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What NEVER to say in an email or sales page

What NEVER to say in an email or sales page

Do not ask for the order. Inform & educate instead.

Avoiding rejection and educate your customers at the same
time.

Emails and Sales pages are a way to express and market your
products. Certain things will make your marketing a
success; one of them is good content. Customers take a
close look at how you present your content; express it in
your own thoughts to sell the products.

Of course, there are bad moves in any business. Here are
the things you must never say in an email or sales page –
what better way to annoy customers when you constantly
insist on making a sale, you end up with nothing. These
kinds of things are very common in some new sales pages
where the owner didnt take up Internet marketing lessons.

Educate your customers. Educating your customers should be
the focus of all your marketing efforts. The more you
explain to them how your product or service works, the more
value they will perceive, and the more they will appreciate
what you can do for them. This is especially true if you
are doing something that is different from your
competition.

Just tell them how you manufacture the products, the
material you use, the process, how to get the product, if
you travel, if you have to study, how many people you
employ, performance, technical investment, etc.. People
cannot appreciate the investment, education, or all you
have gone through until you share this information with
them.

Prospects and customers expect you to educate them about
your product and industry, not just sell it to them. You
know your industry inside and out. You know why your
product is better than everyone else’s, but it may take
some convincing effort to turn a prospect into a customer.
This generally cannot be accomplished through a single ad
or a message on your website. The best way to do this is to
let your customers learn about your products first.

So, you need to convince the prospect to take precious time
to understand why yours is the best merchandise around.
Give them free information. Three effective communication
vehicles include person-to-person communication or
seminars, if you prefer to do it offline; next, through the
mail or direct mail; or on the Internet via Search Engine
Optimization and email newsletters.

Exploit the use of the Internet. Information is a very good
way to let your customers know what you offer on your site.
You need to dissipate your information through emails.
Similar to postal mail, email campaigns are often
education-based in the form of a monthly newsletter. The
cost of delivery is significantly less because the
information is transmitted electronically and not through
the Post Office.

Direct Mail is more than direct response. Contrary to
popular belief, not all direct mail invokes an immediate
call to action. Response rate is a popular term in our
industry, and numbers like 1% and 2% are good figures.

An information-based direct mail campaign, however, isn’t
concerned with response rate. Its goal is to educate the
prospect over a period of time, so that when the individual
is ready to buy, s/he will turn to only one place – the
company that was nice enough to explain the industry and
describe product differences in a soft-sell way.

E-mail newsletters can include top stories of the month,
questions and answers from a past newsletter, or lead-ins
to informational articles housed on your website. Including
only the lead-in or an introduction of newsletters enables
a shorter email and motivates the prospect to visit your
website. After reading the information-based article, the
individual is just one click away from the rest of your
website.

Search Engine Optimization is a good way to attract
prospects. People look to Internet search engines to solve
their problems. The industry knowledge housed on your
website just might provide the answers they are looking for
and they’ll remember where they’ve found it.

You can also try to engage in forum sites to educate others
and refer them to your product. You can also put a link in
your signature to guide them directly to your site. All of
them can be used in a good way to earn more profits and
have a good relationship with your customers.

What NEVER to say in an email or salespage

Do not ask for the order. Inform & educate instead.

Avoiding rejection and educate your customers at the same time.

Emails and Salespages are a way to express and market your products, certain things will make your marketing a success, one of them are good content. Customers take a close look at how you present them; express them in your own thoughts to sell the products.

Of course there are bad moves in any business. Here the things you must never say in an email or salespage, what better way to annoy customers when you instantly insist to make a sale, you end up with nothing. These kinds of things are very common in some new salespage where the owner didnt take up internet marketing lessons.

Educate your customers. Educating your customers should be the focus of all your marketing efforts. The more you explain to them about how your product or service works, the more value they will perceive, and the more they will appreciate what you can do for them. This is especially true if you are doing something different than your competition.

Just tell them how you manufacture the products, the material you use, the process, how to get to the product, if you travel, if you have to study, how many people you employ, performance, technical investment etc.. People cannot appreciate the investment, education, or all you have gone through until you share this information with them.

Prospects and customers expect you to educate them about your product and industry, not just sell to them. You know your industry inside and out. You know why your product is better than everyone else’s but it may take some convincing effort to turn a prospect into a customer. This generally cannot be accomplished through a single ad or a message on your website. The best way to do this is to let your customers learn your products first.

So, you need to convince the prospect to take precious time to understand why yours is the best merchandise around. Give them free information. Three effective communication vehicles include person-to-person communication or seminars, if you prefer to do it offline, next, through the mail or direct mail, or on the Internet via Search Engine Optimization and email newsletters.

Exploit the use of the internet. Information is a very good way to let your customers know what you offer in your site. You need to dissipate your info thru emails. Similar to postal mail, e-mail campaigns-often in the form of a monthly newsletter is education-based. The cost of delivery is significantly less because the information is transmitted electronically and not through the Post Office.

Direct Mail is more than direct response. Contrary to popular belief, not all direct mail invokes an immediate call to action. Response rate is a popular term in our industry, and numbers like 1% and 2% are of good figures.

An information-based direct mail campaign, however, isn’t concerned with response rate. Its goal is to educate the prospect over a period of time, so that when the individual is ready to buy, s/he would turn to only one place – the company that was nice enough to explain the industry and describe product differences in a non-hard-sell way.

E-mail newsletters can include top stories of the month, questions and answers from a past newsletter, or lead-ins to informational articles housed on your website. Including only the lead-in or an introduction of newsletters enables a shorter email and motivates the prospect to visit your website. After reading the information-based article, the individual is just one click away from the rest of your website.

Search Engine Optimization is a good way to attract prospects. People look to Internet search engines to solve their problems. The industry knowledge housed on your website just might provide the answers they are looking for and they’ll remember where they found it.

You can also try to engage in a forum sites to educate others and refer them to your product. You can also put a link in your signature to guide them directly to your site. All of them can be used for a good way to earn more profits and have a good relationship with your customers.

YOU CAN USE THIS MESSAGE FOR PROMOTING THE CORRESPONDING PRODUCT

YOU CAN USE THIS MESSAGE FOR PROMOTING THE CORRESPONDING PRODUCT

Using dynamic prices to increase sales

Dynamic Pricing Generator is a way to increase your sales
effectively.

Using dynamic prices will surely boost and enhance your
marketing sales and profits. Plus, there are new features
that were added and included in the PRO version. In time,
more and more features will continually be added to further
satisfy your marketing needs and essentials. New features
in the Pro version include the use of a PHP script which
supports MySQL. The price you have to pay is not rounded to
the nearest dollar. Instead, two decimal points are
included.

You can edit, create or even delete unlimited dynamic
process and run them through any server. You can also get
orders through Paypal.com or through Checkout.com. Plus,
the product will be delivered instantly right to your
customer’s “doorstep” because immediately after the
payment, they will be able to get the product.

After purchasing the product, a confirmation email is sent
to the client or customer. You will also have the option to
display or show the URL of the Thank You page online. In
addition, a built-in referral system is automated. You can
deactivate or activate it in each and every dynamic price
you assign.

In addition, your customers can refer and recommend it to
their associates and friends. A two-tier program is also
offered. Whats more is that your associates and affiliates
can either use a link to promote and advertise your site or
can group and set your dynamic prices into their pages.

You can also edit the information anytime you like. You can
activate or deactivate your affiliates as well as edit or
modify their records and documents. However, one must pay
their affiliates manually and individually.

With Dynamic Pricing Generator, you can browse and search
for the records of all of your sales as well as the
commissions of your associates and partners.

Autoresponders can be included or added to input your
customers and affiliates. With this, you can fully edit or
change any page you want. In other words, it is completely
template driven. And you can change the language of the
script by just editing a file.

As a guarantee, you will be given 30 days to test and
assess the script yourself. However, if you are not
satisfied with the Dynamic Pricing Generator, a refund
ticket can instantly get your money back, no more and no
less. See how simple yet effective that is?

If you want your sales to increase, you should find ways
and strategies to improve your market and manage your sales
wisely. Special Offer Manager will run and manage the
records and documents for you. And not only that, it will
also supervise their expiration dates and do the work for
you without more ado. What could be more amazing than that?
Its use will instantly have a good effect.

Moreover, it adds your clients and customers to your
newssheet or to the autoresponder programs you have
defined. Special Offer Manager is the product that is
suited for people who want to work hands free and with
little effort.

If you are saving your time and effort for yourself, this
is the best solution for you. And if you are irritated by
your hectic and busy schedule, this is the ideal thing you
should have as your accomplice.

Others who have tried it say that it is a grand product
that makes things simple, yet so effective. It is the
product that makes real special offers that definitely
comply with those immediate deadlines and elicits
satisfactory responses from your customers.

This will absolutely boost your sales and you will be
surprised of the immediate responses you will get from your
clients and affiliates. Today, people are sometimes so
tired and preoccupied with so many things that they do not
want to go to the store or mall to shop. They prefer going
online and adding products and goods to their carts.

So, having this product is a great opportunity for
attracting and drawing customers. One should have this tool
that will magnetize and invite visitors to your web page
and purchase the product right away. And it is good that
the Dynamic Pricing Generator exists to aid you in your
marketing and business needs.

Paypal- Online Processor That Can Be A Hassle At Times

Paypal- Online Processor That Can Be A Hassle At Times

Everyone knows that if you run a business online they need a good payment processors. There are many different ones out there and we will take a look at a few of them including the biggest one of all Paypal. Paypal stands above the crowd for many different reasons. Some good and some not so good. No matter how you feel about payment processors companies keep entering this market because the profit is very good and that won’t stop anytime soon.

Let’s first look at online processors and what they are. Most people need the ability to accept credit cards to really take their business to the next level. Most of the credit card processors are out of reach of most as either they are expensive or you need very good credit to get approved. This is where Paypal and others come to the rescue as no credit check is needed for you to accept credit cards. Paypal has been around now for a number of years and is the more reliable of all the online credit processors. Recently they have been bought out by Ebay so this has given their image a much needed facelift as their perception on the Internet is good and bad in different circles.

Paypal has left many of it’s users with frozen accounts and this hasn’t sit to well thus others have come in to cut into Paypal’s strangle hold on the market. Some of these are E-gold, Alertpay, and strompay to name a few. The disadvantages to some of the newer ones are that you don’t know how long they will last and you don’t want to lose a lot of money by them folding on them so Paypal is your only real option. Here our some tips to help protect your account from being frozen by Paypal.

Study their terms very carefully. If they update them look those updates over very carefully too as they don’t always disclose everything in an email. This is the main reason people run into trouble and get their accounts frozen. The other reason is using Paypal for something it really wasn’t meant for. The account must be use for transferring money based on a sale. To them a sale is a product for money. This is vague in a sense but they enforce it very carefully. Mailing lists are the very gray area and it’s advisable not to sell mailing lists as they have been known to freeze your account over this.

Selling e-books and reports are okay and they very seldom bug you for doing that. Transfer money to your bank account when you get it in Paypal. It’s free to do and if they freeze the account you won’t lose everything. I’ve never had trouble with them, but they are very slow to answer emails and questions. The worst part is once they make a decision it’s usually final so you have no recourse. They are a lot better since E-bay bought them, but problems still exist.

Mailing lists are essential to your success

Believe it or not, in this digital age of email and the Internet, everyone still has a real mailbox.

According to “Direct Marketing” magazine, over $36 billion was spent last year on direct mail, beating both print and broadcast hands down.

However, the majority of small businesses still do not use direct mail as effectively as their larger counterparts. Nothing provides a better return on investment than direct mail. And it does not matter what product or service you are selling.

A sales letter is the most powerful employee you could ever hire. For about the price of a cup of coffee, it will persistently go out and deliver your message perfectly, every time. It will never call in sick. It will never complain. And it will never quit on you. Simply put, a powerful sales letter is like having a little automatic, money-making robot working for you, day and night.

What is the secret for getting people into a mad rush to do business with you?

The answer? Your list is the first and foremost.

If you think “junk-mail” does not work, then you are absolutely right! However, using highly targeted direct mail always work.

The most common story you will hear from other people is how they mail out thousands of glossy, beautiful brochures with pretty pictures, flowery text, and everything looking absolutely gorgeous. But they get zero response. Therefore, they assume direct mail does not work.

What could be the problem?

Direct mail when done wrong is almost always a huge waste of money. But when it is done right, you can expect tremendous results and profits. Doing it right only means one thing – getting results.

Your mailing list is essential to your success. You cannot just pick a random resident list of nearby Zip codes to your office. What you need to do is consider who your ideal customer would be and then find a way to target your message directly to them.

With direct mail, you are given the opportunity to use laser-beam, pinpoint accuracy to specifically target your message. And thanks to the growing direct marketing industry, privacy is dead in America.

There are two major types of lists available:

1. The first kind of list is simply compiled information; taken from directories, phone books, motor vehicle records, etc.

The most common compiled list is probably a geographic list. This usually will not yield the greatest results. Another way to segment a compiled list is by demographics. This is a little better way to target. For example, you could specify you only want females, age 50-65, who earn $75k and above.

But there is an even better way and that’s to combine the two methods. You can pick certain geographic areas and certain demographic characteristics that you desire. Think of your ideal prospect; the more you know about them, the better-targeted lists you can purchase.

2. The second type is called a direct response list. These are lists of people who have bought or responded to direct marketing.

In some cases, it will make more sense for you to buy a mail-order list. The people on this list have bought something from direct response methods.

What you want is a “starving crowd,” somebody who has expressed an interest in looking better. Somebody who has paid money. And that is exactly who you can find using direct response lists.

There is one more list that almost everyone forgets. It is literally a gold mine just lying there at your feet. And that is your own list.

You are overlooking an incredible source of added business if you have not put all your customers’ names and addresses into a database. This list will be the most powerful and responsive list you can use for any offers because these people already trust you and like doing business with you.

This is critically important. Especially if you are in a business that typically does not keep their customers’ names and addresses because you are missing an incredible amount of money.

Maybe you are a retailer or a restaurant owner — make it a habit for your staff to collect customer names. It is absolutely critical. It will serve a valuable role once you start sending out direct mails.

How to use eBay – Part 3

Ready to start?
After you have completely registered, you can now use eBay for buying and selling. There are a lot of options to choose from. Pick the items which have the lowest bid first so you can get it for less. But if you are in a hurry, you can always click on the buy it now icon to immediately purchase your chosen item.

How to find items
There’s a world of great things to buy at eBay, from antiques to electronics to collectibles of all types. And there are two easy ways to find them: browsing and searching.

-Browsing
Browsing is clicking through categories and lists of items until you find what you’re interested in. Browsing usually takes a lot of time. This is common when you want to see items that could attract your attention, even if you dont need them, and you actually end up buying them.

-Searching
If you know exactly what you’re looking for, just type a few words into the search box on the Home page and you’ll get a list of relevant items. These are for the specific buyers who want to have a good bargain. After you have spotted what you like, you can either watch or monitor the item, bid and wait, or, buy the item instantly. Watching an item lets you know the availability of the item and how much the current bid is. Bidding is a key feature of eBay – you can increment bids, and probably with luck, take off and win the auction within a given amount of time. Buying the item instantly will close all bids and will only allow you to purchase the item at a higher price than the seller posted.

Watching
To watch an item, click on the “watch this item” link on any item page.

Items you are watching will appear on your “My eBay” page. To see your list of Watched Items, go to My eBay and under the My eBay Views column, click the “Buying” link. Your list of items is displayed in the “Items I’m Watching” list. You will also receive an Item Watch Reminder email with a daily list of all items in your watch list that will end within 36 hours. If you prefer not to receive this email, you can change your notification preferences.

Bidding on an item

Once you find an item you’re interested in, it’s easy to place a bid. Here’s how:

1. To bid on an item, you’ll need to register first. Then carefully look over the item listing. In the example below, the high bid is currently $ 20.00.

2. Enter your maximum bid in the box at the bottom of the page. Then, click the “Place Bid” button. In this example, the minimum bid increment is $ 0.50, so you would need to bid at least $ 20.50.

3. Enter your User ID and password and then click the “Place Bid” button. That’s it! eBay will now bid on your behalf up to your maximum bid amount. You’ll get an email confirming your bid. And at the end of the listing, you’ll receive another email indicating whether you’ve won the item, with an explanation of the next steps.

Selling items

How to Sell – If you want to reach a huge world of potential buyers for your items, you’ve come to the right place. Now we’re talking; this is why you registered in the first place, to sell your stuff, unneeded or not.

1. Gather the information you’ll need, including:
A clear and compelling title and description for your item.
Picture(s) of your item – you can use pictures saved on your computer OR enter the Web site address for pictures hosted on the Web.
Choose the most appropriate eBay category (or categories) so potential buyers can find your item easily.
If you’re unsure whether your item is allowed on eBay, there is a list of allowed items which you can access on their website.

2. Then, click the “Sell” button at the top of any page and fill out the “Sell Your Item” form.

Now, just sit back as other eBay members bid on your listing. When the listing is over, you’ll receive an email with simple instructions for completing the sale.

Market your item worldwide to millions of eBay users

All you need to do is create a seller’s account and list your item on eBay’s U.S. site. Once you do so, any item you list will be seen by millions of potential buyers.