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The stupid mistake most internet marketers make or the five

The stupid mistake most internet marketers make or the five biggest mistakes

Instead of showing you how to succeed, here is a list to show you how to fail.

Below are five recipes for the surefire failure of your web site. I will show you how to cure each of these faulty recipes underneath each listing.

Mistake #1: Sell Something You Don’t Understand.

This is a definite recipe for Internet failure…You shouldn’t be trying to sell something you don’t know, understand, and aren’t an expert in. In other words, don’t sell an Internet marketing product if you haven’t made money in Internet marketing.

Don’t jump on a business opportunity just because someone you know is promoting it. Find something that you love. Then, build a business out of that. If you love books, then find a way to develop a web site and product around that.

If you are always on the golf course, then create a theme out of that. Review golf courses and golf clubs. Sell golf videos on your site.

Mistake Recipe #2: Don’t Add Your Personality.

Don’t try to compete with corporate sites with your little one hundred dollar domain. They have the huge advertising budget to overcome their site mistakes, but you don’t. You must use your secret weaponyou.

Many people are ashamed to do this, but you absolutely have to add a little bit of you into your web sites. Your visitors are not looking for another corporate site. They are looking for real solutions to their problems, and they want them to come from a real human being.

Include your name on your site. Give your phone number and personal email address. Tell them facts about why they should listen to you. What experiences or credibility do you have in the field?

Be interesting to the people who visit you.

Mistake Recipe #3: Ignore Your Traffic Stats.

Where does most of your traffic come from? Ask that question of 90% of the webmasters out there, and they will just give you a blank look. They have no idea where their traffic comes from.

This is a serious mistake and one you will have to correct if you have any ambitions for your site at all. Virtually every hosting company you could possibly purchase your site from comes with some type of tracking features.

Observe your stats to find out where your traffic is coming from. What search engines do they use to find you? What keywords did they use? Who else is linking to you?

Which pages do they visit first? Which section of your web site do they go to the most after they visit the front page? These are the types of questions your traffic stats should be telling you.

Once you have a chance to look at them, increase promotion in whatever areas are working. If you notice that you are getting a lot of hits from a specific search engine, increase your promotion on that engine. If you receive most of your hits through links on other sites, then work more on creating links.

Mistake Recipe #4: Don’t Collect Email Addresses.

Sites which only have one shot to sell their visitors are eventually going to fail. You have to create a sales system where you can follow up on them again and again.

The best way to do this is to create your own ezine. You could also offer a special series of reports which are sent out to your prospects by email every couple of days or every week.

Think about it this way. If you can’t get a prospect to commit to you by giving you their email address, then there are no way you can sell something to that prospect. So, focus on collecting the email address when someone visits your site.

Offer your ezine on every page your of site. Give free ebook bonuses for subscribing. Offer other incentives for subscribing. Build the list and at the same time make your first product offer to them.

I will venture to say that your actual web site serves two primary purposes. It is there to give you the basic credibility so that they subscribe to your email publication, and it is there to help you take online orders

Mistake Recipe #5: Sell sloppy Products.

If you are out to fail, then sell some shoddy products. It used to be said that if one customer had a bad experience they would tell 10 of their friends about it. Now, with the global efficiency of the Internet, instead of them just telling their friends, they may tell thousands of people about it.

When you sell a really good product, the news gets around. When you sell a poor product, the news gets around even faster.

So, make sure any product you sell is your best work. Figure out a way to add supplementary bonuses to it. Give the customer more than they expected.

Give them faster shipping then they expected. Purchase reprint rights to someone else’s product to throw in as a bonus. Call them up and ask them if they need anything else. Go beyond the call of duty and your name will begin to become well known around the Internet.

Focus on the task at hand. Learn to use your mind…and then success in your business will follow.

The stupid mistake most Internet marketers make or the five

The stupid mistake most Internet marketers make or the five biggest mistakes

Instead of showing you how to succeed, here is a list to show you how to fail.

Below are five recipes for the surefire failure of your web site. I will show you how to cure each of these faulty recipes underneath each listing.

Mistake #1: Sell Something You Don’t Understand.

This is a definite recipe for Internet failure…You shouldn’t be trying to sell something you don’t know, understand, and aren’t an expert in. In other words, don’t sell an Internet marketing product if you haven’t made money in Internet marketing.

Don’t jump on a business opportunity just because someone you know is promoting it. Find something that you love. Then, build a business out of that. If you love books, then find a way to develop a web site and product around that.

If you are always on the golf course, then create a theme out of that. Review golf courses and golf clubs. Sell golf videos on your site.

Mistake Recipe #2: Don’t Add Your Personality.

Don’t try to compete with corporate sites with your little one-hundred dollar domain. They have the huge advertising budget to overcome their site mistakes, but you don’t. You must use your secret weaponyou.

Many people are ashamed to do this, but you absolutely have to add a little bit of you into your web sites. Your visitors are not looking for another corporate site. They are looking for real solutions to their problems and they want them to come from a real human being.

Include your name on your site. Give your phone number and personal email address. Tell them facts about why they should listen to you. What experiences or credibility do you have in the field?

Be interesting to the people who visit you.

Mistake Recipe #3: Ignore Your Traffic Stats.

Where does most of your traffic come from? Ask that question of 90% of the webmasters out there and they will just give you a blank look. They have no idea where their traffic comes from.

This is a serious mistake and one you will have to correct if you have any ambitions for your site at all. Virtually every hosting company you can possibly purchase your site from comes with some type of tracking features.

Observe your stats to find out where your traffic is coming from. What search engines do they use to find you? What keywords did they use? Who else is linking to you?

Which pages do they visit first? Which section of your web site do they go to the most after they visit the front page? These are the types of questions your traffic stats should be telling you.

Once you have a chance to look at them, increase promotion in whatever areas are working. If you notice that you are getting a lot of hits from a specific search engine, increase your promotion on that engine. If you receive most of your hits through links from other sites, then work more on creating links.

Mistake Recipe #4: Don’t Collect Email Addresses.

Sites which only have one shot to sell their visitors are eventually going to fail. You have to create a sales system where you can follow up with them again and again.

The best way to do this is to create your own ezine. You could also offer a special series of reports which are sent out to your prospects by email every couple of days or every week.

Think about it this way. If you can’t get a prospect to commit to you by giving you his/her email address, then there is no way you can sell something to that prospect. So, focus on collecting the email address when someone visits your site.

Offer your ezine on every page of your site. Give free ebook bonuses for subscribing. Offer other incentives for subscribing. Build the list, and at the same time, make your first product offer to them.

I will venture to say that your actual website serves two primary purposes. It is there to give you the basic credibility so that they will subscribe to your email publication and it is there to help you take online orders.

Mistake Recipe #5: Sell sloppy Products.

If you are out to fail, then sell some shoddy products. It used to be said that if one customer had a bad experience, they would tell ten of their friends about it. Now, with the global efficiency of the Internet, instead of them just telling their friends, they may tell thousands of people about it.

When you sell a really good product, the news gets around. When you sell a poor product, the news gets around even faster.

So, make sure any product you sell is your best work. Figure out a way to add supplementary bonuses to it. Give the customer more than they expected.

Give them faster shipping then they expected. Purchase reprint rights to someone else’s product to throw in as a bonus. Call them up and ask them if they need anything else. Go beyond the call of duty and your name will begin to become well-known around the Internet.

Focus on the task at hand. Learn to use your mind…and then success in your business will follow.

Profit Through Ads: How AdWords Can Benefit Infoproduct Sales

There are many ways by which you can earn money online. In fact, the online marketplace is all about raking in the profit in a variety of ways. You can sell products and services through a well-developed, well-planned, and well-designed website. You can post advertisements on your site and get commissions from peoples clicks. You can take online surveys and contribute to studies and still get commissions while doing so. In fact, there are programs online that give you a few cents to merely read email!

Because of technology, you can earn money; and because you can earn money, there are many ways that you can be duped online. Moreover, if you are selling something, not everyone is going to trust you online. You will need to build your credibility, and you need to be able to prove your dependability and integrity in order to sell more and be more. You also need to know how to apply basic web selling skills to your infoproduct site and business.

One way to do this is to make a great website. This means that your website is easy to navigate, nice to look at, easy to read, and informative. This also means that your information has all the necessary keywords and key phrases that will push the search engines toward your site. Once the search engines index your site properly, people can find it better and easier when they search for your site online. Not only should your site text contain all the necessary keywords and key phrases, the keywords and key phrases should be available at a certain density that is conducive to indexing, not at an ultra-high density that will push search engines to ignore you.

This also brings up the problem of article length. If you are working with an infoproduct, you might be aware of the other infoproduct websites out there that contain lines and lines of text that can sometimes be meaningless even as they take you hours to read through. Avoid this pitfall by designing a front page that has only a limited amount of text, and with just a good sprinkling of keywords. Moreover, go for better graphics that will load easily, as well as a lot of white space that will allow your customers eyes to rest. Your customers will not only thank you for it, they will most likely buy products from you more easily.

Another way for you to promote your infoproduct is through the AdWords program. Now how does this program work? You will submit your site up for an AdWords ad, and you will bid on keywords. You will also pay the merchant, Google, a fee for using the AdWords system. You may be tempted to use commonly used keywords with the hope of getting more people to post your advertisement on their blogs. This can be beneficial if you want more people to get your advertisement, but be sure to balance this by selecting some less common keywords so that your ad can get to blogs or websites that cater to your target market.

The AdWords program can bring your business to the fore by providing you a venue to advertise it for lower prices. Your ads can appear on more peoples sites, and this can get your name out much faster than emailing or forum storming, or whatever marketing method you have up your sleeve that involves talking to more people. If you use AdWords prudently, you can advertise, see your ads on more sites, and increase your chances of people visiting your site and buying your infoproduct.

How to use events in the news to drive traffic

How to use events in the news to drive traffic to your site

Its difficult enough running the day-to-day aspects of any online or brick & mortar business, let alone trying to drum up new business as you go. But even if you have additional staff helping to get the word out about your products and services, your location and prices, and your delivery and sales support, news releases can make your company grow faster.

A news release is sent to editors and journalists in order to generate a news story in the media. Its one of the easiest and cost-effective ways to get your message out there. If a reporter decides to run your release, your business receives space for free and more credibility than just running an ad.

It seems no matter how much information becomes available online, people thirst for more. To illustrate this point, just take a look at all the online news services sprouting up on the web like garden weeds.

With the click of a mouse, you can instantly search thousands of news sources for specific and timely information on virtually any topic you choose. Heck, if you’re a real news junky, you can even get up-to-the-minute news emailed straight to your desktop. Now, I’m the first one to say that nothing beats a good old-fashioned newspaper you hold in your hands.

Few things rate as relaxing as a cup of coffee, a quiet morning, and today’s newspaper ready for my inspection.

In fact, my day doesn’t officially start until I walk to the end of my driveway to retrieve the paper, occasionally from under a bush.

But as much as I love the paper, it rarely contains stories on highly-specialized subjects such as the latest email marketing laws, html parsing, and search engine promotion.

Of course, it doesn’t make sense for virtually any local newspaper to carry news about email marketing laws (other than how they affect consumers) because the market demand simply doesn’t exist on that level.

However, around the world, thousands of people just like me want to know the instant a news story breaks on the latest “Can Spam” legislation, and that’s where online news services come into play. On news sites, you can dig up information on anything from current world events and your favorite Spanish soccer team to cattle tagging regulations in Argentina and the exploding online auction markets in mainland China.

News from around the world on virtually any subject is literally just a few keystrokes and a mouse-click away. An incredibly useful feature offered by many of these sites includes email notification based on your keyword search criteria. So instead of paying a “clipping” service to find articles and send them to you, these websites will do it for free.

Now how could you use this type of news notification service? Well, imagine you own stock in a specific company. You could subscribe to a number of different news services and have them send you breaking stories about the company, CEO, affiliated companies, and anything else you choose.

Or, let’s say you deal in a very specific industry, such as real estate investment publishing. You could sign up to get notified any time a news story gets published about changing regulations, interest rates, or other factors affecting your business.

All this online news certainly does not rate as a substitute for morning coffee, local and national news, and an important ritual to start the day, but it has a place, especially for extremely specialized areas of interest, hobbies, or business news. Watch for many new services, software, and opportunities to arise from this growing and dynamic area of online publishing.

These can have a good effect on your website. Having customers come to you to find news about anything, you just need to find the best ones in the headlines so they will flock to your site, while you make money in return. Services online can be a good source of money, even if you provide them for free. Even though news is really free stuff, you can exploit it in many ways. All these will lead to good site traffic, which can increase your sales. Here, a news site can do the talking, and of course, any newspapers or magazines that come with ads, you can use them to make more money.

How to get free publicity for your site

You have developed a great website, along with good products and services, but yet few visit your site, which is not getting the high rankings and traffic that you expect from the top search engines. If you want to drive traffic to your site and you’re aiming for a high ranking from the search engines, promote your website through advertising and publicity.

Publicity is something someone else writes or says about you when you do something good, noteworthy, or interesting. As an Internet business owner, you must learn to use publicity to your advantage.

Here are some ways to get free publicity:

Writing Articles: One of the best ways to promote your website is by writing articles that you can post on sites that provide free content to publishers. Articles that you write dont need to be long; they just need to be informative. Sharing your experience and ideas, citing your wisdom, and telling a story are things that you can write about in an article. Writing about how to do something is always something of value to readers and writing articles gives you credibility. Submitting online, as well as offline, provides another good chance to get your name in print at no cost. Be sure to put your contact information in a contact resource box at the end of the article.

Public Speaking: Speaking in front of spectators usually makes you an expert. If theyre in your audience, then theyll remember your expertise and come to you for your products and services. Speaking is free, and its just like making a sales call to many people at one time.

Online Forum Participation: Participating in online forums or newsgroups for a particular subject area is another way to get your name out. Participating by answering and asking questions related to the subject will position you as an expert and a resource for others. Many forums will let you put an e-mail signature with a link to your site or message with another site linked. These links get clicked often when of interest to the forum participants.

Testimonials: Once your customer is satisfied with your product and service, they will give good feedback and post some testimonials. People increase their trust in a business when they see others just like them have tried its products and services. It is a must to include the name and email address of the people giving the testimonials so that it will not come upon as unreal and their effect backfire. Always ask satisfied customers for permission to post their comments and their contact information before using them as testimonials.

Newsletters: Writing a newsletter is another way to keep publicity or your name in customers’ minds. Newsletters can be online, referred to as e-zines, and offline as printed and mailed newsletters. Offline and online newsletters both contain valuable content for your target market and can also advertise your products and services. Advertising to customers is your best bet to get more business. E-zines are e-mails to your permission-based e-mail database. The cost of this is nothing, yet the return potential is infinite.

Blogs: Why should you jump on the current trend of blogging? Search engines adore blogs and visit them often because they tend to be updated frequently. You can use a blog to replace your e-mail newsletter and to feature your product or service reviews and other bits of pertinent information that do not merit a special e-mail to your customers.

Search Engines: A good position in regular and top-ranked search engine results is great publicity. It can be much more effective than sponsored listings or pay-per-click results and users will have more trust in a website if they find it in a proper way such as through a search engine query. To improve your rankings in the search engines, follow some common search engine optimization techniques, but dont exaggerate because search engines are catching up very quickly to over-optimization and it may do you more harm than good.

These are just some of the many ways to get free publicity for your website that can increase your target customers and prospects. A consistent and planned publicity campaign can get you links from some of the best websites on the Net. It is just a matter of marketing strategy and proper measurement and follow-up. Publicize your website: It is a great way to build your web site links, increase your traffic, and gain more sales!