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Tag Archives: Customer Base

Internet Marketing – Draw Traffic To Your Site With Content

Internet Marketing – Draw Traffic To Your Site With Content

Content is the most important factor in drawing traffic to your web site. Internet marketing requires more than just developing a web site and hoping for the best. Providing useful content is imperative to the success of your internet marketing endeavors. There are several ways content can boost your sales, bring visitors to your web site, and increase your profits.

Internet marketers must place the appropriate keywords on their web sites if they expect a high ranking in the search engines. Depending on the nature of your business, finding the most searched for terms on a particular topic will bring visitors to your site. You must provide fresh content on a regular basis if you expect the search engines to find you. You can also increase your subscriptions and your clientele by regularly updating the content on your web site. By offering free reports or informational publications you will increase your customer base. People love to receive free bonuses, and by offering them to new subscribers or clients you will surely attract new business.

You can create additional cash flow by using an auto responder to send out multi-part newsletters containing links to affiliate programs or web sites. Your subscribers will love the constant information and they will be drawn to the links you provide. Training courses and multi-part newsletters serve as excellent freebies for prospective clients.
Simply having a mailing list is not enough to find success in the internet marketing industry. You must build a relationship with your subscribers and actively seek out new subscribers.

As an internet marketer, sending out new content in the form of informational articles will establish your expertise in your particular area of business and will allow you to gain the trust of your subscribers. The result will be that your subscribers will be anxious to pay for the services or products you offer. Make sure to not take advantage of this trust by offering low quality products. You will quickly lose the trust you have gained if you do not offer the best your business has to offer.

Internet marketing has one constant rule. A list of subscribers is money in the bank. Cultivate your list with new content and special offers. Affiliate programs and link sharing are excellent money making tools for internet marketers. By providing new content on a regular basis, you can keep the interest of your subscribers and gain their trust as an expert in your field. Keep your mailing list up to date and offer special promotions and freebies to your subscribers. Success in internet marketing consists of more than developing web sites and waiting for the traffic to flow. You must offer unique content and attractive incentives if you want your business to profit.

Many internet marketing businesses have failed due to lack of updated content. Your web sites must be constantly updated with new content in order to draw the attention of the major search engines. Keep this in mind when cultivating your mailing list. You can keep the interest of your subscribers by offering free information and offers of free training courses. Your subscribers will love the attention and the expertise you share with them. Internet marketing is a great way to put money in the bank. Just be certain you are providing valuable, new information to keep your subscribers interested.

Internet Marketing – Draw Traffic To Your Site With Content

Internet Marketing – Draw Traffic To Your Site With Content

Content is the most important factor in drawing traffic to your web site. Internet marketing requires more than just developing a web site and hoping for the best. Providing useful content is imperative to the success of your internet marketing endeavors. There are several ways content can boost your sales, bring visitors to your web site, and increase your profits.

Internet marketers must place the appropriate keywords on their web sites if they expect a high ranking in the search engines. Depending on the nature of your business, finding the most searched for terms on a particular topic will bring visitors to your site. You must provide fresh content on a regular basis if you expect the search engines to find you. You can also increase your subscriptions and your clientele by regularly updating the content on your web site. By offering free reports or informational publications you will increase your customer base. People love to receive free bonuses, and by offering them to new subscribers or clients you will surely attract new business.

You can create additional cash flow by using an auto responder to send out multi-part newsletters containing links to affiliate programs or web sites. Your subscribers will love the constant information and they will be drawn to the links you provide. Training courses and multi-part newsletters serve as excellent freebies for prospective clients.
Simply having a mailing list is not enough to find success in the internet marketing industry. You must build a relationship with your subscribers and actively seek out new subscribers.

As an internet marketer, sending out new content in the form of informational articles will establish your expertise in your particular area of business and will allow you to gain the trust of your subscribers. The result will be that your subscribers will be anxious to pay for the services or products you offer. Make sure to not take advantage of this trust by offering low quality products. You will quickly lose the trust you have gained if you do not offer the best your business has to offer.

Internet marketing has one constant rule. A list of subscribers is money in the bank. Cultivate your list with new content and special offers. Affiliate programs and link sharing are excellent money making tools for internet marketers. By providing new content on a regular basis, you can keep the interest of your subscribers and gain their trust as an expert in your field. Keep your mailing list up to date and offer special promotions and freebies to your subscribers. Success in internet marketing consists of more than developing web sites and waiting for the traffic to flow. You must offer unique content and attractive incentives if you want your business to profit.

Many internet marketing businesses have failed due to lack of updated content. Your web sites must be constantly updated with new content in order to draw the attention of the major search engines. Keep this in mind when cultivating your mailing list. You can keep the interest of your subscribers by offering free information and offers of free training courses. Your subscribers will love the attention and the expertise you share with them. Internet marketing is a great way to put money in the bank. Just be certain you are providing valuable, new information to keep your subscribers interested.

How to Generate Income by Giving Your Stuff Away

We all want something for nothing. The word “free” is one of the most powerful words in the English language. Millions of us scarf up free rulers, caps, t-shirts, cups, and samples of every kind every day. We don’t even have to be hungry, but pass out free food in bite-size samples and we’ll stand in line! You can use this powerful sales tool in your online business in a number of ways.

First, realize the tremendous power offering something, anything, for free has. Offer me something for free and if I like it, I’m likely to buy the next one and I’m likely to buy it from you! Even when we do pay for something, we like to get something for free along with it. How many times have you taken advantage of the buy-one-get-one free (BOGO) offer? We do it when we order take-out food and when we buy household cleaners. It’s fun to get something for nothing!

This can be an especially useful sales tool if you’re just beginning your online business and haven’t built up a customer base yet. It can also work as a powerful teaser and it is a fair practice as long as you deliver what you promise. For example, don’t offer me “Ten Ways to Discover the Moon” absolutely free and then only give me five and tell me I’ll have to purchase the other five. That’s not fair and you’ll lose customers before you get them by doing this.

On the other hand, it’s perfectly acceptable to offer me “Ten Ways to Discover the Moon” absolutely free and then offer to sell me five more. Of course, the trick is to make sure I enjoy those ten ways so much that I’ll be begging for five more at my own expense! The bonus offer is another popular “gimme” in both on and off-line marketing. Buy this and I’ll give you that for free. It’s similar to a BOGO offer, but the products are different. Infomercials use this bonus all the time. As soon as they reveal the price, you’ll hear, “but wait! Order right now and you’ll get the whatever absolutely free!”

Don’t forget the “try before you buy” offers. These are especially popular with software and subscriptions. Give me something totally free for 30 days and if I like it, I’ll pay for it after the 30 days is up. Free trials are popular because, as consumers, we’ll get to see exactly what we’ll be paying for before we pony up a dime. This is a great way to build trust.

Some Internet marketers that offer free trials require billing information before the free trial can start so that they can bill customers once the free trial expires. Others require no billing information up front; the customer must re-register after the trial period with billing information at that time. Whichever way you decide to operate your free trial, state the requirements of the offer before your customer fills out a long form, only to be disappointed because he or she doesn’t have a credit card. Remember, free means free and sales mean money, so use this Internet marketing tactic to your advantage; just be honest and fair to your customers. They’ll be back.

How to Generate Income by Giving Your Stuff Away

We all want something for nothing. The word “free” is one of the most powerful words in the English language. Millions of us scarf up free rulers, caps, t-shirts, cups, and samples of every kind every day. We don’t even have to be hungry, but pass out free food in bite-size samples and we’ll stand in line! You can use this powerful sales tool in your online business in a number of ways.

First, realize the tremendous power offering something, anything, for free has. Offer me something for free and if I like it, I’m likely to buy the next one and I’m likely to buy it from you! Even when we do pay for something, we like to get something for free along with it. How many times have you taken advantage of the buy-one-get-one free (BOGO) offer? We do it when we order take-out food and when we buy household cleaners. It’s fun to get something for nothing!

This can be an especially useful sales tool if you’re just beginning your online business and haven’t built up a customer base yet. It can also work as a powerful teaser and it is a fair practice as long as you deliver what you promise. For example, don’t offer me “Ten Ways to Discover the Moon” absolutely free and then only give me five and tell me I’ll have to purchase the other five. That’s not fair and you’ll lose customers before you get them by doing this.

On the other hand, it’s perfectly acceptable to offer me “Ten Ways to Discover the Moon” absolutely free and then offer to sell me five more. Of course, the trick is to make sure I enjoy those ten ways so much that I’ll be begging for five more at my own expense! The bonus offer is another popular “gimme” in both on and off-line marketing. Buy this and I’ll give you that for free. It’s similar to a BOGO offer, but the products are different. Infomercials use this bonus all the time. As soon as they reveal the price, you’ll hear, “but wait! Order right now and you’ll get the whatever absolutely free!”

Don’t forget the “try before you buy” offers. These are especially popular with software and subscriptions. Give me something totally free for 30 days and if I like it, I’ll pay for it after the 30 days is up. Free trials are popular because, as consumers, we’ll get to see exactly what we’ll be paying for before we pony up a dime. This is a great way to build trust.

Some Internet marketers that offer free trials require billing information before the free trial can start so that they can bill customers once the free trial expires. Others require no billing information up front; the customer must re-register after the trial period with billing information at that time. Whichever way you decide to operate your free trial, state the requirements of the offer before your customer fills out a long form, only to be disappointed because he or she doesn’t have a credit card. Remember, free means free and sales mean money, so use this Internet marketing tactic to your advantage; just be honest and fair to your customers. They’ll be back.

Five ways to get your current customers to recommend you

Five ways to get your current customers to recommend you to their friends

How to Generate Record Profits from
Customers You Already Have

Many small business owners fail to take advantage of their most important asset, their customer list. Most of the small business owners I meet are constantly searching for ways to expand their customer base when its been proven time and time again that you can make more money from your present clients than constantly looking for new business. So, I devised some secrets to begin the process of retaining good customers and generating greater profits from them.

Get to Know Your Customers

Small Businesses today are finding that in order to survive super discount competitors and huge company advertising blitzes, they must go back to the relationship building of the good old days. In cities and towns of yesteryear, the shopkeeper knew his customers by name and the type of merchandise they needed and made certain he had it in stock. This kind of relationship coupled with personalized customer service and a genuine empathy with customers, is what keeps them coming back to you instead of going to your competitors.

Gather Customer Information

A database of customers is the most valuable asset your business has. Yet only 10% of the retailers in the United States keep a current list of their customers! Statistics show that businesses spend five times as much for new customers than they do on their present customers, yet a regular customer is worth 10 times the cost of acquiring a new customer!

Today, however, a mailing list is not enough. To build relationships with customers that commands loyalty, you must gather information, which is valuable to you. For example, age and even ages of relatives, size of home, color and style preferences, date of last purchase, amount of purchase, brand preferences, important dates including birthdays, anniversaries.

Serve the Customer

Waiting on customers courteously is just the beginning of good customer service. First, find out what the customer expects from you. Make sure your salespeople praise every customer, show an interest, and establish rapport. Get in the habit of corresponding with your customers. Send them notes, cards, articles, and clippings that interest them. Send them thank you notes and cards telling them about private specials and trunk showings. Mail out a newsletter explaining what’s new in your company.

Reward the Customer

A study by the Rockefeller Foundation found that a whopping 68% of customers stop buying from you because of an attitude of indifference toward the customer by the owner, manager, or employee. In other words, if you ignore customers, 7 out of 10 will not shop with you again, for no special reason.

By segmenting customers into groups, you can treat customers individually, based on their buying habits and the information you’ve gathered. New customers need to know that you value them as a new customer and that you actually care if they shop with you again. Send them a thank you note after their first purchase.

Use What You Know to Get New Customers

Once you’ve built a list of customers, their preferences, demographics and transactional data, you’ll be able to use this important information to find new customers with similar characteristics. Start a Referral program by rewarding customers who refer their friends and relatives. Obtain a list of new movers to your area with similar age and income parameters to your present customers. Use testimonials from satisfied customers to attract new customers by mail. Obtain a mailing list of targeted prospects that match your customer profile.

Tell a Friend

You now have the customers on your side; you now need to have a program for them to refer your products to your friends. When you have done that, aided with good products, you should be able to boost your site’s traffic and have good sales. Refer-a-friend codes are available to help you put a plug-in to your website.

You should also offer incentives to your current customers to tell their friends and business associates about your site in any way that is appropriate to the content and purpose of your site. You may need to try several different incentives before you find one that works.

An inexpensive, yet effective incentive is to give them more chances to win a contest you are running for every friend they refer to your site. Another is to give them some kind of priority access to your services. It might be something as simple as offering a 10% coupon on products they purchase from your site after they have sent a few new customers.

Five ways to get your current customers to recommend you

Five ways to get your current customers to recommend you to their friends

How to Generate Record Profits from
Customers You Already Have

Many small business owners fail to take advantage of their most important asset, their customer list. Most of the small business owners I meet are constantly searching for ways to expand their customer base when its been proven time and time again that you can make more money from your present clients than constantly looking for new business. So, I devised some secrets to begin the process of retaining good customers and generating greater profits from them.

Get to Know Your Customers

Small Businesses today are finding that in order to survive super discount competitors and huge company advertising blitzes, they must go back to the relationship building of the good old days. In cities and towns of yesteryear, the shopkeeper knew his customers by name and the type of merchandise they needed and made certain he had it in stock. This kind of relationship coupled with personalized customer service and a genuine empathy with customers, is what keeps them coming back to you instead of going to your competitors.

Gather Customer Information

A database of customers is the most valuable asset your business has. Yet only 10% of the retailers in the United States keep a current list of their customers! Statistics show that businesses spend five times as much for new customers than they do on their present customers, yet a regular customer is worth 10 times the cost of acquiring a new customer!

Today, however, a mailing list is not enough. To build relationships with customers that commands loyalty, you must gather information, which is valuable to you. For example, age and even ages of relatives, size of home, color and style preferences, date of last purchase, amount of purchase, brand preferences, important dates including birthdays, anniversaries.

Serve the Customer

Waiting on customers courteously is just the beginning of good customer service. First, find out what the customer expects from you. Make sure your salespeople praise every customer, show an interest, and establish rapport. Get in the habit of corresponding with your customers. Send them notes, cards, articles, and clippings that interest them. Send them thank you notes and cards telling them about private specials and trunk showings. Mail out a newsletter explaining what’s new in your company.

Reward the Customer

A study by the Rockefeller Foundation found that a whopping 68% of customers stop buying from you because of an attitude of indifference toward the customer by the owner, manager, or employee. In other words, if you ignore customers, 7 out of 10 will not shop with you again, for no special reason.

By segmenting customers into groups, you can treat customers individually, based on their buying habits and the information you’ve gathered. New customers need to know that you value them as a new customer and that you actually care if they shop with you again. Send them a thank you note after their first purchase.

Use What You Know to Get New Customers

Once you’ve built a list of customers, their preferences, demographics and transactional data, you’ll be able to use this important information to find new customers with similar characteristics. Start a Referral program by rewarding customers who refer their friends and relatives. Obtain a list of new movers to your area with similar age and income parameters to your present customers. Use testimonials from satisfied customers to attract new customers by mail. Obtain a mailing list of targeted prospects that match your customer profile.

Tell a Friend

You now have the customers on your side; you now need to have a program for them to refer your products to your friends. When you have done that, aided with good products, you should be able to boost your site’s traffic and have good sales. Refer-a-friend codes are available to help you put a plug-in to your website.

You should also offer incentives to your current customers to tell their friends and business associates about your site in any way that is appropriate to the content and purpose of your site. You may need to try several different incentives before you find one that works.

An inexpensive, yet effective incentive is to give them more chances to win a contest you are running for every friend they refer to your site. Another is to give them some kind of priority access to your services. It might be something as simple as offering a 10% coupon on products they purchase from your site after they have sent a few new customers.