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Tag Archives: 21st Century

Which Targeted Segment Are You Marketing To? Part II:

Which Targeted Segment Are You Marketing To? Part II:
Lifestyle — Reach Consumers According To Their Habits

In sociology terms, a lifestyle is the manner in which a person or a group lives. This might include patterns of social associations, consumption, leisure, and modes of dress. A lifestyle characteristically also echoes an individual’s attitudes, ethics, or worldview. Having a particular lifestyle suggests either a cognizant or an unaware choice between two or more sets of behaviors.

The following is a partial listing of lifestyles that are found in the 21st century. For the goal of this list, we will define lifestyle as any routines of shared relations, consumption, dress, and recreation, that are significant enough to meaningfully influence the lives of a sector of the population, and therefore can be used as a basis of social classification.

It is worth observing that these are not exacting and well-definied categories. There may be substantial overlap between many of them, and any given person may identify as belonging to more than one group, and enjoying the activities associated with more than one. Into the bargain, many of these categories also contain subclasses and subcultures. Here is a list (non-conclusive, of course!) of major societal groups:

1. General lifestyles — this includes a wide variety,
such as Activism, Back to the land, Hippie, Rural,
Simple Living, and yes, even “Traditional,” whatever
that means!
2. Income- or occupation-based lifestyles
3. Consumption-based lifestyles
4. Lifestyles based on social and political issues
5. Lifestyle classifications used in marketing
6. Military lifestyles
7. Sexual lifestyles
8. Lifestyles based on spiritual or religious preferences
9. Musical subculture lifestyles
10. Lifestyles based on recreation

In business, the term lifestyles provides a means for targeting consumers. Advertisers and marketers are constantly endeavoring to match consumer aspirations with products. Here is a non-conclusive list for the marketing world:

1. Achievers
2. Affluent
3. Belongers (joiners)
4. Early adopters
5. Empty nesters
6. Emulators
7. Opinion leaders
8. Over-consumers
9. Survivors
10. Young singles
11. Yuppies

When promotional activity is shaped around the attitudes, interests, opinions, and way of life of buyers, lifestyle marketing functions best when businesses are able to connect with the manners in which their potential customers live. Consumers are absorbed in a certain way of life, and a savvy lifestyle marketing group will formulate an approach to flawlessly blend in with this way.

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Public Domain, Part 3: Our Pre-1923 Writers Were Very Kind

Public Domain, Part 3: Our Pre-1923 Writers Were Very Kind

Public Domain Works Pre-1923

The title of this article has been an attempt to give thanks to many creative works authors of the past (pre-1923), whose works have fallen into the public domain. Today in the early 21st century, we now have access to all of those works. To me, this is both an honor and a heartfelt responsibility, to take these works and publish anew. We are given the right — and the honor — to ensure that the works have a new life and are not lost in dim reaches of memory.

The phrase body of creative works and other data or knowledge includes music, literary works, artworks, inventions, movies, and scientific ideas — just to name a few. This, of course, includes all works published before 1923, and with the right conditions, works published up until 1978. A modern marketer could locate such works, repackage them, and sell them anew, for a profit.

Seeking out public domain works is prone to being a tedious job. It can take many hours just to locate one or two good publications. These are writings created by many authors, and it has been legally acknowledged that their works are public domain, which means anybody can use the works for any type of purpose that they want.

While a huge portion of this material can be labelled “fair use,” not all of the works placed into the public domain database are free of copyright limitations. Currently, works published 75 years ago are evaluated as being public domain. Those published from 1924-1963 ;might be in the public domain, but only IF the proper copyright was not renewed.

Some writers, in current times, have relinquished their rights to their works. Now, it is out there for the anyone in the general public to utilize. You can do it and make money by selling the works in digital format. Or you could consider selling advertising. The public domain is chock full of literary works, books, videos, audio, software, journals, music sheets, and government publications and presentations that you can use in any way you desire. It is possible to create unlimited wealth with just a tiny bit of creativity.

You might create an audio Ebook by merely recording yourself reading it as is. By modifying it to fit suit your own work, your conversion to a tape, CD, or DVD, really does increase the works perceived as well as real value.

For example, a quick search for the keyword psychology will return a search engine results page of fascinating publications like The Journal of Abnormal Psychology, which turned out to be a 10 volume set. One of the main points of this article is to point out that expiring the copyright can essentially confer new life to these works that now only reside in lost corners of the public domain. Of course, some of these works have been so admired that theyve been re-published many times, by many separate publishers, that theyve never truly been out of print.

There are so many works in the public domain out there, you basically could never run out of information to publish. There happen to be millions of public domain works that anybody can rewrite and revitalize, add their own name as author, and sell — and they can even copyright and stop others from selling what has now become a derivative work.

No one other than the creator of this new work should have the freedom to profit from the work, or use it in any manner, without endorsement and approval from the new works creator. The proprietary things done to an old work, becomes copyrightable.

The superb ingredient of this area of law is that not only can the derivative works creator profit from the work itself, but the rights to the work are completely transferable. This is not so with reproduction and marketing rights of a current, copyrighted work, where the original creator customarily retains copyright and almost never allows others to alter his or her work or republish it.

With the advent of the Internet, this very situation raises new possibilities. We have seen the rise of what is now known as resell rights and also private label rights. As a Net marketer, it would be very good to explore these, as there is a lot of money being made by selling Resell Rights and packages of Private Label Rights items.

Indeed, pre-1923 knowledge product creators left us a very kind legacy. I like to think that somehow they are elated that their works are being published anew.

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PODCasting: When iPOd met Broadcasting

Before we even contemplate reading on about podcasting, we need to define several terms that we need to be aware of because we wont be able to comprehend what podcasting is all about without the basic understanding of these basic terminologies used.

Let us first define what broadcasting is all about. Or what an iPod is. We also need to know what a digital audio player is and what it does. Or what are digital music files. We also need to know what the different audio file formats are.

Read on to find all about these and more.

The distribution of video and/or audio signals that are received or listened to by a large group that is either the whole public or a larger audience of the listening public is better known as broadcasting. And the internet is one medium of how to broadcast music around the world. It can be narrow (narrowcasting) or broad, traditional like those in radio and television via antenna or cable or modern via the World Wide Web (webcasting) and now podcasting.

But what is the iPod? Is this something new? Can this deliver what people want? Does everybody need an iPod? How come some just cannot live without their iPod stuck between their ears all the time?

iPod is a 21st century gadget developed by the same type of people who made the processors smaller and smaller. iPod used to be what the Generation Xers or Baby Boomers would generally call the walkman or the boom box. Imagine jogging without a walkman? Then came the CD players for sports enthusiasts, those CD players that played the songs even if it was running at the speed of the wearer. Then more developments and evolution came and so we have the iPod from Apple Computer.

It is an innovative digital audio player produced and marketed by the Apple Computer. And what is its purpose? It enables music files in digital format to be played. Then again, what is a digital audio player? And what are digital music files? A gadget that can store, play, and organize digital music files. If you think iPod is the only digital audio player available in the market, then youre in for a surprise because there are three kinds of digital audio players and iPod is just one of them. The other two are: the MP3 CD players and flash-based players. iPod belong to those hard-drive based players or more linguistically known as digital jukeboxes. MP3 CD players are your ordinary, run-of-the-mill players that can play audio CDs and other home-made data CDs that have digital audio files or MP3s. Flash-based players use memory cards that are plugged into USB ports that can hold internal or external media audio files. The memory cards can be extended and upgraded with additional memory as card memory ranges from 128MB (megabyte) to 1GB (gigabyte). iPod is a digital jukebox as it is capable of accessing and reading digital audio files contained in a hard drive. It is an improvement from the flash-players as it has a higher memory capacity that ranges from 1.5 gigabyte to 100 gigabyte. With that capacity, even your entire song collection can fit in just one player.

Digital music files are under the audio file format division. To be able to store audio data in a computer, the audio data need to be in a file format that is compatible with WAV, FLAC, PCM, AU, TTM, Ogg Vorbis (OGG), MP3, Advanced Audio Codec (AAC) or the Windows Media Audio (WMA). So what are all these 2-4letter extensions? There are two kinds of audio file formats that you can use, if you were to create your own audio files. The first type is the lossless format which includes the first five extensions: WAV, FLAC, PCM, AU, and TTM. The other format has a lossy compression, of which the last four extensions belong: Ogg Vorbis (OGG), MP3, AAC or the WMA.

Now that we have established what the different terms mean, we come to podcasting.

Portmanteau words such as podcasting evolved due to the internet revolution. It has combined the words “iPod” and “broadcasting” and came up with podcasting. Due to its evolution, it can be deceptive as it does not require that you have an iPod or other types of players.

Podcasting has evolved to mean the transmission of audio broadcasts through the internet. It allows users to avail of files that are usually in MP3 format to be fed onto their portable digital audio players or onto their desktop computers. It is different from the other form of internet medium as it is of the model of subscription type. The file that is enclosed is fed via Atom or RSS. Nowadays, podcasting makes it possible for private individuals and producers to create their own radio shows. And so what podcasting is all about is the newest way of bringing the world closer to home.

PODCasting: When iPOd met Broadcasting

Before we even contemplate reading on about podcasting, we need to define several terms that we need to be aware of because we wont be able to comprehend what podcasting is all about without the basic understanding of these basic terminologies used.

Let us first define what broadcasting is all about. Or what an iPod is. We also need to know what a digital audio player is and what it does. Or what are digital music files. We also need to know what the different audio file formats are.

Read on to find all about these and more.

The distribution of video and/or audio signals that are received or listened to by a large group that is either the whole public or a larger audience of the listening public is better known as broadcasting. And the internet is one medium of how to broadcast music around the world. It can be narrow (narrowcasting) or broad, traditional like those in radio and television via antenna or cable or modern via the World Wide Web (webcasting) and now podcasting.

But what is the iPod? Is this something new? Can this deliver what people want? Does everybody need an iPod? How come some just cannot live without their iPod stuck between their ears all the time?

iPod is a 21st century gadget developed by the same type of people who made the processors smaller and smaller. iPod used to be what the Generation Xers or Baby Boomers would generally call the walkman or the boom box. Imagine jogging without a walkman? Then came the CD players for sports enthusiasts, those CD players that played the songs even if it was running at the speed of the wearer. Then more developments and evolution came and so we have the iPod from Apple Computer.

It is an innovative digital audio player produced and marketed by the Apple Computer. And what is its purpose? It enables music files in digital format to be played. Then again, what is a digital audio player? And what are digital music files? A gadget that can store, play, and organize digital music files. If you think iPod is the only digital audio player available in the market, then youre in for a surprise because there are three kinds of digital audio players and iPod is just one of them. The other two are: the MP3 CD players and flash-based players. iPod belong to those hard-drive based players or more linguistically known as digital jukeboxes. MP3 CD players are your ordinary, run-of-the-mill players that can play audio CDs and other home-made data CDs that have digital audio files or MP3s. Flash-based players use memory cards that are plugged into USB ports that can hold internal or external media audio files. The memory cards can be extended and upgraded with additional memory as card memory ranges from 128MB (megabyte) to 1GB (gigabyte). iPod is a digital jukebox as it is capable of accessing and reading digital audio files contained in a hard drive. It is an improvement from the flash-players as it has a higher memory capacity that ranges from 1.5 gigabyte to 100 gigabyte. With that capacity, even your entire song collection can fit in just one player.

Digital music files are under the audio file format division. To be able to store audio data in a computer, the audio data need to be in a file format that is compatible with WAV, FLAC, PCM, AU, TTM, Ogg Vorbis (OGG), MP3, Advanced Audio Codec (AAC) or the Windows Media Audio (WMA). So what are all these 2-4letter extensions? There are two kinds of audio file formats that you can use, if you were to create your own audio files. The first type is the lossless format which includes the first five extensions: WAV, FLAC, PCM, AU, and TTM. The other format has a lossy compression, of which the last four extensions belong: Ogg Vorbis (OGG), MP3, AAC or the WMA.

Now that we have established what the different terms mean, we come to podcasting.

Portmanteau words such as podcasting evolved due to the internet revolution. It has combined the words “iPod” and “broadcasting” and came up with podcasting. Due to its evolution, it can be deceptive as it does not require that you have an iPod or other types of players.

Podcasting has evolved to mean the transmission of audio broadcasts through the internet. It allows users to avail of files that are usually in MP3 format to be fed onto their portable digital audio players or onto their desktop computers. It is different from the other form of internet medium as it is of the model of subscription type. The file that is enclosed is fed via Atom or RSS. Nowadays, podcasting makes it possible for private individuals and producers to create their own radio shows. And so what podcasting is all about is the newest way of bringing the world closer to home.

Information Overload And The Internet Marketer, Part 2: Stress Management

Information Overload And The Internet Marketer, Part 2: Stress Management Tactics

Information overload happens when you are attempting to learn too much, too fast.

What a statement for the 21st Century! I can just hear the groans — this is the INTERNET! Of course its too much, too fast! Because you are an Internet marketer, I am guessing that you just think that stress comes with the territory. But, does it have to? Lets explore what we might be able to do to alleviate this.

A lot of the stress and apprehension, and our sense of overload that we carry comes from feeling our lives are out of control. We plainly feel overloaded. Is this a new thing? Is this a part and parcel of having entered a new century?

Ponder this quote, and decide for yourself whether or not this came from a post-Y2K speech:

…[W]e don’t know what information is relevant, and what
information is irrelevant to our lives. Second, we have
directed all of our energies and intelligence to inventing
machinery that does nothing but increase the supply of
information. As a consequence, our defenses against information
glut have broken down; our information immune system is
inoperable. We don’t know how to filter it out; we don’t know
how to reduce it; we don’t know to use it. We suffer from a
kind of cultural AIDS.

~Neil Postman

Resource: http://www.eff.org/Net_culture/Criticisms/informing_ourselves_to_death.paper

This speech was made in 1990! Not in 2006 at the writing of this article. Weve been dealing with technology-driven overload for much more than two decades.

Are you suffering from business stress? Business stress is experienced during times of conflict, heavy loads, bereavement, illness, anxiety, or fear. It is a description of the frenetic pace of business life. Everybody responds in different ways to stress. Some people are able to cope and take it in their stride, but others find the burden is too heavy, and buckle under the strain.

Taking the necessary steps to prepare yourself for the stress and , many times, the rejection that all new businesses confront ,will allow you to develop your background and experience and create a truly successful business.

Surveys indicate that stress levels are at an all-time high, and a key source of that stress is information overload. There is a tremendous amount of information on the Internet. If you move toward it judiciously, you will benefit. If you don’t approach it shrewdly, you may end up suffering from information overload. One common reaction is to start pitching large portions of your saved info into the E-File 13. And you probably are deleting some really good, needed information mixed in with all that junk mail you receive.

Your office space and your computer workspace are mirror images of you and your business. An organized, shipshape workspace will allow you to be more productive and less stressed. Once you devise your plan for keeping what is essential and throwing the accumulated junk away, you will suddenly find that your surroundings are very pleasant and not so conducive to the info overload youve been dealing with. You will stop losing so much time searching for files. As a matter of fact, you might even find yourself with enough time for an evening out!

Always keep in mind one of your top reasons for entering the world of online business, and leaving behind the nine-to-five routine. You are in this to have FUN! Dont let temporary activities create stress. Dont feel like you have to do every single thing perfectly. Interact with visitors to your site, and create a real community of like-minded folks. Perhaps you could even include your experiences with information overload and stress to your newsletter readers. It would open the door to real conversation where everyone will learn new ways of dealing with our digital age.

I will leave you with two quite brilliant observations about dealing with stress:

Half our life is spent trying to find something to do with
the time we have rushed through life trying to save.
~Will Rogers, Autobiography, 1949

There’s never enough time to do all the nothing you want.
~Bill Watterson, Calvin and Hobbes

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