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Which Targeted Segment Are You Marketing To? Part I:

Which Targeted Segment Are You Marketing To? Part I:
Multicultural, Ethnic Spaces

We have become not a melting pot but a
beautiful mosaic. Different people, different
beliefs, different yearnings, different hopes,
different dreams.

~Jimmy Carter

Ethnic decor — whether you are a member of the ethnic group or just have a great love of the artifacts of the group — is more a sentiment than a science. This has to do with art… with culture. When you say country, modern, French, Victorian, et cetera, an immediate picture comes to your mind.

Ethnic groups — for example Latinos or African Americans — view the world and services or products from a totally different viewpoint than Caucasian Americans. Their cultural standpoint, lifestyle, values, and taste are all different from the mainstream. This phenomenon transforms into unique product selection habits, buying processes, and manners in using products, for a particular set of goods or services.

The arena is wide open, in an international field, for ownership in ethnic markets. What exactly does this mean, when we say a targeted market is ownable? If something is ownable, then it is possible to have or possess that item, as property… or, to have control over it. In our discussion on marketing to certain segments of ethnic populations, this simply means that you have cornered a section of that market, and have developed a group of steady, satisfied, loyal customers. They will look to you for solutions and products, before going elsewhere.

For you as a business owner, the first step to finding ownable ethnic market spaces is to discover which groups of ethnic customers are either underserved, or are not actively being targeted by any industry’s product or services. You define the gap, and proceed to fill the need! A business owner will look for an ethnic market space with a differing set of values and perceived needs from mainstream consumers… which, in the USA, are Caucasian Americans. You will be surprised and delighted at these differences.

The most commanding element of discovering an untapped market of ethnic customers is the perceived need — which migh be basic functionality, or extra comfort or luxury. One might believe that this is also accurate for the general market, but a savvy marketer understands that this discernment of need might be widely different from mainstream buyers.

An additional key factor for locating potential monopoly spaces (Definition: You have garnered a large, responsive area of a broad target market. They are loyal to you for having met specific needs) is to scrutinize ethnic spaces overlooked by your competition.

Even in the multicultural marketing plans of the most progressive businesses, often entire ethnic groups are viewed heterogeneously (consisting of dissimilar elements or parts; not homogeneous, which is of the same or similar nature or kind) Particularly for Latinos, this is a big mistake. Latinos have a large number of sub-groups that are the outcome of many major factors such as country of origin or Spanish language usage, to name just a few. African Americans have many sub-groups as well, having to do with Northern versus Southern locale, new residents whove arrived from foreign countries, and a variety of age-related groups. To many marketers, these ethnic niches are literally invisible. Luckily, this creates the ideal opportunity in many industries for businesses to pick out and gain control in valuable niche spaces within Latino and African American shopper audiences.

Strategically, it is important for a marketer to cultivate deep relationships with their particular ethnic audience. This connection is specifically important for companies offering services or products that differentiate themselves in the marketplace.

Perhaps this topic has excited you and you are becoming certain that you would be successful in a given ethnic marketplace. However, you are wanting to know exactly where to begin. Your solutions are probably all around you… from your home, to the restaurants and other businesses you visit, to the books that interest you at the library. Look around your home for ethnic home decorations that youve collected, to provide you with some inspiration. Items such as art works could lead you to specializing in low-cost, small framed posters, or art work that features your chosen ethnic groups country.

Truly, the world is your bonanza! Tapping into and creating ethnic space monopolies should be the goal of every ethnic marketing plan. Research, as well as fostering close relationships within your chosen group, will lead to a successful business in previously untouched markets. Learn to deeply communicate, even if this means learning another language!

If you talk to a man in a language he understands,
that goes to his head. If you talk to a man in his
own language, that goes to his heart.

~Nelson Mandela

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787 words

A Unique Ladder of Success Revealed

The Internet has opened a whole New World of opportunity for even the smallest home-based business owner. There are countless numbers of new self-made millionaires who have achieved their newfound success on the Internet. They started their Internet businesses from the ground up, found a niche, and built their success one day at a time.

So the question is; Can you really make the same money and success on the Internet? The fact is that you too can really make money on the Internet, a lot of money. You must take the necessary steps though to make it happen. You must have a desire to succeed and the attitude for success.

Do you want to be an Internet success in a few weeks or in just a short few months down the road? If you are sincerely passionate about your success, you will succeed. There is so much to learn about Internet marketing that sometimes it can get overwhelming, especially if you are just starting out. What you learn can be translated into cash when you apply your knowledge to succeeding online. We hear a lot about people making obscene amounts of money online. Most of it is true. Some of it is just plain hype.

The true secret to creating a successful Internet business is pure determination. Most people fail just at the moment they are about to succeed. Why? Because they give up. They lack the true passion that it takes to succeed. As long as you keep trying, you’ll never fail.

Below is a list of what most success stories feel are the most important ingredients for Internet success:

Sincere passion. In order to be successful, you must be completely passionate about your business and your success. If you don’t have “sincere” passion, you won’t have the necessary personal drive that it takes to succeed.

Your own domain. Businesses hosted on a free server are not taken seriously and are generally considered to be unprofessional. If a company doesn’t care enough about its business to get its own domain name, potential customers may not feel comfortable doing business with them. A company with its own domain name and a professional looking website will have a much higher rate of success when compared with most business sites hosted on free servers. Your domain name should be broad enough that you can grow your business without making that name obsolete.

You must provide your visitors with fresh content on a continual basis. To create a steady stream of traffic to your website, you must give your visitors a reason to visit and continue to visit in the future. Text should be easy to read and easy to assess. The basis of any website should be well written body text, even if you have the most amazing animations or videos to share.

Targeted traffic. Your website may receive hundreds of visitors each day. However, if they aren’t interested in the products or services you’re offering, your web traffic won’t mean a thing. You must drive a continuous stream of targeted traffic to your website.

Killer Sales Copy. Your words are the entire foundation of your business. Your product, website and marketing strategies all co-depend upon your words. You must learn how to write persuasive words specifically written for your targeted customer. You must feel your customers needs and write your copy with passion, excitement, and benefit.

Killer marketing strategy. Developing a successful marketing strategy is an essential part of your online success. In order to succeed, you must develop and implement a strategic plan that includes a great product, a website specifically designed to sell, and a killer marketing strategy.

Each plays an important role in your overall strategy and must be developed to its fullest potential. If even one step fails, your chances of success will be minimal.

Accepting credit cards is an absolute must. If you’re doing business on the Internet, you must provide your visitors with an easy online ordering process and the ability to pay for their order right online.

Your attitude is the most important factor in determining your success. You must think positively and be willing to tackle any obstacle that comes along. The fact is, you can do whatever you put your mind to. You simply have to believe you can and believe in yourself above all else.

A Unique Ladder of Success Revealed

The Internet has opened a whole New World of opportunity for even the smallest home-based business owner. There are countless numbers of new self-made millionaires who have achieved their newfound success on the Internet. They started their Internet businesses from the ground up, found a niche, and built their success one day at a time.

So the question is; Can you really make the same money and success on the Internet? The fact is that you too can really make money on the Internet, a lot of money. You must take the necessary steps though to make it happen. You must have a desire to succeed and the attitude for success.

Do you want to be an Internet success in a few weeks or in just a short few months down the road? If you are sincerely passionate about your success, you will succeed. There is so much to learn about Internet marketing that sometimes it can get overwhelming, especially if you are just starting out. What you learn can be translated into cash when you apply your knowledge to succeeding online. We hear a lot about people making obscene amounts of money online. Most of it is true. Some of it is just plain hype.

The true secret to creating a successful Internet business is pure determination. Most people fail just at the moment they are about to succeed. Why? Because they give up. They lack the true passion that it takes to succeed. As long as you keep trying, you’ll never fail.

Below is a list of what most success stories feel are the most important ingredients for Internet success:

Sincere passion. In order to be successful, you must be completely passionate about your business and your success. If you don’t have “sincere” passion, you won’t have the necessary personal drive that it takes to succeed.

Your own domain. Businesses hosted on a free server are not taken seriously and are generally considered to be unprofessional. If a company doesn’t care enough about its business to get its own domain name, potential customers may not feel comfortable doing business with them. A company with its own domain name and a professional looking website will have a much higher rate of success when compared with most business sites hosted on free servers. Your domain name should be broad enough that you can grow your business without making that name obsolete.

You must provide your visitors with fresh content on a continual basis. To create a steady stream of traffic to your website, you must give your visitors a reason to visit and continue to visit in the future. Text should be easy to read and easy to assess. The basis of any website should be well written body text, even if you have the most amazing animations or videos to share.

Targeted traffic. Your website may receive hundreds of visitors each day. However, if they aren’t interested in the products or services you’re offering, your web traffic won’t mean a thing. You must drive a continuous stream of targeted traffic to your website.

Killer Sales Copy. Your words are the entire foundation of your business. Your product, website and marketing strategies all co-depend upon your words. You must learn how to write persuasive words specifically written for your targeted customer. You must feel your customers needs and write your copy with passion, excitement, and benefit.

Killer marketing strategy. Developing a successful marketing strategy is an essential part of your online success. In order to succeed, you must develop and implement a strategic plan that includes a great product, a website specifically designed to sell, and a killer marketing strategy.

Each plays an important role in your overall strategy and must be developed to its fullest potential. If even one step fails, your chances of success will be minimal.

Accepting credit cards is an absolute must. If you’re doing business on the Internet, you must provide your visitors with an easy online ordering process and the ability to pay for their order right online.

Your attitude is the most important factor in determining your success. You must think positively and be willing to tackle any obstacle that comes along. The fact is, you can do whatever you put your mind to. You simply have to believe you can and believe in yourself above all else.