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Why HTML is the Language of the New Century

Language is a vital tool for every person no matter what
his nationality, cultural identity, religion, or status in
life is. And because communication is essential in the life
of a person, language is a very important component of a
person’s social life.

One area in which language plays a very important role is
in marketing. In marketing products, services, or any other
thing, one would surely need to communicate or interact.

As we see an emerging trend of more and more businesses
marketing their products and services online, were again
seeing a new language gaining a lot of popularity in the
marketing scene.

That language is HTMLthe newest language of marketing, and
more importantly, the language of the new century.

So what is HTML? HTML is an acronym for Hypertext Markup
Language. This is the computer language used for the design
and creation of web pages and all other online information
posted on the Internet and read through web browsers. In
fact, you can read this article online with all the
designs, graphics, and templates surrounding it because of
HTML.

But the importance of HTML goes beyond just allowing you to
see this article online. Notice how beautifully or
creatively this article is arranged or how it is placed on
this page with all other content surrounding it. That, my
friends, is also made possible through HTML.

Aside from making a document readable online, HTML also
gives the article form and structure on the web page. But
the use of HTML still doesnt find its end there.

Again, you may notice on this page that blue underlined
text. That text is called links and they can direct you
from one web page to another. And as you might have already
guessed, those links are also made possible through HTML.

It is actually HTML that made the Internet convenient and
fun. And basically, the World Wide Web is very popular
today because of HTML.

Now that you know how important HTML is, you may just want
to take a look at what this language really looks like in
writing. Well, you can start by discovering how this page
looks in plain HTML. Just point the mouse to the View
button of your browsers menu bar, click it and choose
Source and alas! Youll see the HTML code that looks like
gibberish!

Now, dont despair. If the HTML code youve seen simply
doesnt make any sense to you, dont worry for you are not
alone. There are many people like you. In fact, a lot of
them have spent much of their life relying on the World
Wide Web for information, and yet, they are surprised when
they first see HTML code.

If youre a person who simply searches for information on
the Web, you probably wont need to understand HTML at all.
But if you are into marketing and you want to take
advantage of the benefits that online marketing can
provide, Im afraid you have to learn HTML.

Well, HTML is really not a very hard language to understand
and use. In fact, learning HTML can be easier than learning
a foreign language. All you need to do is spend some time
understanding the HTML tags, and sooner than you think, you
can make sense of the tags you first saw when you viewed
the HTML source of this web page.

Learning HTML can be a lot easier and faster if you have a
book to guide you.

When speaking about HTML learning guides, I cant fail to
mention the ebook created by John Delavera entitled My
Early Days on the Net. In this ebook, John chronicles his
experiences when he started working on the Internet.

More importantly, John shares in this ebook a lot of the
things he learned about HTML. Further, he made learning
HTML a lot easier for his readers. In fact, anyone can
learn all things about HTML in just one lesson in the
ebook! Is that amazing or what?

HTML is indeed the language of the new century, and as
online marketers, we need to understand the language and
learn how to use it. With ebooks like My Early Days on the
Net, taking advantage of this language becomes possible
for each and every one of us.

Why HTML is the Language of the New Century

Language is a vital tool for every person no matter what his nationality, cultural identity, religion or status in life is. And because communication is essential in the life of a person, language is a very important component of a person’s social life.

One area in which language plays a very important role is in marketing. In marketing products, services or any other thing, one would surely need to communicate or interact.

As we see an emerging trend of more and more businesses marketing their products and services online, were again seeing a new language gaining a lot of popularity in the marketing scene.

That language is HTMLthe newest language of marketing, and more importantly, the language of the new century.

So what is HTML? HTML is an acronym for Hypertext Markup Language. This is the computer language used for the design and creation of web pages and every other online information posted in the Internet and read through web browsers. In fact, you can read this article onlinewith all the designs, graphics and templates surrounding itbecause of HTML.

But the importance of HTML goes beyond just making you see this article online. Notice how beautifully or creatively this article is arranged, or how is it placed on this page with all other contents surrounding it. That, my friends, is also made possible through HTML.

Aside from making a document readable online, HTML also gives the article form and structure on the web page. But the use of HTML still doesnt find its end there.

Again, you may notice in this page those blue underlined texts. Those are called links and they can direct you from one web page to another. And as you might have already guessed, those links are also made possible through HTML.

It is actually HTML that made the Internet convenient and fun. And basically, the World Wide Web is very popular today because of HTML.

Now that you know how important HTML is, you may just want to take a look at what this language really looks like in writing. Well, you can start by discovering how this page looks like in plain HTML. Just point the mouse to the View button of your browsers menu bar, click it and choose Source and alas! Youll see the HTML code that looks like gibberish!

Now, dont despair. If the HTML code youve seen simply doesnt make any sense to you, dont worry for you are not alone. There are many people like you. In fact, a lot of them have spent much of their life relying on the World Wide Web for information and yet they are surprised when they first saw an HTML code.

If youre a person who simply searches for information on the web, you probably wont need to understand HTML at all. But if you are into marketing and you want to avail of the benefits that online marketing can provide, Im afraid you have to learn HTML.

Well, HTML is really not a very hard language to understand and use. In fact, learning HTML can be easier than learning a foreign language. All you need to do is spend some time understanding the HTML tags and sooner than what you think, you can be able to make sense of the tags you first saw by viewing the HTML source of this web page.

Learning HTML can be a lot easier and faster if you have a book to guide you.

When speaking about guides in learning HTML, I cant fail to mention the e-book created by John Delavera entitled My Early Days on the Net. In this e-book, John chronicles his experiences when he started working through the Internet.

More importantly, John shares in this e-book a lot of the things he learned about HTML. Further, he made learning HTML a lot easier for his readers. In fact, anyone can learn all things about HTML in just one lesson in the e-book! Is that amazing or what?

HTML is indeed the language of the new century and as online marketers, we need to understand the language and learn how to use it. With e-books like My Early Days on the Net, taking advantage of this language becomes possible for each and every one of us.

Social Networks and You

One of the hottest things right now in the Internet marketing world is a social network. Some of the bigger names are MySpace and FaceBook. These are fast becoming places where more and more people are turning for their Internet marketing endeavors. Why Plain and simple–traffic. These social networks have a very big traffic base and many members may be interested in what you are selling. The more people that you can reach, the better chance you have to sell your products. Marketing, though to these social networks, is not easy and must be handled in the right way or you will be banned instantly.

One of the easiest steps is to become a member of these social networks and interact with the people of the network. Just don’t jump in with the idea of sell, sell, sell first or you will be banned so quickly your head may spin. Secondly, make sure you join plenty of groups and talk with others and update your page often. The more pages you visit, the more people will come to you. Make friends along the way, as they will in turn help you out more than you thought possible. Friends tell other friends about you and thus, traffic comes your way. Slowly ease into selling your business or product. You will find out with social networking the hard sell never works and always backfires very quickly.

Social networks can’t be ignored any more, as the possibilities are virtually endless at what they can do for your business. It could take years to drive the traffic that is possible to get there. Many times people don’t realize the goldmines that these are. As more people do, they will find out that social marketing can be very profitable if you go about it the right way. If you do not, it can be a waste of your time. It depends on which way you go about it. This will determine what degrees of success you will have. Starting your own group is one smart way to go. This way, as other people join, you can slowly tell them about what you have to sell once you build their trust.

Trust is a very big factor when talking about social networking, so don’t overlook this important aspect of marketing. When someone trusts you, they are more likely to believe what you have to say than if you are not trustworthy. The key to social networks is to take your time and don’t rush into selling mode. Building trust and contacts through social networks can be done, but must be done slowly if it’s going to last. Once you start to see some success, you can then add other ways to grow that success. Just remember to build trust and you will be fine. People from social networks are just everyday people and they are receptive to new ideas as long as it’s not shoved down their throats.

How to bring traffic to your site

So, you have already planned an online business, built a web site, and now you are waiting for the traffic.

Don’t wait, as it may not come as fast as you would like. You need to take action now. All you need is an activity that will get people to come back and visit your site.

For sure, a lot of your customers may be looking for the type of product or service that you offer. So, how will you attract those buyers who are not yet familiar with your site and those who you want to have come back again?

How will you gain visitors and drive traffic to your site?

One answer is to run a contest. And not just an old contest. It must be crafted to keep them coming back to your site. Lots of clever people will say that running a contest will help, but they wont give you tips on how to do it.

Benefits of holding a contest

One of the biggest benefits of running a contest is traffic. A contest can help you increase traffic to your site. Studies show that a contest, if held during a full month, can gain 500-5000 visitors and more. So, imagine that opportunity!

Your potential consumers may even tell their friends about your site and its also a chance to boost your sales.

Some affiliate programs online may also be curious of the number of visitors and page views you have. And one way to increase this is to run a contest.

Contests also help if you plan to sell ad space on your site.

Generally, if you write a monthly or weekly newsletter, running a contest and asking those who enter if they want to subscribe to your newsletter will usually result in about 1/3 of them signing up.

And lastly, those who have a business but dont have a website can also benefit from a contest. The types and rules might be different, but running a contest would get you noticed and get people to come to your site again and again.

Steps to consider in holding a contest

Step 1: Determine your goal
The first thing you should do is to decide what goal you want to achieve. Choose whether your main objective is just to get people to visit your site, drive traffic to your site, get subscribers, or make a sale. Have you goal set and keep that in mind.

Step 2: The theme of the contest

Next is to decide what theme to have. The theme must be dependent on the type of business you have and the holiday seasons. All themes are good, but focus on something that will benefit visitors of all ages. Think about the types of people you want to attract to your business.

Step 3: Find Sponsors

Now with a goal and a theme, you need to find sponsors. This is said to be the hardest part of starting and running a contest.
The target sponsors are sometimes business owners. They are the ones who willingly donate the prizes.

If you belong to a business group, you can ask them if they would be interested in donating a prize to your contest in exchange for something valuable like exposures on ads.

You must give your sponsors credit for the donation so they too can benefit from the visitors. You can also run a contest and just purchase the item yourself to give away, or use your own products.

Step 4: The Kind of Contest
You should also be thinking of what kind of contest you want to run. Be creative in choosing one. Make sure that your visitors will participate and enjoy the contest.

Do you want it to be a puzzle, or a sort of scavenger hunt?

Maybe you want them to fill out a survey and in return, their names will be raffled for a prize.

You can also run the contest and ask for feedback about your site or ask them to create a poem or an ad related to the theme. This all depends on what your goals are.

Step 5: Set up the contest on your website

Now is the time to set up the contest on your site. You or your web designer needs to make a page, design a logo if necessary, and set up the page to suit your needs and tastes.
Again, be creative in choosing the proper layout. You have to include the list of sponsors, prizes, and the set of rules.

Step 6: Promoting your contest

You need to promote the contest so people know you’re there and are offering free prizes!
Think of the many ways in which you can list your contest on the different sites.

There are many sites on the Internet that will list your contest on their contest site in exchange for placing their banner/link on your contest page. Most are free, but require a link back to their site.

If you do not know how to do this or do not have the time, then hire a company to do it for you.

Step 7: Picking a winner

One easy way to pick a winner is through random selection. You can just pick an email. Ask a representative to do the selection.
You do not have to purchase some fancy software to do it for you, as long as you are fair and honest. Dont forget to remind the contestants that the winner/s will be randomly chosen.

Now, the contest is over. You can evaluate how far it helped in generating traffic to your site. If the contest went well, think of something that you can run in the succeeding months.

How to bring traffic to your site

So, you have already planned an online business, built a web site, and now you are waiting for the traffic.

Don’t wait, as it may not come as fast as you would like. You need to take action now. All you need is an activity that will get people to come back and visit your site.

For sure, a lot of your customers may be looking for the type of product or service that you offer. So, how will you attract those buyers who are not yet familiar with your site and those who you want to have come back again?

How will you gain visitors and drive traffic to your site?

One answer is to run a contest. And not just an old contest. It must be crafted to keep them coming back to your site. Lots of clever people will say that running a contest will help, but they wont give you tips on how to do it.

Benefits of holding a contest

One of the biggest benefits of running a contest is traffic. A contest can help you increase traffic to your site. Studies show that a contest, if held during a full month, can gain 500-5000 visitors and more. So, imagine that opportunity!

Your potential consumers may even tell their friends about your site and its also a chance to boost your sales.

Some affiliate programs online may also be curious of the number of visitors and page views you have. And one way to increase this is to run a contest.

Contests also help if you plan to sell ad space on your site.

Generally, if you write a monthly or weekly newsletter, running a contest and asking those who enter if they want to subscribe to your newsletter will usually result in about 1/3 of them signing up.

And lastly, those who have a business but dont have a website can also benefit from a contest. The types and rules might be different, but running a contest would get you noticed and get people to come to your site again and again.

Steps to consider in holding a contest

Step 1: Determine your goal
The first thing you should do is to decide what goal you want to achieve. Choose whether your main objective is just to get people to visit your site, drive traffic to your site, get subscribers, or make a sale. Have you goal set and keep that in mind.

Step 2: The theme of the contest

Next is to decide what theme to have. The theme must be dependent on the type of business you have and the holiday seasons. All themes are good, but focus on something that will benefit visitors of all ages. Think about the types of people you want to attract to your business.

Step 3: Find Sponsors

Now with a goal and a theme, you need to find sponsors. This is said to be the hardest part of starting and running a contest.
The target sponsors are sometimes business owners. They are the ones who willingly donate the prizes.

If you belong to a business group, you can ask them if they would be interested in donating a prize to your contest in exchange for something valuable like exposures on ads.

You must give your sponsors credit for the donation so they too can benefit from the visitors. You can also run a contest and just purchase the item yourself to give away, or use your own products.

Step 4: The Kind of Contest
You should also be thinking of what kind of contest you want to run. Be creative in choosing one. Make sure that your visitors will participate and enjoy the contest.

Do you want it to be a puzzle, or a sort of scavenger hunt?

Maybe you want them to fill out a survey and in return, their names will be raffled for a prize.

You can also run the contest and ask for feedback about your site or ask them to create a poem or an ad related to the theme. This all depends on what your goals are.

Step 5: Set up the contest on your website

Now is the time to set up the contest on your site. You or your web designer needs to make a page, design a logo if necessary, and set up the page to suit your needs and tastes.
Again, be creative in choosing the proper layout. You have to include the list of sponsors, prizes, and the set of rules.

Step 6: Promoting your contest

You need to promote the contest so people know you’re there and are offering free prizes!
Think of the many ways in which you can list your contest on the different sites.

There are many sites on the Internet that will list your contest on their contest site in exchange for placing their banner/link on your contest page. Most are free, but require a link back to their site.

If you do not know how to do this or do not have the time, then hire a company to do it for you.

Step 7: Picking a winner

One easy way to pick a winner is through random selection. You can just pick an email. Ask a representative to do the selection.
You do not have to purchase some fancy software to do it for you, as long as you are fair and honest. Dont forget to remind the contestants that the winner/s will be randomly chosen.

Now, the contest is over. You can evaluate how far it helped in generating traffic to your site. If the contest went well, think of something that you can run in the succeeding months.

8. Why A Blog is A Must In Today’s World

8. Why A Blog is A Must In Today’s World

Blogs are all the rage and that isn’t going to change anytime soon. Why a blog is a must in today’s world can be answered many different ways. One guy who has a nice blog and uses it for many purposes is John Delavera. Delavera has learned that connecting with customers and friends is very important if you really want to take your business to the next level. His blog does that and more. let’s dig deeper into why blogs have become a very powerful marketing arm and something that as a business person or just an individual you should consider them very carefully. Blogs are just what I call mini web sites that people or businesses post things on and people come to read. This can be beneficial in many different ways. Businesses benefit as they can introduce new concepts or products into the market and get a feel for how people like them or even dislike them based on a blog. Surveys can also be put up on blogs to judge how your business is progressing or what the public may think of it. Over 50,000 blogs each day are created and that trend doesn’t look to slow down anytime soon.
One of the main things people come to blogs for though is information. No matter what information drives people back to a blog that is always updated. It’s like a built in generator for traffic. Once you get it going most likely repeat people will come in and see what you have to offer. It’s just the nature of the beast. Blogs can also be a platform for your business to launch new things without a great cost to you. People launch products and other things from blogs to see what kind of a response they will receive before they spend the money for a total Internet launch. It just makes good sense to do it that way. Blogs can help you build a mailing list for your business. Your blog can be customized to have places to signup for updates and even newsletters to give your customers a heads up to what is going on. This is an invaluable resource to the company and even the people signing up for the newsletters.
Blogs are search engine magnets which is another reason why you need one. Search engines love new content and blogs give you that. Getting good search engine rankings mean more people can find your site and see what your offering and in turn this could mean more money to you in the long run. Blogs build many different things for you from relationships to product awareness. As more people blog eventually they run into blogs they like and bookmark them. This means a good blog will get a following that will be loyal to your brand. Many people don’t realize this and blog just for fun. Their is nothing wrong with that, but imagine how businesses that really put an effort into blogging how their time would be cut in half as would their expenses.
It’s alot cheaper to send 1,000 emails than it is to send 1,000 letters announcing a product launch. I guess in the end can you really afford not to have a blog in this money driven world of ours. The answer is no you can’t. The ones who embrace blogs are going to profit real well and the ones that don’t are going to get left behind. Hopefully you will be the one moving ahead of the crowd and use blogs to grow your business and make your life better.