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What NEVER to say in an email or sales page

What NEVER to say in an email or sales page

Do not ask for the order. Inform & educate instead.

Avoiding rejection and educate your customers at the same
time.

Emails and Sales pages are a way to express and market your
products. Certain things will make your marketing a
success; one of them is good content. Customers take a
close look at how you present your content; express it in
your own thoughts to sell the products.

Of course, there are bad moves in any business. Here are
the things you must never say in an email or sales page –
what better way to annoy customers when you constantly
insist on making a sale, you end up with nothing. These
kinds of things are very common in some new sales pages
where the owner didnt take up Internet marketing lessons.

Educate your customers. Educating your customers should be
the focus of all your marketing efforts. The more you
explain to them how your product or service works, the more
value they will perceive, and the more they will appreciate
what you can do for them. This is especially true if you
are doing something that is different from your
competition.

Just tell them how you manufacture the products, the
material you use, the process, how to get the product, if
you travel, if you have to study, how many people you
employ, performance, technical investment, etc.. People
cannot appreciate the investment, education, or all you
have gone through until you share this information with
them.

Prospects and customers expect you to educate them about
your product and industry, not just sell it to them. You
know your industry inside and out. You know why your
product is better than everyone else’s, but it may take
some convincing effort to turn a prospect into a customer.
This generally cannot be accomplished through a single ad
or a message on your website. The best way to do this is to
let your customers learn about your products first.

So, you need to convince the prospect to take precious time
to understand why yours is the best merchandise around.
Give them free information. Three effective communication
vehicles include person-to-person communication or
seminars, if you prefer to do it offline; next, through the
mail or direct mail; or on the Internet via Search Engine
Optimization and email newsletters.

Exploit the use of the Internet. Information is a very good
way to let your customers know what you offer on your site.
You need to dissipate your information through emails.
Similar to postal mail, email campaigns are often
education-based in the form of a monthly newsletter. The
cost of delivery is significantly less because the
information is transmitted electronically and not through
the Post Office.

Direct Mail is more than direct response. Contrary to
popular belief, not all direct mail invokes an immediate
call to action. Response rate is a popular term in our
industry, and numbers like 1% and 2% are good figures.

An information-based direct mail campaign, however, isn’t
concerned with response rate. Its goal is to educate the
prospect over a period of time, so that when the individual
is ready to buy, s/he will turn to only one place – the
company that was nice enough to explain the industry and
describe product differences in a soft-sell way.

E-mail newsletters can include top stories of the month,
questions and answers from a past newsletter, or lead-ins
to informational articles housed on your website. Including
only the lead-in or an introduction of newsletters enables
a shorter email and motivates the prospect to visit your
website. After reading the information-based article, the
individual is just one click away from the rest of your
website.

Search Engine Optimization is a good way to attract
prospects. People look to Internet search engines to solve
their problems. The industry knowledge housed on your
website just might provide the answers they are looking for
and they’ll remember where they’ve found it.

You can also try to engage in forum sites to educate others
and refer them to your product. You can also put a link in
your signature to guide them directly to your site. All of
them can be used in a good way to earn more profits and
have a good relationship with your customers.

What NEVER to say in an email or salespage

Do not ask for the order. Inform & educate instead.

Avoiding rejection and educate your customers at the same time.

Emails and Salespages are a way to express and market your products, certain things will make your marketing a success, one of them are good content. Customers take a close look at how you present them; express them in your own thoughts to sell the products.

Of course there are bad moves in any business. Here the things you must never say in an email or salespage, what better way to annoy customers when you instantly insist to make a sale, you end up with nothing. These kinds of things are very common in some new salespage where the owner didnt take up internet marketing lessons.

Educate your customers. Educating your customers should be the focus of all your marketing efforts. The more you explain to them about how your product or service works, the more value they will perceive, and the more they will appreciate what you can do for them. This is especially true if you are doing something different than your competition.

Just tell them how you manufacture the products, the material you use, the process, how to get to the product, if you travel, if you have to study, how many people you employ, performance, technical investment etc.. People cannot appreciate the investment, education, or all you have gone through until you share this information with them.

Prospects and customers expect you to educate them about your product and industry, not just sell to them. You know your industry inside and out. You know why your product is better than everyone else’s but it may take some convincing effort to turn a prospect into a customer. This generally cannot be accomplished through a single ad or a message on your website. The best way to do this is to let your customers learn your products first.

So, you need to convince the prospect to take precious time to understand why yours is the best merchandise around. Give them free information. Three effective communication vehicles include person-to-person communication or seminars, if you prefer to do it offline, next, through the mail or direct mail, or on the Internet via Search Engine Optimization and email newsletters.

Exploit the use of the internet. Information is a very good way to let your customers know what you offer in your site. You need to dissipate your info thru emails. Similar to postal mail, e-mail campaigns-often in the form of a monthly newsletter is education-based. The cost of delivery is significantly less because the information is transmitted electronically and not through the Post Office.

Direct Mail is more than direct response. Contrary to popular belief, not all direct mail invokes an immediate call to action. Response rate is a popular term in our industry, and numbers like 1% and 2% are of good figures.

An information-based direct mail campaign, however, isn’t concerned with response rate. Its goal is to educate the prospect over a period of time, so that when the individual is ready to buy, s/he would turn to only one place – the company that was nice enough to explain the industry and describe product differences in a non-hard-sell way.

E-mail newsletters can include top stories of the month, questions and answers from a past newsletter, or lead-ins to informational articles housed on your website. Including only the lead-in or an introduction of newsletters enables a shorter email and motivates the prospect to visit your website. After reading the information-based article, the individual is just one click away from the rest of your website.

Search Engine Optimization is a good way to attract prospects. People look to Internet search engines to solve their problems. The industry knowledge housed on your website just might provide the answers they are looking for and they’ll remember where they found it.

You can also try to engage in a forum sites to educate others and refer them to your product. You can also put a link in your signature to guide them directly to your site. All of them can be used for a good way to earn more profits and have a good relationship with your customers.

What Da Vinci taught me about Internet marketing

The man tells it all, his works are one of the best in the world, in his personality, His inspiring accounts for the thirst for perfections, his works, I cannot agree more on how it will let you make works like him.

In the present day, internet marketing can also be molded thru his work being comparable to your own ways in this kind of business. Here are some ways to let you create your perfect niche in this internet era.

Can you make money on the Internet and the World-Wide Web? Thousands of other small business people are making money and saving money right now in this new communications medium.

But if you want to set up shop on the Net, it’s important for you to be just as professional, businesslike, and cautious as you would be in any other new venture. So I suggest take time to get to know the Internet and to develop a strategy.

Here in this free report I’ll clue you in on a few vital tips that will give you a good head start.

Get to know the Internet. Do plenty of exploring. If you’re already on the Net, you’re way ahead of the pack. I’ve run into plenty of people who are gung ho to advertise on the Internet before they’ve even got their own account.

You need to know what you’re getting into. Sure, you can hire someone to set up a Web site for you. Nothing wrong with that. But this is your business, and you should have a good feeling for how it’s being promoted. You know your business better than anyone else.

Be a resource. Internet users expect information. Make sure your message is more than just hype. Be an information provider. Participate in online discussion groups, and be helpful. Provide useful background information about your industry, your specialties, and your areas of expertise. You will become known as an expert on the Internet.

Use online discussion groups for “soft-selling.” Newsgroups and e-mail discussion groups can be fertile fields for marketing. But watch out! Most groups don’t tolerate commercial postings.

Check your e-mail regularly. People on the Internet expect fast response. I recommend checking your e-mail messages twice a day. Respond as quickly as possible. This shows that you’re serious about your Internet presence and that you care.

Keep your World Wide Web site changing, so people will come back.

Repeat visitors are more likely to become clients or buyers, and they’re more likely to recommend your site to others. To draw users back to your site, you need to keep it changing. Update your material. Add new features, new resources and new information.

Use correct spelling, punctuation, and grammar. Project a professional image by correct writing. Even if it’s a lowly e-mail message, double-check it for typos or vague language.

Include a clear call to action in your message.

What do you want the user do after he or she has followed your presentation? Purchase a product? Request a proposal and price quotation? Join a mailing list? Ask for more information?

Let them know what you want them to do, and ask them to do it in clear, direct terms. Make it easy for them to respond. Set up a response mechanism — a direct e-mail link, a form to fill out, a button to click. The more direct and immediate the better. A phone number, a fax number, or a postal mail address is a second choice but better than nothing.

Promote your Internet presence through offline channels.

Let your regular customers and the public know about your Internet presence. Put your e-mail address and URL on your business cards, stationery, ads, brochures, packaging, signage — anything you can think of. Send out press releases. Get the word out.

Marketing over the Internet and the World-Wide Web can bring results in the form of leads, direct sales, publicity, and image-boosting. Get to know the medium. Work up a sound strategy. Seek out appropriate online marketing methods that will get your selling message across while respecting other Internet users. As Da vinci strived for perfection to gain success, so should you. Never leave any stone unturned. Da Vinci had success that brought his name centuries upon centuries, emulate this.

What Is Viral Marketing And How Does It Benefit Internet

What Is Viral Marketing And How Does It Benefit Internet Marketers?

The practice of viral marketing can be very useful to internet marketers. Viral marketing consists of giving away free products or services along with your original ad copy such as links, contact information, and mailing list. In return, those who receive your free products can pass it along to their own customers and prospects. Viral marketing is a great way to advertise for free and without a lot of effort on your part.

Internet marketers should be aware of the value of viral marketing. The ability to advertise your products to a large audience is of great value to you. You can increase your sales and traffic to your web site through the sharing of free information. Some of the more effective methods of viral marketing are:

Ebooks. You can share your free ebook with all who visit your web site. You should include an advertisement for your most profitable product and links to your web site. Make sure to inform those who receive your free ebook that they are free to share it with their own customers and contacts.

Software. You can offer a free trial version of your software to your web site visitors. As with the ebook, include links to your site and your contact information. State plainly on your web site that all those who receive it can share the software freely.

Free web hosting. You can provide free hosting on your server to small businesses or beginning internet marketers. In return, place a banner ad at the top of each site advertising your products and web site. This is a very effective means of advertising your site with little expense. The potential increase in the number of visitors to your web site is worth your efforts.

Templates. You can design your own web site templates, including your own contact information in the design, and offer them as free downloads. Make sure to expressly grant permission for them to be shared with others.

Content. You can provide original content about your particular area of expertise. Include your contact information and web site in the text and allow others to publish it as long as they keep your information intact. As this information is shared and published by others you will attract more traffic to your web site.

Discussion boards. Setting up a discussion board or forum with your banner ad attached is an excellent means of advertising. Invite your web site visitors to join your discussion board and make it available to the public.

Internet marketers should make themselves aware of all means of free advertising. The more you spread the word about your products and services, the more traffic you will draw to your web site. Internet marketing is extremely competitive and you should use all the avenues that are available to you in advertising your web site and products. Experiment with the various ways of viral marketing until you find the ones that work best for you. Increased visibility means more traffic to your web site and more traffic will translate in to higher sales.

Successful internet marketers not only provide valuable products and services, they use any means possible to advertise to as many people as possible. The success of your business rests on your ability to promote your web site.

What Is Viral Marketing And How Does It Benefit Internet

What Is Viral Marketing And How Does It Benefit Internet Marketers?

The practice of viral marketing can be very useful to internet marketers. Viral marketing consists of giving away free products or services along with your original ad copy such as links, contact information, and mailing list. In return, those who receive your free products can pass it along to their own customers and prospects. Viral marketing is a great way to advertise for free and without a lot of effort on your part.

Internet marketers should be aware of the value of viral marketing. The ability to advertise your products to a large audience is of great value to you. You can increase your sales and traffic to your web site through the sharing of free information. Some of the more effective methods of viral marketing are:

Ebooks. You can share your free ebook with all who visit your web site. You should include an advertisement for your most profitable product and links to your web site. Make sure to inform those who receive your free ebook that they are free to share it with their own customers and contacts.

Software. You can offer a free trial version of your software to your web site visitors. As with the ebook, include links to your site and your contact information. State plainly on your web site that all those who receive it can share the software freely.

Free web hosting. You can provide free hosting on your server to small businesses or beginning internet marketers. In return, place a banner ad at the top of each site advertising your products and web site. This is a very effective means of advertising your site with little expense. The potential increase in the number of visitors to your web site is worth your efforts.

Templates. You can design your own web site templates, including your own contact information in the design, and offer them as free downloads. Make sure to expressly grant permission for them to be shared with others.

Content. You can provide original content about your particular area of expertise. Include your contact information and web site in the text and allow others to publish it as long as they keep your information intact. As this information is shared and published by others you will attract more traffic to your web site.

Discussion boards. Setting up a discussion board or forum with your banner ad attached is an excellent means of advertising. Invite your web site visitors to join your discussion board and make it available to the public.

Internet marketers should make themselves aware of all means of free advertising. The more you spread the word about your products and services, the more traffic you will draw to your web site. Internet marketing is extremely competitive and you should use all the avenues that are available to you in advertising your web site and products. Experiment with the various ways of viral marketing until you find the ones that work best for you. Increased visibility means more traffic to your web site and more traffic will translate in to higher sales.

Successful internet marketers not only provide valuable products and services, they use any means possible to advertise to as many people as possible. The success of your business rests on your ability to promote your web site.

Website Usability Can Hurt your Internet Marketing Progress

Research has shown that your website usability many times will affect how well you do with sales and keeping customers coming back. Most people think that putting up a website and adding a few different things will make them a success. It does not work that way. In fact, the usability of your website can make or break your business and there is no doubt about that. Nobody wants to try and navigate around a site that is hard to find things. Most people will leave and never come back. Follow some of these tips listed below and you should see better conversion results from your traffic.

First, you need to know the things that make people want to come back to your site. Easy navigation is the number one thing that people look for when they visit. In fact, more than two thirds of the people claim that is their reason for return visits. If you have downloads on your website, you better make sure they download fast or you will lose customers. Updating your site often is another thing that you must do to keep them coming back. You will not get repeat customers if you let your site grow stagnant.

Another thing you need to look at is the quantity and quality of your content. Most people tell you they have this next one, but more than 40 percent of the people will tell you that customer service is very important to them. In other words, the basic things that you would want when you visit a website is what you need to also have on yours. Now, look at things to help you keep those customers coming back.

One thing that many webmasters forget to do is become familiar with the visitors that come to the website. Many times, businesses take the traffic to their websites for granted. The more you know about your visitors, the better you will be able to cater the content around them. Remember the KISS system that you were taught in school. This simply means, keep it simple stupid and it still works with websites today. Also, make sure that it is easy to read as well. No one wants to try and figure out every word of your text. Let your visitors have a place to give their feedback on issues within your site. People like giving their opinions on various subjects and there is no better place to do it than your website.

Test and test some more is a forgotten tip that some new marketers neglect to do. This means that you need to visit your own site as if you were a customer and see what you like and dislike about the site. See how long it takes to load and other factors that your visitors will see. This will let you see exactly what others see. It will help you make your site better and more user-friendly. That way, it will eventually lead to more sales.