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Which Targeted Segment Are You Marketing To? Part II:

Which Targeted Segment Are You Marketing To? Part II:
Lifestyle — Reach Consumers According To Their Habits

In sociology terms, a lifestyle is the manner in which a person or a group lives. This might include patterns of social associations, consumption, leisure, and modes of dress. A lifestyle characteristically also echoes an individual’s attitudes, ethics, or worldview. Having a particular lifestyle suggests either a cognizant or an unaware choice between two or more sets of behaviors.

The following is a partial listing of lifestyles that are found in the 21st century. For the goal of this list, we will define lifestyle as any routines of shared relations, consumption, dress, and recreation, that are significant enough to meaningfully influence the lives of a sector of the population, and therefore can be used as a basis of social classification.

It is worth observing that these are not exacting and well-definied categories. There may be substantial overlap between many of them, and any given person may identify as belonging to more than one group, and enjoying the activities associated with more than one. Into the bargain, many of these categories also contain subclasses and subcultures. Here is a list (non-conclusive, of course!) of major societal groups:

1. General lifestyles — this includes a wide variety,
such as Activism, Back to the land, Hippie, Rural,
Simple Living, and yes, even “Traditional,” whatever
that means!
2. Income- or occupation-based lifestyles
3. Consumption-based lifestyles
4. Lifestyles based on social and political issues
5. Lifestyle classifications used in marketing
6. Military lifestyles
7. Sexual lifestyles
8. Lifestyles based on spiritual or religious preferences
9. Musical subculture lifestyles
10. Lifestyles based on recreation

In business, the term lifestyles provides a means for targeting consumers. Advertisers and marketers are constantly endeavoring to match consumer aspirations with products. Here is a non-conclusive list for the marketing world:

1. Achievers
2. Affluent
3. Belongers (joiners)
4. Early adopters
5. Empty nesters
6. Emulators
7. Opinion leaders
8. Over-consumers
9. Survivors
10. Young singles
11. Yuppies

When promotional activity is shaped around the attitudes, interests, opinions, and way of life of buyers, lifestyle marketing functions best when businesses are able to connect with the manners in which their potential customers live. Consumers are absorbed in a certain way of life, and a savvy lifestyle marketing group will formulate an approach to flawlessly blend in with this way.

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Time Management: The Key to Success

Time management is the key to success in the workplace as well as in our personal lives. Without proper time management you cannot meet your daily goals or finish your work on time. You will ultimately fail in your business and your life will be filled with stress.

One of the ways to ensure that you are performing your job to your utmost ability is to practice time management skills. By making the best and most effective use of your time, you can ultimately achieve your goals and ambitions and be a success.

Time management includes making goals and taking the effective steps necessarily to meet them. You will need to make an assessment of your goals and ambitions and write them down. This is the beginning of creating a plan that will help you be a success.

Studies have shown that those who write down their goals, dreams, and aspirations have a higher rate of achieving those dreams then those who never take the time for personal or professional assessments. You should have many notebooks that are full of your dreams.

There are only 24 hours in a day, so you must make sure that you are doing everything possible, within your power, to make the most out of each day to reach your goals. In fact, those who make their goals suffer less depression and anxiety in their lives.

Time management also means that you have to save time for emergencies. What this means is that no matter how much planning you strive for, emergencies will arise and you will have to have a certain degree of flexibility to deal with these issues when they occur.

You should also make sure that when planning your goals that you dont overlook time for your family, your spiritual or religious activities, and downtime for yourself as well. Make sure that you include these activities in your long and short-term goals.

Planning is the key to making sure that your time is spent efficiently and effectively. You should find a time, the same time every day or night to assess your goals and create an effective list of the activities that you need to achieve that day.

By completing your list daily, and reviewing your achievements, you will find that you will be able to meet your goals easily and in an organized manner. When you review your days goals you should also ask yourself some specific questions about your productivity.

For example, ask yourself if you accomplished the most important tasks that you had assigned for yourself that day. If you didnt complete your goals, ask yourself where you went wrong. You can learn from your mistakes, as you can from your successes.

Dont beat yourself up if you dont complete your goals, just take the time to look over your list and assess where you went wrong or could use some improvement. If a phone call or a visitor sidetracked you, make a note of that.

As well, if you successfully accomplished some of your goals then you should note what it was that you did that led to the success and repeat the same procedure. You will find that effectively reviewing your day is the best way to maintain your success.

Once you identify areas where your time is being wasted, you must take steps to change the behavior or activity. Sometimes the biggest cause of mismanaging our time is due to boredom or a lack of focus. Some people have a harder time focusing than others.

If you are a natural daydreamer or prone to a lack of concentration, then you may need to take extra steps to ensure that you dont lose your focus during the day. Look for triggers that may distract you. By identifying these you will be able to plan around them.

Some triggers that may distract you could be phone calls, visitors, checking Email frequently, surfing the Internet, children, spouses, television and reading the news. Those who work from home have many more distractions available to them then others.

Plan your workday and do your best to remove these distractions. Some people are surprised to learn that to successfully work from home, may mean that someone else needs to watch the children. It can be very difficult to juggle both work and kids.

By preparing for your day, you will find that planning is the key to time management and is a vital key to unlocking the door to your success. Effective time management is important to reach and attain your dreams, goals, and aspirations.