles from a multiplicity of sources on the Internet.

If your focus is on the Internet Marketing group, try researching the keywords, Marketing information in the public domain. You might need content for your Ebook or audio tape that you can quickly gain access to and drop in as a distinctive chapter or section, but without laying out any money — or actually performing any work. You dont need to search the nooks and crannies of the library or the Internet for hours, to start an article from scratch.

Are you aware that you could use this same public domain information to create your own articles based on the theme of your Web site? The search engines simply love themed sites. The length of each article is your decision, but it should offer constructive information associated with your business. If your Web site is about Bodybuilding or something related to that topic, open the document and rummage around for information that might be developed into a pertinent article.

Copyright

By force of statute, publications created prior to 1923 are public domain information. Public domain information is classified as any body of creative works or other data or knowledge that is *not* protected by US copyright laws. However, copyright protection really does need further verification than just relying on the publication year.

It really is an excellent rule of thumb that you can follow, to make sure that the primary document was published before 1923, if you are in the United States of America. Other countries might have different copyright laws, so you might need to make sure with a copyright lawyer. You should always obtain a certificate of copyright clearance for every public domain manuscript you intend on publishing.

There are millions of public domain works. Anyone can reproduce and sell, adding their own name as the author. You can even obtain copyright (for a derivative work) and stop others from selling your unique twist on the original work. If you have the money to have a lawyer look at copyright for you, then this is great — you can forge ahead and begin creating your new work!

While a great portion of the material you locate falls into the category of “fair use,” not all the works that are found in the public domain database are free of copyright restrictions. Currently, works published 75 years ago are regarded to be public domain. Those published from 1924-1963 *might* be public domain — but only IF the copyright was not renewed.

Once you have found your perfect document, change the title, add some unique paragraphs of your own, include pictures (there is a plethora of public domain images), update spellings, remove any dated terminology, and your article or Ebook are now copyright-protected… It is now termed a derivative work. The benefit of public domain works is, of course, that the copyrights have expired. Just keep in mind, it is still vital to thoroughly delve into the relevant laws to make sure that no copyright or trademark applies.

The arena of public domain information is one of the most commanding — yet, least understood — facets of the publishing world. But public domain information can very much be a valuable resource to those who are aware of how to properly use it.

So! Now you have enough information to begin your public domain search online, right now — and offline, starting tomorrow morning!

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