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Why HTML is the Language of the New Century

Language is a vital tool for every person no matter what
his nationality, cultural identity, religion, or status in
life is. And because communication is essential in the life
of a person, language is a very important component of a
person’s social life.

One area in which language plays a very important role is
in marketing. In marketing products, services, or any other
thing, one would surely need to communicate or interact.

As we see an emerging trend of more and more businesses
marketing their products and services online, were again
seeing a new language gaining a lot of popularity in the
marketing scene.

That language is HTMLthe newest language of marketing, and
more importantly, the language of the new century.

So what is HTML? HTML is an acronym for Hypertext Markup
Language. This is the computer language used for the design
and creation of web pages and all other online information
posted on the Internet and read through web browsers. In
fact, you can read this article online with all the
designs, graphics, and templates surrounding it because of
HTML.

But the importance of HTML goes beyond just allowing you to
see this article online. Notice how beautifully or
creatively this article is arranged or how it is placed on
this page with all other content surrounding it. That, my
friends, is also made possible through HTML.

Aside from making a document readable online, HTML also
gives the article form and structure on the web page. But
the use of HTML still doesnt find its end there.

Again, you may notice on this page that blue underlined
text. That text is called links and they can direct you
from one web page to another. And as you might have already
guessed, those links are also made possible through HTML.

It is actually HTML that made the Internet convenient and
fun. And basically, the World Wide Web is very popular
today because of HTML.

Now that you know how important HTML is, you may just want
to take a look at what this language really looks like in
writing. Well, you can start by discovering how this page
looks in plain HTML. Just point the mouse to the View
button of your browsers menu bar, click it and choose
Source and alas! Youll see the HTML code that looks like
gibberish!

Now, dont despair. If the HTML code youve seen simply
doesnt make any sense to you, dont worry for you are not
alone. There are many people like you. In fact, a lot of
them have spent much of their life relying on the World
Wide Web for information, and yet, they are surprised when
they first see HTML code.

If youre a person who simply searches for information on
the Web, you probably wont need to understand HTML at all.
But if you are into marketing and you want to take
advantage of the benefits that online marketing can
provide, Im afraid you have to learn HTML.

Well, HTML is really not a very hard language to understand
and use. In fact, learning HTML can be easier than learning
a foreign language. All you need to do is spend some time
understanding the HTML tags, and sooner than you think, you
can make sense of the tags you first saw when you viewed
the HTML source of this web page.

Learning HTML can be a lot easier and faster if you have a
book to guide you.

When speaking about HTML learning guides, I cant fail to
mention the ebook created by John Delavera entitled My
Early Days on the Net. In this ebook, John chronicles his
experiences when he started working on the Internet.

More importantly, John shares in this ebook a lot of the
things he learned about HTML. Further, he made learning
HTML a lot easier for his readers. In fact, anyone can
learn all things about HTML in just one lesson in the
ebook! Is that amazing or what?

HTML is indeed the language of the new century, and as
online marketers, we need to understand the language and
learn how to use it. With ebooks like My Early Days on the
Net, taking advantage of this language becomes possible
for each and every one of us.

Why HTML is the Language of the New Century

Language is a vital tool for every person no matter what his nationality, cultural identity, religion or status in life is. And because communication is essential in the life of a person, language is a very important component of a person’s social life.

One area in which language plays a very important role is in marketing. In marketing products, services or any other thing, one would surely need to communicate or interact.

As we see an emerging trend of more and more businesses marketing their products and services online, were again seeing a new language gaining a lot of popularity in the marketing scene.

That language is HTMLthe newest language of marketing, and more importantly, the language of the new century.

So what is HTML? HTML is an acronym for Hypertext Markup Language. This is the computer language used for the design and creation of web pages and every other online information posted in the Internet and read through web browsers. In fact, you can read this article onlinewith all the designs, graphics and templates surrounding itbecause of HTML.

But the importance of HTML goes beyond just making you see this article online. Notice how beautifully or creatively this article is arranged, or how is it placed on this page with all other contents surrounding it. That, my friends, is also made possible through HTML.

Aside from making a document readable online, HTML also gives the article form and structure on the web page. But the use of HTML still doesnt find its end there.

Again, you may notice in this page those blue underlined texts. Those are called links and they can direct you from one web page to another. And as you might have already guessed, those links are also made possible through HTML.

It is actually HTML that made the Internet convenient and fun. And basically, the World Wide Web is very popular today because of HTML.

Now that you know how important HTML is, you may just want to take a look at what this language really looks like in writing. Well, you can start by discovering how this page looks like in plain HTML. Just point the mouse to the View button of your browsers menu bar, click it and choose Source and alas! Youll see the HTML code that looks like gibberish!

Now, dont despair. If the HTML code youve seen simply doesnt make any sense to you, dont worry for you are not alone. There are many people like you. In fact, a lot of them have spent much of their life relying on the World Wide Web for information and yet they are surprised when they first saw an HTML code.

If youre a person who simply searches for information on the web, you probably wont need to understand HTML at all. But if you are into marketing and you want to avail of the benefits that online marketing can provide, Im afraid you have to learn HTML.

Well, HTML is really not a very hard language to understand and use. In fact, learning HTML can be easier than learning a foreign language. All you need to do is spend some time understanding the HTML tags and sooner than what you think, you can be able to make sense of the tags you first saw by viewing the HTML source of this web page.

Learning HTML can be a lot easier and faster if you have a book to guide you.

When speaking about guides in learning HTML, I cant fail to mention the e-book created by John Delavera entitled My Early Days on the Net. In this e-book, John chronicles his experiences when he started working through the Internet.

More importantly, John shares in this e-book a lot of the things he learned about HTML. Further, he made learning HTML a lot easier for his readers. In fact, anyone can learn all things about HTML in just one lesson in the e-book! Is that amazing or what?

HTML is indeed the language of the new century and as online marketers, we need to understand the language and learn how to use it. With e-books like My Early Days on the Net, taking advantage of this language becomes possible for each and every one of us.

Which Targeted Segment Are You Marketing To? Part IV:

Which Targeted Segment Are You Marketing To? Part IV:
Interest Group — Successful Relationship Marketing

One of the fastest-growing areas of Internet marketing of recent months has been the veering away from high-competition arenas that are saturated with Big Boy companies as well as multi-thousands of customers. The savvy marketer is now looking closely at much smaller markets… niches that have gone unfulfilled as the throngs look to captivate buyers in oversaturated areas.

Niche Marketing. Using the power of the Internet to define small, interest-focused groups who are hungry for information, and many are feeling lost in the plethora of online information and limited abilities to find things on their own. Thats where YOU come in, with a plan for establishing close relationships with interest-specific buyers.

Relationship marketing is not a one-size-fits-all approach, because it encourages focusing on selected clusters of customers. Perhaps you already have a devoted list of consumers. One of the best tools for identifying attractive market segments is also one of the simplest: listening alertly to your clients comments and feedback. When your customers make suggestions, comments, or complaints, it is critical to listen as carefully as possible, attentive to the persons words.

An online survey can also supply further information about your customers demographics, the kinds of services that might interest them, and your prospective buyers motivation for paying for such services.

Here is a list of items for observation, when targeting your specific-interest group:

1. Size of the market — How common is the visitors
situation (or the need for service) in their specific-
interest area?

2. Obstacles to market entry — Does considerable
competition already exist for your proposed product
or service? If so, does your item offer some bonus
value or benefit that would help to be a magnet for
participants as well as retaining them?

3. Clients attitudes and activities — What
characteristics of your visitors behavior might be
valuable when assessing your market segment? For
example, do you offer services or products that are
recognized as ground-breaking or outside the
mainstream? These would be more likely to tempt
customers who tend to use new and innovative services.

As you explore all the possibilities and begin to communicate closely with the people who seek you out, you will find that you can fine-tune your offerings to meet the needs of your growing group of like-minded buyers. Over time, your products will become more and more specific to your particular group.

Congratulations, as you are successfully growing a niche market of your own making. Your business is unique, which is exactly what your customer is looking for!

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Which Targeted Segment Are You Marketing To? Part III:

Which Targeted Segment Are You Marketing To? Part III:
Lifestage — Different Ages, Different Stages

Lifestyles are becoming streamlined, customized, and individual. Lifestyle marketing becomes a fine-hued set of skills where you take a somewhat common product or service and redesign it for a niche segment. You learn to discover original and innovative pathways to your target audience. Every age group brings on the possibilities for capturing an entire segment of the population, for marketers who study and recognize the elements of change, and how it affects products.

Lifestyle marketing models are developed to corroborate the beliefs and core values of potential clients. Consumers are time and again changing their observations, outlooks, and spending patterns. This creates a need for considerable effort and research to keep track of these changes.

As an example, lets take the overall group of consumers who are either retired, or approaching retirement, and consider their needs, as viewed by a marketer intent on catering to the spending abilities of the so-called Baby-Boomer age group. More and more each day, many of the Boomers begin to think in terms of refocusing rather than retiring.

Refocusing would allow this person to give his or her employer the mental and actual boot out the door, leaving them free to do something they enjoy that would keep them active and alert. This new fork in the road might even bring in some supplementary income. Rather than refocusing on just one activity (somewhat like leaving one job for another), this individual is wanting to diversify their activities.

Perhaps some charity work, perhaps running a small Internet business, or perhaps some short-term, part-time work will fit them best. These people want to choose how much time they devote to any of their medley of choices. In this short scenario, keep a vision of the products and services that accompany the self-employed, older person. Products might range from software tools to automobiles! And this particular group, historically, is in a financial position to make major purchases.

The savvy marketer will not actually have to engineer new products, but instead, will innovate around the lifestyle, and repackage or tweak existing offerings to fit the need of the Boomer. Or, this could be applied to any targeted group.

Another factor that is setting hurdles in the lifestyle marketing equation is the inroad the Internet has created in buying patterns. Businesses must now take into consideration the online consumer, and base their product or service on the New Age consumers activity and shopping habits — which can also change in a hurry!

No matter your targeted lifestyle group, one of your primary challenges will be constant research and investigation. These are the keys to tapping into any group of consumers needs and wants, no matter the differing stages in life.

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Which Targeted Segment Are You Marketing To? Part II:

Which Targeted Segment Are You Marketing To? Part II:
Lifestyle — Reach Consumers According To Their Habits

In sociology terms, a lifestyle is the manner in which a person or a group lives. This might include patterns of social associations, consumption, leisure, and modes of dress. A lifestyle characteristically also echoes an individual’s attitudes, ethics, or worldview. Having a particular lifestyle suggests either a cognizant or an unaware choice between two or more sets of behaviors.

The following is a partial listing of lifestyles that are found in the 21st century. For the goal of this list, we will define lifestyle as any routines of shared relations, consumption, dress, and recreation, that are significant enough to meaningfully influence the lives of a sector of the population, and therefore can be used as a basis of social classification.

It is worth observing that these are not exacting and well-definied categories. There may be substantial overlap between many of them, and any given person may identify as belonging to more than one group, and enjoying the activities associated with more than one. Into the bargain, many of these categories also contain subclasses and subcultures. Here is a list (non-conclusive, of course!) of major societal groups:

1. General lifestyles — this includes a wide variety,
such as Activism, Back to the land, Hippie, Rural,
Simple Living, and yes, even “Traditional,” whatever
that means!
2. Income- or occupation-based lifestyles
3. Consumption-based lifestyles
4. Lifestyles based on social and political issues
5. Lifestyle classifications used in marketing
6. Military lifestyles
7. Sexual lifestyles
8. Lifestyles based on spiritual or religious preferences
9. Musical subculture lifestyles
10. Lifestyles based on recreation

In business, the term lifestyles provides a means for targeting consumers. Advertisers and marketers are constantly endeavoring to match consumer aspirations with products. Here is a non-conclusive list for the marketing world:

1. Achievers
2. Affluent
3. Belongers (joiners)
4. Early adopters
5. Empty nesters
6. Emulators
7. Opinion leaders
8. Over-consumers
9. Survivors
10. Young singles
11. Yuppies

When promotional activity is shaped around the attitudes, interests, opinions, and way of life of buyers, lifestyle marketing functions best when businesses are able to connect with the manners in which their potential customers live. Consumers are absorbed in a certain way of life, and a savvy lifestyle marketing group will formulate an approach to flawlessly blend in with this way.

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Which Targeted Segment Are You Marketing To? Part I:

Which Targeted Segment Are You Marketing To? Part I:
Multicultural, Ethnic Spaces

We have become not a melting pot but a
beautiful mosaic. Different people, different
beliefs, different yearnings, different hopes,
different dreams.

~Jimmy Carter

Ethnic decor — whether you are a member of the ethnic group or just have a great love of the artifacts of the group — is more a sentiment than a science. This has to do with art… with culture. When you say country, modern, French, Victorian, et cetera, an immediate picture comes to your mind.

Ethnic groups — for example Latinos or African Americans — view the world and services or products from a totally different viewpoint than Caucasian Americans. Their cultural standpoint, lifestyle, values, and taste are all different from the mainstream. This phenomenon transforms into unique product selection habits, buying processes, and manners in using products, for a particular set of goods or services.

The arena is wide open, in an international field, for ownership in ethnic markets. What exactly does this mean, when we say a targeted market is ownable? If something is ownable, then it is possible to have or possess that item, as property… or, to have control over it. In our discussion on marketing to certain segments of ethnic populations, this simply means that you have cornered a section of that market, and have developed a group of steady, satisfied, loyal customers. They will look to you for solutions and products, before going elsewhere.

For you as a business owner, the first step to finding ownable ethnic market spaces is to discover which groups of ethnic customers are either underserved, or are not actively being targeted by any industry’s product or services. You define the gap, and proceed to fill the need! A business owner will look for an ethnic market space with a differing set of values and perceived needs from mainstream consumers… which, in the USA, are Caucasian Americans. You will be surprised and delighted at these differences.

The most commanding element of discovering an untapped market of ethnic customers is the perceived need — which migh be basic functionality, or extra comfort or luxury. One might believe that this is also accurate for the general market, but a savvy marketer understands that this discernment of need might be widely different from mainstream buyers.

An additional key factor for locating potential monopoly spaces (Definition: You have garnered a large, responsive area of a broad target market. They are loyal to you for having met specific needs) is to scrutinize ethnic spaces overlooked by your competition.

Even in the multicultural marketing plans of the most progressive businesses, often entire ethnic groups are viewed heterogeneously (consisting of dissimilar elements or parts; not homogeneous, which is of the same or similar nature or kind) Particularly for Latinos, this is a big mistake. Latinos have a large number of sub-groups that are the outcome of many major factors such as country of origin or Spanish language usage, to name just a few. African Americans have many sub-groups as well, having to do with Northern versus Southern locale, new residents whove arrived from foreign countries, and a variety of age-related groups. To many marketers, these ethnic niches are literally invisible. Luckily, this creates the ideal opportunity in many industries for businesses to pick out and gain control in valuable niche spaces within Latino and African American shopper audiences.

Strategically, it is important for a marketer to cultivate deep relationships with their particular ethnic audience. This connection is specifically important for companies offering services or products that differentiate themselves in the marketplace.

Perhaps this topic has excited you and you are becoming certain that you would be successful in a given ethnic marketplace. However, you are wanting to know exactly where to begin. Your solutions are probably all around you… from your home, to the restaurants and other businesses you visit, to the books that interest you at the library. Look around your home for ethnic home decorations that youve collected, to provide you with some inspiration. Items such as art works could lead you to specializing in low-cost, small framed posters, or art work that features your chosen ethnic groups country.

Truly, the world is your bonanza! Tapping into and creating ethnic space monopolies should be the goal of every ethnic marketing plan. Research, as well as fostering close relationships within your chosen group, will lead to a successful business in previously untouched markets. Learn to deeply communicate, even if this means learning another language!

If you talk to a man in a language he understands,
that goes to his head. If you talk to a man in his
own language, that goes to his heart.

~Nelson Mandela

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