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Which Targeted Segment Are You Marketing To? Part III:

Which Targeted Segment Are You Marketing To? Part III:
Lifestage — Different Ages, Different Stages

Lifestyles are becoming streamlined, customized, and individual. Lifestyle marketing becomes a fine-hued set of skills where you take a somewhat common product or service and redesign it for a niche segment. You learn to discover original and innovative pathways to your target audience. Every age group brings on the possibilities for capturing an entire segment of the population, for marketers who study and recognize the elements of change, and how it affects products.

Lifestyle marketing models are developed to corroborate the beliefs and core values of potential clients. Consumers are time and again changing their observations, outlooks, and spending patterns. This creates a need for considerable effort and research to keep track of these changes.

As an example, lets take the overall group of consumers who are either retired, or approaching retirement, and consider their needs, as viewed by a marketer intent on catering to the spending abilities of the so-called Baby-Boomer age group. More and more each day, many of the Boomers begin to think in terms of refocusing rather than retiring.

Refocusing would allow this person to give his or her employer the mental and actual boot out the door, leaving them free to do something they enjoy that would keep them active and alert. This new fork in the road might even bring in some supplementary income. Rather than refocusing on just one activity (somewhat like leaving one job for another), this individual is wanting to diversify their activities.

Perhaps some charity work, perhaps running a small Internet business, or perhaps some short-term, part-time work will fit them best. These people want to choose how much time they devote to any of their medley of choices. In this short scenario, keep a vision of the products and services that accompany the self-employed, older person. Products might range from software tools to automobiles! And this particular group, historically, is in a financial position to make major purchases.

The savvy marketer will not actually have to engineer new products, but instead, will innovate around the lifestyle, and repackage or tweak existing offerings to fit the need of the Boomer. Or, this could be applied to any targeted group.

Another factor that is setting hurdles in the lifestyle marketing equation is the inroad the Internet has created in buying patterns. Businesses must now take into consideration the online consumer, and base their product or service on the New Age consumers activity and shopping habits — which can also change in a hurry!

No matter your targeted lifestyle group, one of your primary challenges will be constant research and investigation. These are the keys to tapping into any group of consumers needs and wants, no matter the differing stages in life.

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Preserving Ethics to an Online Business

Online businesses are just as responsible for conducting business in an ethical manner as their brick and mortar counterparts. You want to build a reputation for having such a business, but how do you convince first-time buyers and potential buyers to take a chance at your site? Implementing the following ethical practices at your site will help you to obtain and retain loyal, revenue generating customers.

Promise Only What You Can Deliver

While a dynamic, well-written sales page and captivating web content is crucial to your online success, don’t go overboard and promise something you aren’t really delivering. While you may have the absolute best Internet Marketing informational package in cyberspace, you can’t guarantee someone will make $3000 a day if they only follow your advice or program.

Word of mouth travels even faster on the Internet than in does in the physical world, and you want positive word of mouth to promote your products even further; however, without a solid ethical foundation, negative feedback and word of mouth will close your doors faster than you can. Keep your promises if you want to keep your customers.

Stand Behind Your Product or Service

While Internet business is big business, customers are often skeptical about purchasing from an unknown site. Research shows customers are more likely to make online purchases when promised a money back guarantee. Make it easy for your customers to open their PayPal wallets by assuring them they can get a refund if they’re not satisfied with your product or service. Outline your guarantee in clear and concise terms. Don’t promise a money back guarantee and then tell customers it was only for a week when that information wasn’t displayed prominently on the site.

If you are going to have a set period in which customers can ask for a refund, make that clear in the verbiage of your guarantee policy. If your policy states, “No questions asked,” then don’t hound customers who request a refund. Keep your promises, stand behind your products or services and you’ll be on your way to earning a reputation as a reputable online business presence.

Follow up with Customer Complaints or Questions in a Timely Manner

Make sure, first of all, that your customers and potential customers can contact you with questions or concerns. If the only point of contact you offer is an order button, you’re likely to lose sales to those who may have a question. Once you do receive questions or concerns in your inbox, respond to them in a timely manner. Service after the sale is just as important as making the sale in order to keep customers coming back.

Suppose your product is an ebook and after the sale, the customer has a question about something they didn’t understand in the book. Failing to respond may result in the loss of future business from this customer, while responding in a timely manner and cheerfully answering any questions or concerns will likely win you a loyal, revenue generating customer who will share this positive experience with others.

Realizing the important of preserving ethics in your online business is an important step on the ladder of success. By offering a quality product or service in the first place, keeping your promises, standing behind your product or service, and following up with customer questions and concerns, you’ll earn a reputation that will keep your online doors open for business.

5 Key Considerations for Hiring an Effective Copywriter for Your

5 Key Considerations for Hiring an Effective Copywriter for Your Infoproduct Sales Page

It’s common for online business owners to hire the services of a copywriter when the task of handling an internet business proves to be too demanding. Outsourcing a copywriter to do your infoproduct copy can be a very effective means with which to maximize your time. However, make sure he or she has the right qualifications. Here are several things you should look for when hiring a copywriter for your infoproduct sales page:

Qualification and experience
The question is, can the copywriter write? Really write? Copywriters of high caliber are quite expensive but there are some who can deliver enough punch to help your infoproduct sales page stand out.

Look for a background in writing and a strong set of skills in using sales copy. Ask about their experience. It’s best to choose a copywriter who has worked in sales before, particularly in promoting infoproducts. Copywriters with this background are much more knowledgeable, capable of hitting the ground running, so to speak. They know what you want right away because they’ve seen it before and can even suggest ways to improve your sales and marketing campaign.

Ability to produce excellent writing samples
Never hire a copywriter without first taking a look at their past work. Ask for writing samples related to sales, promoting infoproducts that are similar to what you have. Take note of the copywriter’s tone and style. Do you like what you’ve read? Do you think this type of writing will work for your infoproduct sales campaign? The copywriter’s samples will show you if he or she is the right fit for your infoproduct sales page.

Respect for your limits
An effective copywriter respects your limit as an infoproduct creator and seller. This is why you have to make sure that you and your copywriter are on the same page when it comes to deciding which style is appropriate and which one is not.

If a copywriting approach makes you uncomfortable, an effective copywriter will take note of this and respect your decision not to use it. If he doesnt, he’s probably not the right fit for you.

Affordability
Before hiring a copywriter, consider your budget. He could be the best copywriter in your country but if you can’t afford him, there’s no point prolonging your agony.

Negotiate if you can but if quality of writing will be sacrificed due to budget cuts, you might want to look elsewhere. However, consider paying more if you truly want quality. Some of the best copywriters charge on a per-hour basis, starting at $50. It’s a lot of expense but if you’re serious about your infoproduct sales page becoming effective, you might want to consider a more experienced writer.

Good references
Before hiring your copywriter, find out how effective his copy is based on his past employers. Ask for references and be sure to talk to these people. They will help you decide whether or not that copywriter is the right choice for your project.

Hiring an effective copywriter for your infoproduct sales page should be a careful process. If you get the wrong person to do the job, you could sacrifice quality and relevance easily. Get more tips about using a copywriter’s services from e-books such as ‘The Small Business’ Guide to the Internet’ to avoid making common mistakes that can cost your business unnecessary expense. You’re in business to earn, not lose money so you might as well learn everything you can in order to remain competitive in your industry.

How to get free advertising for your affiliate business

You probably know by now that affiliate marketing is one of the best ways to generate income from an Internet business. But then, it is hard to get people to buy from an affiliate link. In many cases, they go to your website and check out your information. Then most of them leave without purchasing products through the affiliate link.

The problem is you do not have all the time in the world to explain to them the value of the products you are recommending. Why not try free advertising?

How does this work?

1. Give testimonials. When you purchase a product or service and it exceeds your expectations, e-mail the business a testimonial. Tell them in the testimonial the benefits you got from the product or service. Give them permission to publish the testimonial on the web site if they include your signature file at the end.

2. Leave a message. When you visit a web site with a discussion board, leave a message. You could post a question, interesting content, or a compliment about their web site. Include your signature file at the end of the message. Some discussion boards let you post your banner ad or text link.

3. Sign guest books. When you visit a well-designed web site, leave a compliment in their guest book. You could give them a compliment on their content, ease of navigation, graphics, etc. When you post your compliment, include your sig file so other people will see it when they sign the guest book.

4. Write a review. When you visit a web site you enjoyed a lot, write a review for the web site. Write about the benefits you gained from the site, the web site design, interesting online services it offers, etc. E-mail the review to the web site. Tell them they can publish it on their web site if they include your resource box at the end.

5. Send an e-mail to the editor: When you read a good article or enjoy a certain e-zine, e-mail a compliment to the editor. Give the editor permission to publish the compliment in their e-zine if they include your signature file at the end. The editor may post it on his or her web site.

10 benefits of submitting articles to e-zines:

1. You will get free advertising. This will allow you to spend your profits on other forms of advertising. You could buy advertisements in other e-zines that don’t publish your articles.

2. You will become known as an expert on the topics you write about. This will give you and your business extra credibility which will help you compete against your competition.

3. Your article might also be placed on the publisher’s home page. If they publish each issue on their home page, this will give you some extra exposure.

4. You might get extra exposure if the e-zine publisher archives their e-zine on their site. People might want to read the back issues before they make the decision to subscribe.

5. You’ll brand your web site, business, and yourself by submitting articles to e-zines. You could include your name, business name, your credentials, web site address, and e-mail address in your resource box.

6. You might get extra income from people wanting to hire you to write other articles and books or they may even ask you to speak at seminars. This is a great way to multiply your income.

7. You could allow e-zine publishers to publish your articles in their free e-books. Since people give them away, your advertising could multiply all over the Internet.

8. You will get your article published all over the web when you submit it to an e-zine publisher who has a free content directory on his/her web site. He/She will allow his/her visitors to republish your article.

9. You will gain people’s trust. If they read your article and like it, they will not be as hesitant to buy your product or service. You will then be able to increase your profits.

10. You can guarantee your article will be run in an e-zine by agreeing to run one of their articles in your e-zine if, in exchange, they run yours in their e-zine. It’s a win/win situation.

How To Find The Road To Success In Internet Marketing

How To Find The Road To Success In Internet Marketing

We’re all looking for that magical road that will lead us to success as an internet marketer. Unfortunately it doesn’t exist – you must create it. It sounds like a lot of hard work to succeed as an internet marketer, but fortunately it is not as difficult as it may seem.

Naturally, the first step is to decide what you would like to achieve. You would never plan a vacation without a destination in mind. Nor will you get very far down the road to success if you don’t first take the time to decide what success really means. What exactly to do you want to do or achieve as an internet marketer? You must develop a business plan in order to make things happen. Outline the steps you need to take in advance of starting your internet marketing business.

Every internet marketer has faced challenges and unexpected turns in the road to success. Stick to your plan and be flexible in your approach to developing your business. Research the products and services you intend to provide and implement your plan with determination. You can create an extremely profitable internet marketing business if you follow your plan closely but allow yourself the flexibility to make modifications

Do not expect to get rich quickly or become a success over night. You will achieve your goals through perseverance. The time you spend planning and developing your business is an investment in your future. You are creating a business that will provide you with a long-term stream of income. Do not cut corners or attempt to speed the process. The success of your internet marketing business is worth the time it requires to build it.

It can be very helpful to you to find like-minded associates who share your problems and challenges in building an internet marketing business. The encouragement and sympathy you receive from those who are in the same position as you is quite valuable and you will reap great rewards from these associations.

Your road to success as an internet marketer will need to be strewn with mile markers along the way. You will to need to know how far you’ve come and how far you need to go. If you’ve taken the time to plan appropriately, you’ll have a list of short-term goals that lead to your ultimate goal. Celebrate each and every one of these successes along the way. You’ll need them to keep track of your progress.

The road to success as an internet market is paved with milestones and bumps along the way. No matter what challenges or problems you face, stick to your plan and be determined in executing each step. You can build a highly profitable internet marketing business if you give your best effort each day.

You must be bold and demonstrate the desire to succeed in every thing you do. Creating income from your own internet marketing business requires perseverance and flexibility. Keep your eyes on the road and soon you will find you have reached your destination. Do your homework before you begin your journey and plan your route carefully. With patience and determination you will reach your ultimate destination sooner that you anticipated.

How To Find The Road To Success In Internet Marketing

How To Find The Road To Success In Internet Marketing

We’re all looking for that magical road that will lead us to success as an internet marketer. Unfortunately it doesn’t exist – you must create it. It sounds like a lot of hard work to succeed as an internet marketer, but fortunately it is not as difficult as it may seem.

Naturally, the first step is to decide what you would like to achieve. You would never plan a vacation without a destination in mind. Nor will you get very far down the road to success if you don’t first take the time to decide what success really means. What exactly to do you want to do or achieve as an internet marketer? You must develop a business plan in order to make things happen. Outline the steps you need to take in advance of starting your internet marketing business.

Every internet marketer has faced challenges and unexpected turns in the road to success. Stick to your plan and be flexible in your approach to developing your business. Research the products and services you intend to provide and implement your plan with determination. You can create an extremely profitable internet marketing business if you follow your plan closely but allow yourself the flexibility to make modifications

Do not expect to get rich quickly or become a success over night. You will achieve your goals through perseverance. The time you spend planning and developing your business is an investment in your future. You are creating a business that will provide you with a long-term stream of income. Do not cut corners or attempt to speed the process. The success of your internet marketing business is worth the time it requires to build it.

It can be very helpful to you to find like-minded associates who share your problems and challenges in building an internet marketing business. The encouragement and sympathy you receive from those who are in the same position as you is quite valuable and you will reap great rewards from these associations.

Your road to success as an internet marketer will need to be strewn with mile markers along the way. You will to need to know how far you’ve come and how far you need to go. If you’ve taken the time to plan appropriately, you’ll have a list of short-term goals that lead to your ultimate goal. Celebrate each and every one of these successes along the way. You’ll need them to keep track of your progress.

The road to success as an internet market is paved with milestones and bumps along the way. No matter what challenges or problems you face, stick to your plan and be determined in executing each step. You can build a highly profitable internet marketing business if you give your best effort each day.

You must be bold and demonstrate the desire to succeed in every thing you do. Creating income from your own internet marketing business requires perseverance and flexibility. Keep your eyes on the road and soon you will find you have reached your destination. Do your homework before you begin your journey and plan your route carefully. With patience and determination you will reach your ultimate destination sooner that you anticipated.