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What NEVER to say in an email or sales page

What NEVER to say in an email or sales page

Do not ask for the order. Inform & educate instead.

Avoiding rejection and educate your customers at the same
time.

Emails and Sales pages are a way to express and market your
products. Certain things will make your marketing a
success; one of them is good content. Customers take a
close look at how you present your content; express it in
your own thoughts to sell the products.

Of course, there are bad moves in any business. Here are
the things you must never say in an email or sales page –
what better way to annoy customers when you constantly
insist on making a sale, you end up with nothing. These
kinds of things are very common in some new sales pages
where the owner didnt take up Internet marketing lessons.

Educate your customers. Educating your customers should be
the focus of all your marketing efforts. The more you
explain to them how your product or service works, the more
value they will perceive, and the more they will appreciate
what you can do for them. This is especially true if you
are doing something that is different from your
competition.

Just tell them how you manufacture the products, the
material you use, the process, how to get the product, if
you travel, if you have to study, how many people you
employ, performance, technical investment, etc.. People
cannot appreciate the investment, education, or all you
have gone through until you share this information with
them.

Prospects and customers expect you to educate them about
your product and industry, not just sell it to them. You
know your industry inside and out. You know why your
product is better than everyone else’s, but it may take
some convincing effort to turn a prospect into a customer.
This generally cannot be accomplished through a single ad
or a message on your website. The best way to do this is to
let your customers learn about your products first.

So, you need to convince the prospect to take precious time
to understand why yours is the best merchandise around.
Give them free information. Three effective communication
vehicles include person-to-person communication or
seminars, if you prefer to do it offline; next, through the
mail or direct mail; or on the Internet via Search Engine
Optimization and email newsletters.

Exploit the use of the Internet. Information is a very good
way to let your customers know what you offer on your site.
You need to dissipate your information through emails.
Similar to postal mail, email campaigns are often
education-based in the form of a monthly newsletter. The
cost of delivery is significantly less because the
information is transmitted electronically and not through
the Post Office.

Direct Mail is more than direct response. Contrary to
popular belief, not all direct mail invokes an immediate
call to action. Response rate is a popular term in our
industry, and numbers like 1% and 2% are good figures.

An information-based direct mail campaign, however, isn’t
concerned with response rate. Its goal is to educate the
prospect over a period of time, so that when the individual
is ready to buy, s/he will turn to only one place – the
company that was nice enough to explain the industry and
describe product differences in a soft-sell way.

E-mail newsletters can include top stories of the month,
questions and answers from a past newsletter, or lead-ins
to informational articles housed on your website. Including
only the lead-in or an introduction of newsletters enables
a shorter email and motivates the prospect to visit your
website. After reading the information-based article, the
individual is just one click away from the rest of your
website.

Search Engine Optimization is a good way to attract
prospects. People look to Internet search engines to solve
their problems. The industry knowledge housed on your
website just might provide the answers they are looking for
and they’ll remember where they’ve found it.

You can also try to engage in forum sites to educate others
and refer them to your product. You can also put a link in
your signature to guide them directly to your site. All of
them can be used in a good way to earn more profits and
have a good relationship with your customers.

What NEVER to say in an email or salespage

Do not ask for the order. Inform & educate instead.

Avoiding rejection and educate your customers at the same time.

Emails and Salespages are a way to express and market your products, certain things will make your marketing a success, one of them are good content. Customers take a close look at how you present them; express them in your own thoughts to sell the products.

Of course there are bad moves in any business. Here the things you must never say in an email or salespage, what better way to annoy customers when you instantly insist to make a sale, you end up with nothing. These kinds of things are very common in some new salespage where the owner didnt take up internet marketing lessons.

Educate your customers. Educating your customers should be the focus of all your marketing efforts. The more you explain to them about how your product or service works, the more value they will perceive, and the more they will appreciate what you can do for them. This is especially true if you are doing something different than your competition.

Just tell them how you manufacture the products, the material you use, the process, how to get to the product, if you travel, if you have to study, how many people you employ, performance, technical investment etc.. People cannot appreciate the investment, education, or all you have gone through until you share this information with them.

Prospects and customers expect you to educate them about your product and industry, not just sell to them. You know your industry inside and out. You know why your product is better than everyone else’s but it may take some convincing effort to turn a prospect into a customer. This generally cannot be accomplished through a single ad or a message on your website. The best way to do this is to let your customers learn your products first.

So, you need to convince the prospect to take precious time to understand why yours is the best merchandise around. Give them free information. Three effective communication vehicles include person-to-person communication or seminars, if you prefer to do it offline, next, through the mail or direct mail, or on the Internet via Search Engine Optimization and email newsletters.

Exploit the use of the internet. Information is a very good way to let your customers know what you offer in your site. You need to dissipate your info thru emails. Similar to postal mail, e-mail campaigns-often in the form of a monthly newsletter is education-based. The cost of delivery is significantly less because the information is transmitted electronically and not through the Post Office.

Direct Mail is more than direct response. Contrary to popular belief, not all direct mail invokes an immediate call to action. Response rate is a popular term in our industry, and numbers like 1% and 2% are of good figures.

An information-based direct mail campaign, however, isn’t concerned with response rate. Its goal is to educate the prospect over a period of time, so that when the individual is ready to buy, s/he would turn to only one place – the company that was nice enough to explain the industry and describe product differences in a non-hard-sell way.

E-mail newsletters can include top stories of the month, questions and answers from a past newsletter, or lead-ins to informational articles housed on your website. Including only the lead-in or an introduction of newsletters enables a shorter email and motivates the prospect to visit your website. After reading the information-based article, the individual is just one click away from the rest of your website.

Search Engine Optimization is a good way to attract prospects. People look to Internet search engines to solve their problems. The industry knowledge housed on your website just might provide the answers they are looking for and they’ll remember where they found it.

You can also try to engage in a forum sites to educate others and refer them to your product. You can also put a link in your signature to guide them directly to your site. All of them can be used for a good way to earn more profits and have a good relationship with your customers.

What Da Vinci taught me about Internet marketing

The man tells it all; his works are some of the best in the
world – in his personality, in his inspiring accounts for
his thirst for perfection.

In the present day, Internet marketing can also be molded
as his work is comparable to yours when you work in this
kind of business. Here are some ways to let you create your
perfect niche in this Internet era.

Can you make money on the Internet and the World Wide Web?
Thousands of other small business people are making money
and saving money right now in this new communications
medium.

But if you want to set up shop on the Net, it’s important
for you to be just as professional, business-like, and
cautious as you would be in any other new venture. So I
suggest taking the time to learn the Internet and develop a
strategy.

Get to know the Internet. Do plenty of exploring. If you’re
already on the Net, you’re way ahead of the pack. I’ve run
into plenty of people who are gung ho on advertising on the
Internet before they’ve even got their own account.

You need to know what you’re getting into. Sure, you can
hire someone to set up a Web site for you. Nothing wrong
with that. But this is your business, and you should have a
good feeling for how it’s being promoted. You know your
business better than anyone else.

Be a resource. Internet users expect information. Make sure
your message is more than just hype. Be an information
provider. Participate in online discussion groups and be
helpful. Provide useful background information about your
industry, your specialties, and your areas of expertise.
You will become known as an expert on the Internet.

Use online discussion groups for “soft-selling.” Newsgroups
and e-mail discussion groups can be fertile fields for
marketing. But watch out! Most groups don’t tolerate
commercial postings.

Check your email regularly. People on the Internet expect
fast responses. I recommend checking your e-mail messages
twice a day. Respond as quickly as possible. This shows
that you’re serious about your Internet presence and that
you care.

Keep your World Wide Web site changing, so people will come
back.

Repeat visitors are more likely to become clients or
buyers, and they’re more likely to recommend your site to
others. To draw users back to your site, you need to keep
it changing. Update your material. Add new features, new
resources, and new information.

Use correct spelling, punctuation, and grammar. Project a
professional image by correct writing. Even if it’s a lowly
e-mail message, double-check it for typos or vague
language.

Include a clear call to action in your message.

What do you want the user to do after he or she has seen or
heard your presentation? Purchase a product? Request a
proposal and price quotation? Join a mailing list? Ask for
more information?

Let them know what you want them to do and ask them to do
it in clear, direct terms. Make it easy for them to
respond. Set up a response mechanism — a direct e-mail
link, a form to fill out, a button to click. The more
direct and immediate, the better. A phone number, a fax
number, or a postal mail address is a second choice, but
better than nothing.

Promote your Internet presence through offline channels.

Let your regular customers and the public know about your
Internet presence. Put your email address and URL on your
business cards, stationery, ads, brochures, packaging,
signs — anything you can think of. Send out press
releases. Get the word out.

Marketing over the Internet and the World Wide Web can
bring results in the form of leads, direct sales,
publicity, and image-boosting. Get to know the medium. Work
up a sound strategy. Seek out appropriate online marketing
methods that will get your selling message across while
respecting other Internet users. As Da vinci strived for
perfection to gain success, so should you. Never leave any
stone unturned. Da Vinci had success that brought his name
centuries upon centuries of publicity; you should emulate
this.

What Da Vinci taught me about Internet marketing

The man tells it all, his works are one of the best in the world, in his personality, His inspiring accounts for the thirst for perfections, his works, I cannot agree more on how it will let you make works like him.

In the present day, internet marketing can also be molded thru his work being comparable to your own ways in this kind of business. Here are some ways to let you create your perfect niche in this internet era.

Can you make money on the Internet and the World-Wide Web? Thousands of other small business people are making money and saving money right now in this new communications medium.

But if you want to set up shop on the Net, it’s important for you to be just as professional, businesslike, and cautious as you would be in any other new venture. So I suggest take time to get to know the Internet and to develop a strategy.

Here in this free report I’ll clue you in on a few vital tips that will give you a good head start.

Get to know the Internet. Do plenty of exploring. If you’re already on the Net, you’re way ahead of the pack. I’ve run into plenty of people who are gung ho to advertise on the Internet before they’ve even got their own account.

You need to know what you’re getting into. Sure, you can hire someone to set up a Web site for you. Nothing wrong with that. But this is your business, and you should have a good feeling for how it’s being promoted. You know your business better than anyone else.

Be a resource. Internet users expect information. Make sure your message is more than just hype. Be an information provider. Participate in online discussion groups, and be helpful. Provide useful background information about your industry, your specialties, and your areas of expertise. You will become known as an expert on the Internet.

Use online discussion groups for “soft-selling.” Newsgroups and e-mail discussion groups can be fertile fields for marketing. But watch out! Most groups don’t tolerate commercial postings.

Check your e-mail regularly. People on the Internet expect fast response. I recommend checking your e-mail messages twice a day. Respond as quickly as possible. This shows that you’re serious about your Internet presence and that you care.

Keep your World Wide Web site changing, so people will come back.

Repeat visitors are more likely to become clients or buyers, and they’re more likely to recommend your site to others. To draw users back to your site, you need to keep it changing. Update your material. Add new features, new resources and new information.

Use correct spelling, punctuation, and grammar. Project a professional image by correct writing. Even if it’s a lowly e-mail message, double-check it for typos or vague language.

Include a clear call to action in your message.

What do you want the user do after he or she has followed your presentation? Purchase a product? Request a proposal and price quotation? Join a mailing list? Ask for more information?

Let them know what you want them to do, and ask them to do it in clear, direct terms. Make it easy for them to respond. Set up a response mechanism — a direct e-mail link, a form to fill out, a button to click. The more direct and immediate the better. A phone number, a fax number, or a postal mail address is a second choice but better than nothing.

Promote your Internet presence through offline channels.

Let your regular customers and the public know about your Internet presence. Put your e-mail address and URL on your business cards, stationery, ads, brochures, packaging, signage — anything you can think of. Send out press releases. Get the word out.

Marketing over the Internet and the World-Wide Web can bring results in the form of leads, direct sales, publicity, and image-boosting. Get to know the medium. Work up a sound strategy. Seek out appropriate online marketing methods that will get your selling message across while respecting other Internet users. As Da vinci strived for perfection to gain success, so should you. Never leave any stone unturned. Da Vinci had success that brought his name centuries upon centuries, emulate this.

WHAT TO DO WHEN SPAM BLOCKERS DO NOT WORK

If SPAM in space makes Hormel executives smile, SPAM in cyberspace makes them grimace, and understandably so. That’s because they’ve watched their carefully cultivated international trademark become generic Internet slang for unwanted junk mail. How and when SPAM entered the Internet vernacular for junk mail is anyone’s guess, but the fact remains that when someone sends you unsolicited junk mail, netizens (citizens of the Net) will say you’ve been “spammed”.

In the olden days, the most popular way to fight spam was also the easiest. All you have to do is to delete the spam mail on receipt, and never, ever reply to spam mail. Though, this could be a very tedious work especially if you receive tons of spam messages a day.

Nowadays, computer geniuses had come up with a greater, more effective, and relatively easier way of blocking the spam mail. This cyber space super hero comes in the form of a spam blocker. With spam blocker, blocking mail from spammers is just a click away. Though, there are instances that spam blockers malfunctions or they just don’t operate effectively.

That’s why in times like this, it is extremely important for you to identify a potential spam attack instantly. A relatively slow system performance could trigger your instinct for red alert, as this might be a potential spam attack. There maybe instances that your system is no longer capable of receiving emails. This may be due to a slow processing of hefty amount of mails, or your spam blocker was not able to detect a spam and your system had already suffered a spam attack.

In the event that your spam blocker was not clever enough to know that an imminent danger is on the way and you discover that you are a victim of spamming, it’s a must that you do the following:

First Aid #1: Know your enemies!

Don’t be left in the battle staring at a blank wall. Do a little investigation and know where your email had come from. You can do this by checking the headers, and immediately reconfigure your proxy servers to curb another possible entry of that same address.

Tip #2: Ask for help.

Advise your current Internet Service Provider or ISP for any spam attack. Ask them if they can change the settings of their proxy servers to impede another attack when the suspected address will be able to penetrate to your system again.

Tip #3: Do a little investigation.

Follow up with sites that possibly hosted the attack, like the ISPs you identified in your investigation of the problem, so as to alert them to the activity.

Tip #4: Go for the professional.

Notify the any group that works with the Internet community so as to smooth the progress of its replies to computer security incidents involving Internet hosts. These groups provide 24-hour technical assistance fro responding to computer security incidents, assistance, seminars, and technical documents.

Tip #5: Look for the best strategy.

Usually, e-mail clients provide their own spam blockers. Also, you can also block spam mails through firewalls.

Also, there are other alternatives wherein you can use a different strategy for blocking spamming. You can use a smap. Or you may resort to more simple options like updating your e-mail software and maintaining patches, updates, and bug fixes given by your e-mail provider.

There are many ways to get spam blockers on the Internet. All you have to do is to shop around and look for the spam blocker that could serve you best.

In reality, there is no way to actually prevent e-mail spamming. However, through spam blockers you can at least protect yourself and decrease the likelihood of a spamming attack.

Moreover, doing these five simple steps may not guarantee absolute solution to the problem or may act as alternatives for spam blockers. Keep in mind that as you try to identify the source of the email, the author of the attack may be under an alias and attempting to hide his or her true identity. Thus, it would be harder for you to prevent further spam attacks.

Indeed, it’s almost impossible to actually prevent spamming. However, you can put up a good fight through educating yourself about unwanted commercial email and spam. As they say, an ounce of prevention is better than a pound of cure.

WHAT TO DO WHEN SPAM BLOCKERS DO NOT WORK

If SPAM in space makes Hormel executives smile, SPAM in cyberspace makes them grimace, and understandably so. That’s because they’ve watched their carefully cultivated international trademark become generic Internet slang for unwanted junk mail. How and when SPAM entered the Internet vernacular for junk mail is anyone’s guess, but the fact remains that when someone sends you unsolicited junk mail, netizens (citizens of the Net) will say you’ve been “spammed”.

In the olden days, the most popular way to fight spam was also the easiest. All you have to do is to delete the spam mail on receipt, and never, ever reply to spam mail. Though, this could be a very tedious work especially if you receive tons of spam messages a day.

Nowadays, computer geniuses had come up with a greater, more effective, and relatively easier way of blocking the spam mail. This cyber space super hero comes in the form of a spam blocker. With spam blocker, blocking mail from spammers is just a click away. Though, there are instances that spam blockers malfunctions or they just don’t operate effectively.

That’s why in times like this, it is extremely important for you to identify a potential spam attack instantly. A relatively slow system performance could trigger your instinct for red alert, as this might be a potential spam attack. There maybe instances that your system is no longer capable of receiving emails. This may be due to a slow processing of hefty amount of mails, or your spam blocker was not able to detect a spam and your system had already suffered a spam attack.

In the event that your spam blocker was not clever enough to know that an imminent danger is on the way and you discover that you are a victim of spamming, it’s a must that you do the following:

First Aid #1: Know your enemies!

Don’t be left in the battle staring at a blank wall. Do a little investigation and know where your email had come from. You can do this by checking the headers, and immediately reconfigure your proxy servers to curb another possible entry of that same address.

Tip #2: Ask for help.

Advise your current Internet Service Provider or ISP for any spam attack. Ask them if they can change the settings of their proxy servers to impede another attack when the suspected address will be able to penetrate to your system again.

Tip #3: Do a little investigation.

Follow up with sites that possibly hosted the attack, like the ISPs you identified in your investigation of the problem, so as to alert them to the activity.

Tip #4: Go for the professional.

Notify the any group that works with the Internet community so as to smooth the progress of its replies to computer security incidents involving Internet hosts. These groups provide 24-hour technical assistance fro responding to computer security incidents, assistance, seminars, and technical documents.

Tip #5: Look for the best strategy.

Usually, e-mail clients provide their own spam blockers. Also, you can also block spam mails through firewalls.

Also, there are other alternatives wherein you can use a different strategy for blocking spamming. You can use a smap. Or you may resort to more simple options like updating your e-mail software and maintaining patches, updates, and bug fixes given by your e-mail provider.

There are many ways to get spam blockers on the Internet. All you have to do is to shop around and look for the spam blocker that could serve you best.

In reality, there is no way to actually prevent e-mail spamming. However, through spam blockers you can at least protect yourself and decrease the likelihood of a spamming attack.

Moreover, doing these five simple steps may not guarantee absolute solution to the problem or may act as alternatives for spam blockers. Keep in mind that as you try to identify the source of the email, the author of the attack may be under an alias and attempting to hide his or her true identity. Thus, it would be harder for you to prevent further spam attacks.

Indeed, it’s almost impossible to actually prevent spamming. However, you can put up a good fight through educating yourself about unwanted commercial email and spam. As they say, an ounce of prevention is better than a pound of cure.