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What Da Vinci taught me about Internet marketing

The man tells it all; his works are some of the best in the
world – in his personality, in his inspiring accounts for
his thirst for perfection.

In the present day, Internet marketing can also be molded
as his work is comparable to yours when you work in this
kind of business. Here are some ways to let you create your
perfect niche in this Internet era.

Can you make money on the Internet and the World Wide Web?
Thousands of other small business people are making money
and saving money right now in this new communications
medium.

But if you want to set up shop on the Net, it’s important
for you to be just as professional, business-like, and
cautious as you would be in any other new venture. So I
suggest taking the time to learn the Internet and develop a
strategy.

Get to know the Internet. Do plenty of exploring. If you’re
already on the Net, you’re way ahead of the pack. I’ve run
into plenty of people who are gung ho on advertising on the
Internet before they’ve even got their own account.

You need to know what you’re getting into. Sure, you can
hire someone to set up a Web site for you. Nothing wrong
with that. But this is your business, and you should have a
good feeling for how it’s being promoted. You know your
business better than anyone else.

Be a resource. Internet users expect information. Make sure
your message is more than just hype. Be an information
provider. Participate in online discussion groups and be
helpful. Provide useful background information about your
industry, your specialties, and your areas of expertise.
You will become known as an expert on the Internet.

Use online discussion groups for “soft-selling.” Newsgroups
and e-mail discussion groups can be fertile fields for
marketing. But watch out! Most groups don’t tolerate
commercial postings.

Check your email regularly. People on the Internet expect
fast responses. I recommend checking your e-mail messages
twice a day. Respond as quickly as possible. This shows
that you’re serious about your Internet presence and that
you care.

Keep your World Wide Web site changing, so people will come
back.

Repeat visitors are more likely to become clients or
buyers, and they’re more likely to recommend your site to
others. To draw users back to your site, you need to keep
it changing. Update your material. Add new features, new
resources, and new information.

Use correct spelling, punctuation, and grammar. Project a
professional image by correct writing. Even if it’s a lowly
e-mail message, double-check it for typos or vague
language.

Include a clear call to action in your message.

What do you want the user to do after he or she has seen or
heard your presentation? Purchase a product? Request a
proposal and price quotation? Join a mailing list? Ask for
more information?

Let them know what you want them to do and ask them to do
it in clear, direct terms. Make it easy for them to
respond. Set up a response mechanism — a direct e-mail
link, a form to fill out, a button to click. The more
direct and immediate, the better. A phone number, a fax
number, or a postal mail address is a second choice, but
better than nothing.

Promote your Internet presence through offline channels.

Let your regular customers and the public know about your
Internet presence. Put your email address and URL on your
business cards, stationery, ads, brochures, packaging,
signs — anything you can think of. Send out press
releases. Get the word out.

Marketing over the Internet and the World Wide Web can
bring results in the form of leads, direct sales,
publicity, and image-boosting. Get to know the medium. Work
up a sound strategy. Seek out appropriate online marketing
methods that will get your selling message across while
respecting other Internet users. As Da vinci strived for
perfection to gain success, so should you. Never leave any
stone unturned. Da Vinci had success that brought his name
centuries upon centuries of publicity; you should emulate
this.

What Da Vinci taught me about Internet marketing

The man tells it all, his works are one of the best in the world, in his personality, His inspiring accounts for the thirst for perfections, his works, I cannot agree more on how it will let you make works like him.

In the present day, internet marketing can also be molded thru his work being comparable to your own ways in this kind of business. Here are some ways to let you create your perfect niche in this internet era.

Can you make money on the Internet and the World-Wide Web? Thousands of other small business people are making money and saving money right now in this new communications medium.

But if you want to set up shop on the Net, it’s important for you to be just as professional, businesslike, and cautious as you would be in any other new venture. So I suggest take time to get to know the Internet and to develop a strategy.

Here in this free report I’ll clue you in on a few vital tips that will give you a good head start.

Get to know the Internet. Do plenty of exploring. If you’re already on the Net, you’re way ahead of the pack. I’ve run into plenty of people who are gung ho to advertise on the Internet before they’ve even got their own account.

You need to know what you’re getting into. Sure, you can hire someone to set up a Web site for you. Nothing wrong with that. But this is your business, and you should have a good feeling for how it’s being promoted. You know your business better than anyone else.

Be a resource. Internet users expect information. Make sure your message is more than just hype. Be an information provider. Participate in online discussion groups, and be helpful. Provide useful background information about your industry, your specialties, and your areas of expertise. You will become known as an expert on the Internet.

Use online discussion groups for “soft-selling.” Newsgroups and e-mail discussion groups can be fertile fields for marketing. But watch out! Most groups don’t tolerate commercial postings.

Check your e-mail regularly. People on the Internet expect fast response. I recommend checking your e-mail messages twice a day. Respond as quickly as possible. This shows that you’re serious about your Internet presence and that you care.

Keep your World Wide Web site changing, so people will come back.

Repeat visitors are more likely to become clients or buyers, and they’re more likely to recommend your site to others. To draw users back to your site, you need to keep it changing. Update your material. Add new features, new resources and new information.

Use correct spelling, punctuation, and grammar. Project a professional image by correct writing. Even if it’s a lowly e-mail message, double-check it for typos or vague language.

Include a clear call to action in your message.

What do you want the user do after he or she has followed your presentation? Purchase a product? Request a proposal and price quotation? Join a mailing list? Ask for more information?

Let them know what you want them to do, and ask them to do it in clear, direct terms. Make it easy for them to respond. Set up a response mechanism — a direct e-mail link, a form to fill out, a button to click. The more direct and immediate the better. A phone number, a fax number, or a postal mail address is a second choice but better than nothing.

Promote your Internet presence through offline channels.

Let your regular customers and the public know about your Internet presence. Put your e-mail address and URL on your business cards, stationery, ads, brochures, packaging, signage — anything you can think of. Send out press releases. Get the word out.

Marketing over the Internet and the World-Wide Web can bring results in the form of leads, direct sales, publicity, and image-boosting. Get to know the medium. Work up a sound strategy. Seek out appropriate online marketing methods that will get your selling message across while respecting other Internet users. As Da vinci strived for perfection to gain success, so should you. Never leave any stone unturned. Da Vinci had success that brought his name centuries upon centuries, emulate this.

Using trading to gain advantage over your competitions

If you have a business on the Internet, you should be trading goods and services with other businesses. You should always try to trade first for something before you buy it. Barter deals usually require no money. Although sometimes you may need money to offset the value of the goods or services being traded.

Keep in mind that joint venture is an agreement in which two or more businesses work on a project for a set period of time. Joint ventures can be long-term, like promoting a product together, or some can be short-term, like bartering or trading products and services. Joint venture ideas are virtually endless.

Trading will give you many advantages over your competition. It can save your business money. You can spend the extra money on a buying paid Internet advertising. It allows you to offer your products and services at a lower price other than your competition. You can afford to get the higher priced goods and services to compete on the internet.

There are numerous ways to find trade deals online. Set up a barter message board or chat room on your web site to get more barter offers. Note on your web site or e-zine you are willing to barter for goods and services. Join newsgroups or e-mail discussion groups that are about bartering.

Join an online barter club to meet other businesses that barter. Find web sites that barter by looking up the keywords barter, trade, or swap in your search engine of choice.

There are a few things you should do before trading. Compile a list of your goods and services you are willing to trade. Make a list of goods and services you need or want for your online business. Know the approximate cash value of the things you are trying to trade and the value of the things you are seeking in return.

All of this information can help you negotiate a successful trade deal.

When proposing a trade offer, tell the person the benefits of the deal. Explain to them why it would be a win-win situation. Give their business many compliments in your proposal. Prove to them why it would be a fair trade. This type of proposal can increase your chances off them saying “Yes, I will trade with you.

Trading can build long lasting business relationships, increase your credibility by teaming up with other reputable branded businesses, you can have access in getting free products and services, and you can construct most joint venture deals with little or no money. Also you can gain new leads and customers and you get discounts on products and services.

What are the ten things you should trade for before buying?

1. Information Products – it could be ebooks, “how to” videos, cassettes, magazines, newsletters, paid e-zines, courses, etc.

2. Advertising Space – it could be banner ads, ezine ads, ebook ads, magazine ads, newspaper ads, tv ads, fax ads, online classified ads, etc.

3. Web Hosting – you could offer a free advertisement for their web hosting service on your site in return for free or discounted hosting.

4. Software – it could be for tax software, web site authoring software, accounting software, newsletter software, graphic design software, etc.

5. Writing/Editing – it could be for web site content, promotional articles, press releases, e-zine articles, promotional ebooks, etc.

6. Accounting/Bookeeping – you could offer a no cost advertisement in exchange for their accounting and booking services

7. Consulting – it could be market consulting, legal consulting, computer/software consulting, business consulting, etc.

8. Copy writing – it could be for brochures, business cards, classified ads, sales letters, product packages, banner ads, promotional products, etc.

9. Merchant Accounts – you could offer no cost insert ads in your product packages in exchange for the option of accepting credit cards.

10. Internet Access – you could offer a no cost pop up ad on your web site in exchange for free or discounted Internet access.

Bear in mind that if you have a business, you should be trading goods and services with other related businesses. Try to trade for something before you buy it. Barter deals usually require little or no money. It might just work wonders for you and your venture.

Free is Good: How Relationship Building Will Benefit Your Infoproduct

Free is Good: How Relationship Building Will Benefit Your Infoproduct Sales

There are many different things that you can find online, and sometimes most of these things have a price tag on them. But did you know that people can make a living by giving away things for free? Thats right: not all profit is made by making people pay you; it happens when you give people some things for free, because one day, they may trust you well enough to invest money in your products and services. This can translate into bigger and better profits, which makes relationship building beneficial and integral to the growth of any company.

Imagine yourself at your local county fair or state fair, where people are giving out free stuff. You flock to the freebie-giving booths, hoping to catch some free stuff for yourself, and in the process, you catch a glimpse of some products and services that you might want to get in the future. You see, the touch of relationship building is two-fold: you not only get to sample some potential products or services through giving away free things, but you make people flock to you and increase your visibility.

The same is true online, where relationship building is actually much, much easier and less expensive, but where it can stray quickly into hard selling if the advertiser or marketer is not careful. There are many things that you can give for free online. These include a newsletter, e-mail updates, free downloads of desktop wallpapers or screensavers, or even a free product that can be raffled off every week or month. In some cases, the concept of relationship building can be extended even to online forums, which allows clients and website visitors to talk to each other; message boards and tag-boards, which allow clients and website visitors to give you instant feedback; and ratings forms, where clients and website visitors can exercise their democratic right to judge your products and services.

So what kinds of free things can you offer in order to exercise relationship building in selling infoproducts? One free things that you can sell is a preview: if you are selling podcasts of lectures, offer free snippets, say five to ten minutes of audio files of the lecture that your customers can download for free. If you are selling a book, offer the book free for download, or offer it up as an incentive: your customers can get the entire book, in its hard copy form, free, if they are able to refer you successfully to their friends. If you are selling multimedia educational equipment, you can offer free downloadable software online that your clients can use to preview the software that will be offered up for sale.

By offering these things for free, you empower your clients and website visitors to choose if they want to buy your infoproducts. If they like their downloads, they may be compelled to buy; if they are not immediately compelled to buy, at least they will remember your name and will be able to refer to you in the future. If they do not like their downloads, however, they may not be compelled to buy, but if you make your relationship building matter, then these clients and website visitors might just refer their friends to you. The market widens farther, and you will be able to serve even more clients.

These are only a few facts about relationship building and your infoproduct, and how you can give free things without worrying about your profit margin. In this case, your client is your biggest priority, so if you serve your client well, your client will treat you right, too.

How to make customers stick with you – Part 3

How to make customers stick with you – Part 3

The formula for success for any business is to make your customers stick with you. It’s a proven fact that the real value of a new customer isn’t in the first sale, but in the continued relationship, with that customer either buying from you again and again or buying more from you as you introduce new products and services just for them.

The following tips will help you retain your customers and get into the position where you can sell them anything because what you offer is exactly what they need.

Stay in contact with customers on a regular basis. Customers don’t want to feel abandoned. So, offer them a free e-zine subscription. Ask customers if they want to be updated by e-mail when you make changes to your web site. Dont guess. After every sale, follow-up with the customer to see if they are satisfied with their purchase.

Ask your customers questions. When you are working with your customers, it is important to constantly ask them what you can do better or what else they need. You’ll be amazed at how many of your customers have the same needs. It may only take a little work to be able to provide a service or product that meets the exact need.

A simple questionnaire when they buy from you may be able to give you a good insight into what they may need soon. You could also set up a forum where customers can discuss your products and make suggestions for what they’d like to see in the future.

Have a web site that is easy to navigate. Create a website where the customer must see all your products before they can leave. Add a frequently asked questions page and explain anything that might confuse your customers or visitors. Follow up with an electronic survey with questions on how to increase your site’s user-friendliness.

Resolve your customers’ complaints quickly and successfully. Answer all e-mail and phone calls within an hour. If possible, you, as the owner of the business, should personally take care of the problem. Never take a customer for granted. This will show your customers you really care about them.

Make it easy for your customers to contact you. Offer as many contact methods as possible. Allow customers to contact you by e-mail. Hyperlink your e-mail address so customers won’t have to type it. Offer toll free numbers for phone and fax contacts.

Give your customers more than they expect. Send thank you gifts to lifetime customers. Humans like to be treated as if they are special, and they will return to businesses where they have had these positive experiences. E-mail them online greeting cards on holidays or birthdays.

Be polite to your customers. Use the words “You’re welcome,” “Please,” and “Thank you.” Be polite to your customers even if they are being irate with you. Always apologize to your customers if you make a mistake. Admit your mistakes quickly and make it up to them in a big way.

Recognize positive feedback. Whenever your company receives a letter from a customer commending an employees performance, always contact the customer immediately and thank him or her for taking the time to send a positive word. Typically, most companies drop everything to respond to negative feedback. Remember that customers complain more than they praise. When a customer takes the time to extend kind words, it is imperative to respond and share the feedback with your entire staff.

Reward customers a point for every one dollar they spend. It’s best to reward customers by offering special value on products or services you regularly provide. Let’s say customers can get a free computer for 300 points. That means customers will spend $300 dollars on your products and services to get enough points to get the free computer. To push slower-selling products or services, just offer more points per dollar spent for those particular items. The kind of rewards you give should depend on what your business can afford. Cheaper rewards could be gift certificates, coupons, or movie passes. Expensive rewards could be jewelry, vacations, gift certificates, or computer equipment. People remember the nice touches.

Build strong relationships with your customers. Invite them to company meetings, luncheons, workshops or seminars. Create special events for your customers like parties, barbecue’s, dances etc. This will make them feel important when you include them in regular business operations and special events.

I hope these ideas I’ve given you help make your business more successful.

In part 4 of our series, we will focus on rewarding your affiliates.

How to get free publicity for your site

You have developed a great website, along with good products and services, but yet few visit your site, which is not getting the high rankings and traffic that you expect from the top search engines. If you want to drive traffic to your site and you’re aiming for a high ranking from the search engines, promote your website through advertising and publicity.

Publicity is something someone else writes or says about you when you do something good, noteworthy, or interesting. As an Internet business owner, you must learn to use publicity to your advantage.

Here are some ways to get free publicity:

Writing Articles: One of the best ways to promote your website is by writing articles that you can post on sites that provide free content to publishers. Articles that you write dont need to be long; they just need to be informative. Sharing your experience and ideas, citing your wisdom, and telling a story are things that you can write about in an article. Writing about how to do something is always something of value to readers and writing articles gives you credibility. Submitting online, as well as offline, provides another good chance to get your name in print at no cost. Be sure to put your contact information in a contact resource box at the end of the article.

Public Speaking: Speaking in front of spectators usually makes you an expert. If theyre in your audience, then theyll remember your expertise and come to you for your products and services. Speaking is free, and its just like making a sales call to many people at one time.

Online Forum Participation: Participating in online forums or newsgroups for a particular subject area is another way to get your name out. Participating by answering and asking questions related to the subject will position you as an expert and a resource for others. Many forums will let you put an e-mail signature with a link to your site or message with another site linked. These links get clicked often when of interest to the forum participants.

Testimonials: Once your customer is satisfied with your product and service, they will give good feedback and post some testimonials. People increase their trust in a business when they see others just like them have tried its products and services. It is a must to include the name and email address of the people giving the testimonials so that it will not come upon as unreal and their effect backfire. Always ask satisfied customers for permission to post their comments and their contact information before using them as testimonials.

Newsletters: Writing a newsletter is another way to keep publicity or your name in customers’ minds. Newsletters can be online, referred to as e-zines, and offline as printed and mailed newsletters. Offline and online newsletters both contain valuable content for your target market and can also advertise your products and services. Advertising to customers is your best bet to get more business. E-zines are e-mails to your permission-based e-mail database. The cost of this is nothing, yet the return potential is infinite.

Blogs: Why should you jump on the current trend of blogging? Search engines adore blogs and visit them often because they tend to be updated frequently. You can use a blog to replace your e-mail newsletter and to feature your product or service reviews and other bits of pertinent information that do not merit a special e-mail to your customers.

Search Engines: A good position in regular and top-ranked search engine results is great publicity. It can be much more effective than sponsored listings or pay-per-click results and users will have more trust in a website if they find it in a proper way such as through a search engine query. To improve your rankings in the search engines, follow some common search engine optimization techniques, but dont exaggerate because search engines are catching up very quickly to over-optimization and it may do you more harm than good.

These are just some of the many ways to get free publicity for your website that can increase your target customers and prospects. A consistent and planned publicity campaign can get you links from some of the best websites on the Net. It is just a matter of marketing strategy and proper measurement and follow-up. Publicize your website: It is a great way to build your web site links, increase your traffic, and gain more sales!